Have you ever wanted to know what it takes for your podcast to stand out in a sea of similar content? In this episode, we're going to dive into what makes a podcast successful, and how you can position yourself to be unique.

In this episode, we'll discuss:

• A (very) brief case study on Joe Rogan (1:11) 
• Why your positioning matters to your audience (3:13)
• The basics of positioning (5:31)
• How to position your podcast effectively (8:54)
• Your homework for the next episode (11:29)

 

Links Referenced: 

• The Death of Independent Podcasting: What Spotify Is Trying to Do With the Joe Rogan Deal
• Positioning: The Battle for Your Mind
• Obviously Awesome
• New Coke

 

 

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