Possible NOW

Angela Hunte grew up at 560 State Street in Brooklyn, the address that became a line in "Empire State of Mind." That song was turned down before it became New York's anthem. The Grammy-winning songwriter joins Christian to talk about letting go of work that's a piece of your soul, why rejection taught her more than the Grammy did, and how a life-changing heart surgery set her on a new path, including her own film and TV company.

See omnystudio.com/listener for privacy information.

Aaron Starkman may look like the wild-card creative, but he says he's the most buttoned-down person in the room. As Global Chief Creative Officer and Partner at Rethink, the fiercely independent Canadian agency, he's built a shop that refuses to sell and that people rarely leave. He and Christian get into how a chaotic childhood shaped his leadership, how a home run through a Coors Light billboard became one of the year's most talked-about campaigns, and why outdoor may be the last medium we don't share with AI.

See omnystudio.com/listener for privacy information.

Welcome back to another exciting season of Possible NOW!  This season, we are getting into the room with people who have built, transformed, and led across industries. Frank Cooper, Angela Hunte, Megan Lally, Alexis Ohanian, Faby Torres, Aaron Starkman, Sebastien Page, and Linda Yaccarino.
They bring different perspectives but are confronting the same challenge. How do you earn attention? How do you build trust? How do you remain relevant and drive growth when the rules are being rewritten? 

Listen to Possible NOW. No panel speak, no empty hype, just candid conversations with the people deciding what comes next.

See omnystudio.com/listener for privacy information.

Most conversations about the events industry happen from the outside looking in. This one doesn't. Recorded live at Possible 2026 in Miami, Christian sits down with Mark Shashoua, CEO of Hyve Group, for a candid conversation. Hear from Mark and Christian about what it actually takes to build events that matter, why focus is the hardest discipline in a fast-growing portfolio, and why leaving the right connections to serendipity is a strategy that's always been flawed.

See omnystudio.com/listener for privacy information.

Recorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took to transform Coca-Cola from a 140-year-old brand into a digital-first organization, why the company moved beyond brand love as its defining metric, and what it takes for a CMO to earn a seat in the boardroom as a driver of growth rather than a cost center.

See omnystudio.com/listener for privacy information.

Vineet Mehra calls this the golden age of marketing and he can back it up. As Chief Growth Officer at Chime, he's already running 70% of customer support through AI agents, replaced his agency retainer entirely, and moderated focus groups with synthetic AI. He and Christian get into what most marketers are still underestimating about this moment, and why the CMO of the future is really a systems architect.

See omnystudio.com/listener for privacy information.

Valeria Lipovetsky didn’t set out to build a media company. She started with a blog, a small following, and no roadmap. Now, as founder and CEO of Valeria Inc., she helps creators turn influence into lasting impact. She and Christian discuss why reach alone isn’t enough and the key mistake most creators make beyond their content.

See omnystudio.com/listener for privacy information.

Marisa Thalberg has built her career stepping into legacy brands at pivotal moments and helping transform them.  Now leading marketing across five iconic American names at Catalyst Brands, she joins Christian to talk about what it really takes to rebuild belief in a brand, why creativity is the most undervalued word in the boardroom, and the one question she keeps asking that changes everything. 

See omnystudio.com/listener for privacy information.

As CEO of Sundial Media and Technology Group, home to Essence, Refinery 29, Afro-Punk, and Beautycon, Kirk McDonald has spent 30 years at the intersection of publishing, ad tech, and agency leadership, and his thesis is simple: the industry optimized for clicks and reach when it should have been building for cultural relevance and community. Kirk unpacks the difference between influencers and creators, calls out AI as a proxy for "artificial intimacy," and argues the DEI backlash is a business mistake dressed up as a culture war.

See omnystudio.com/listener for privacy information.

Shelley Zalis has built her career turning bold ideas into movements. In this episode of Possible Now she joins Christian Muche to share how that mindset has shaped her journey. From pioneering online research with OTX to founding The Female Quotient and its global Girls’ Lounge community, Shelley explains how lasting change happens when leaders move from individual power to collective impact. She also reflects on the moment she realized compassion and empathy were not soft skills but essential leadership strengths. If you’re curious about how communities can transform industries, this conversation is one you won’t want to miss.

See omnystudio.com/listener for privacy information.