Fenceworks, a third-generation fence contractor, shares its origin story, marketing evolution, expansion into recreational equipment, specialized services, and adaptation to technological changes. The company emphasizes finding a unique voice in marketing and offers advice for new fence company owners.

Takeaways

• Evolution of marketing from traditional mailers to social media
• Importance of finding a unique voice in marketing

Chapters

• 00:00 Introduction to Fenceworks
• 06:59 Expansion into Recreational Equipment
• 13:25 Operational Burden and Customer Communication
• 19:22 Social Media Strategy and Results
• 26:54 Adapting to Technological Changes

Follow Fenceworks: https://theguyon41.com/

The conversation with Jeremy from All Around Fence covers the legacy of the company, the challenges and benefits of working with family, the importance of customer service, and the preparation for the future. Jeremy shares insights on starting a fence or deck company and emphasizes the significance of family and customer service in the business.

Takeaways

• Family comes first in the family business
• Customer service is the key to longevity

Chapters

• 00:00 The Legacy of All Around Fence
• 07:25 Working with Family
• 14:36 Customer Service and Longevity
• 31:36 Preparing for the Future
• 38:40 Starting a Fence or Deck Company

Dive into a conversation with Fadi Maksad, founder of Heartwood Fence in Virginia Beach, as he shares how strategy, systems, and structure fueled his company’s multi-location success. Fadi breaks down the real-world challenges of expanding into new markets, from preparing teams and processes to balancing day-to-day operations while scaling.

You’ll learn how Heartwood built rock-solid systems — from scorecards and documentation to marketing decisions and referral-based growth — to prepare for sustainable expansion. If you’re planning to grow your fence business beyond a single location, this episode is packed with practical lessons and proven frameworks for doing it the right way. https://www.heartwoodfenceva.com/

Takeaways:

• How to choose the right marketing sources for scalable growth
• Key systems for pulling out of daily operations
• Steps to build a foundation for multi-location expansion
  

Chapters:
00:00 Starting Heartwood in Virginia Beach
05:27 Benefits of Multiple Locations
10:28 Systems for Pulling Out of Day-to-Day Operations
15:40 Building for Expansion
25:35 Preparing for New Location Expansion

In this episode of Post by Post, we dive into the inspiring journey of Conall Finn, who transitioned from managing bars to building a thriving fencing business. Discover how Conall's entrepreneurial spirit led him to establish Crusader Fence, achieving remarkable growth to 900 fences a year. Join us as we explore the challenges, strategies, and lessons learned along the way, offering valuable insights for aspiring entrepreneurs in the fencing industry and beyond.

In the very first episode of Post by Post, host Alec Neumeyer sits down with Logan Tharp, founder of Fence Haven. Logan shares the story of launching his fence company, the challenges of starting from scratch, and how his strong sales skills helped him achieve an incredible first year in business.

Whether you’re a seasoned contractor or just getting started, this conversation is packed with insights on mindset, growth, and what it really takes to build momentum in the fencing industry.