Do you return from every conference or book with a notebook full of ideas only to suffer from "whiplash" and implement nothing? Tony from Assured Security admits this struggle with prioritization, often running after the "latest and greatest thing" instead of focusing on high-impact projects. This episode addresses the two extremes: doing nothing, or trying to do everything at once.

Lars from Calgary Lock & Safe shares his practical process after the recent Brevo/Eagle Eye Summit. He emphasizes the need for a "quiet place"—like an airplane—to disconnect and prioritize his notes based on Impact vs. Effort. His major takeaway was a fundamental mindset shift: stop leading with the "boring" product (access control) and start leading with the "sexy stuff" (cameras and video analytics) to drive sales. The key to successful implementation? Immediately finding the WHO—the right person to delegate the task to—to ensure the project gets past "the end of my nose."