In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Gen Herres from Easy A11y Guide to discuss web accessibility. Jen shares her background as a developer and her journey in understanding and implementing accessibility standards. She emphasizes the importance of simplifying complex accessibility concepts for clients and offers strategies for agencies to sell accessibility services. Jen introduces a five-day challenge to help agencies qualify potential clients and sell their first accessibility package. The conversation highlights the significance of making websites accessible to a broader audience and the various reasons why accessibility is essential for businesses.

Top Takeaways:

• Accessibility Doesn’t Have to Be Scary:  Many people find web accessibility intimidating, but experts like Gen Herres help simplify the process. There are resources available to make accessibility more approachable.
• Planning for Accessibility Takes Time: Implementing accessibility properly requires time for strategy, testing, and client approvals. Starting now helps businesses integrate it seamlessly into their workflow instead of rushing later.
• Accessibility Can Help Generate More Revenue: Learning how to sell accessibility services effectively can help web professionals increase their income by offering more value to clients.

Mentioned In The Show:

• Easy A11y Guide
• WCAG
• Mozilla
• 17 Hats
• Equalize Digital
• Wacom
• New York E-Z Pass 
• Apple VoiceOver
• Deque
• JAWS
• Cloudflare
• WPAccessibility.day
• Cami MacNamara
• 5-Day Accessibility Selling Challenge
• Agency Accessibility System
• Guidebook for Accessibility at Your Agency

🙏 Sponsor: WordPress.com

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 

🐦 You can follow Post Status and our guests on Twitter:

• Gen Herres (Web Accessibility Specialist, Easy A11y Guide)
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧