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Content Marketer ⁠Chris Henson⁠ joined the team at To Exceed, LLC to discuss the fundamentals of ⁠B2B Content Marketing⁠. 

The experts in a given field aren't always the best writers for communicating a message to potential customers. Content Marketing specialists like Chris adapt the talking points of different industries for their different target audiences. In this episode, Chris shares anecdotes and insights from his years of experience developing content for SEO, HR software, and industrial food processing. Social media posts, ebooks, and email campaigns each play a role in establishing a brand and developing potential leads. 

Matt and Josh talk with guest Erin Smith, MBA Director of Media & Public Relations at LSU-Shreveport. Social media platforms like Facebook can be powerful tools for small business owners to connect with customers and their community, and Erin shares tips for making the most of these opportunities.

It's important to know your audience and learn which platforms are worthwhile for your business. Erin shares insights from her own success with LSU-S on different platforms, boosting online engagement and multiplying the number of online applications in a short time. Erin explains the importance of setting boundaries for yourself, and she describes some of the most common mistakes that businesses make on social media.

Business leaders who want to learn more about marketing can inquire about marketing courses at LSU-S.

To Exceed, LLC also helps businesses manage advertising campaigns on Facebook and Google.

Responsible CDL Driver Training keeps highways safe and prepares new CDL Truck Drivers for the realities of professional trucking. To Exceed LLC's usual hosts, Matt and Josh, are joined by the leaders of Transportation Training Services at Del Mar College in Corpus Christi, Texas. Director Lynette Redding Cervantes and Assistant Director Jaime Flores share their experience and success stories with training new CDL drivers. 

This episode was recorded when a large number of CDL training programs were being inspected and removed from the national registry. Lynette shares her perspective on CDL mills and common CDL training gaps that leave new drivers unprepared for basic challenges like backing a trailer in real-world circumstances. 

Lynette and Jaime share their perspective on how trucking has attracted people from other professions since the pandemic, including women and nurses. Community college programs like Del Mar College provide training at a low cost (often with scholarships and tuition assistance available), and their quality of training makes a difference for employers who are open to hiring new drivers with limited experience. The conversation also touches on human trafficking prevention.

Video episodes are found at https://www.youtube.com/@PostYourTitleHere

Learn More about Del Mar College's CDL program at https://www.delmar.edu/trucking/

Truck driver mental health affects turnover, company culture, and well-being. Christy Pennison, founder of Be Inspired Counseling & Consulting, describes ways that employers can help support truck drivers.

Watch the video version on YouTube @PostYourTitleHere. Read more about supporting truck driver mental health on the blog at ToExceed.com.  

In our first episode, we sit down with Dave Gabbard, a seasoned veteran of the trucking industry, to discuss the realities of trucking today. From rising costs and driver shortages to new regulations and industry challenges, we take a deep dive into what’s shaping the road ahead. Whether you're a driver, fleet owner, or just interested in how goods move across America, this conversation will give you insider insights into the struggles and opportunities in trucking today.

If you're in the trucking industry and need help with marketing or advertising, we’ve got you covered! From driver recruiting to brand growth, we know what works. Call us at 833-303-0017, email [email protected], or visit www.toexceed.com to get started today!

Watch the video version on YouTube @PostYourTitleHere