In this episode, I had a chat with  Andrew Cabasso. He is the Founder of Postaga, a software tool that helps marketers connect and build a relationship with their audience through email outreach.

We talk about how business people can save resources in the long run by spending time validating their idea first with the target market. He also shares the benefits of having a co-founder rather than doing everything yourself. Listen up, and you will find a lot of value in this episode.

In this episode, we discussed:

1. How he taught himself to code and was able to code an app that helps find available time slots for delivery of groceries.
2. That great idea cannot be a business if no one is willing to pay for it.
3. Spending a lot of time validating the idea so you don’t waste your time developing a product that eventually will not sell.
4. His decision to have a co-founder who has skills that complement his and how it reduced the burden of being a start-up where you have to do a lot of things.
5. The importance of open communication when you work with someone.

As Andrew shares the things that he would want more time for, we discuss the following things to help him in that area:

1. Trusting and empowering your people as you delegate tasks to them.
2. Being a mentor through a feedback loop in the process of task approval.
3. Hiring the right people.
4. Building a diverse team not just in race but primarily in experience.
5. Experiment and keep going until you find what works for you. Keep in mind that what works today may not work tomorrow.

Connect and know more about Andrew and his company:

Website: https://postaga.com

Twitter: https://twitter.com/andycabasso

LinkedIn: https://www.linkedin.com/in/andrewcabasso/

Facebook Group: https://www.facebook.com/groups/GrowTogetherSEO/

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.