Are you posting to get booked—or to get clapped for?

In this episode of The Unfiltered Lens, I’m calling out the messy truth most photographers avoid: you're probably stuck in a loop of posting only what looks good, not what actually sells your service.

But you don't have to choose between posting for praise or for clients. You need both! I’ll walk you through how to balance your feed so it connects and converts, using my three go-to content pillars. And also suggest how to create your own.

No fluff, no ego - just a real look at what actually works.

🎯 You’ll learn:

• The difference between content that builds brand vs. content that books
• The 3 types of posts every wedding photographer should be cycling
• How to stop second-guessing what to share and start posting with purpose

Let’s make your content do the damn job.

💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast.

⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories.

Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas.

And before you go some goodies for you:

If you're not already using Studio Ninja for your client management, I’ve got a cheeky little code for you: use GFNINJA to get 50% off your first year. Game changer!!

Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo!

USE CODE: GINAFERN10 for 10% off after your 1st free month

PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales.

USE CODE: VAY4PQ for your first month FREE