Potluck

Potluck

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Potluck episodes

  • Culture As Platform for Creative Play, with Kevin Hagino, LEGO

    Kevin's diverse personal and professional journeys have taken him on a path of understanding the importance of play and experimentation. We're talking to him about what his personal MO is and how it's informing his approach to life and work at LEGO Creative Play Lab.

    Also, talking about that Burger Kind ad, if you haven't had enough of it...

    https://stupid-studio.com/cases/lego-creative-play-lab/

    www.potluckpodcast.asia/

    32 min
  • It's a sign! the meaning of semiotics in modern marketing, with Maya Madhusoodan, Space Doctors.

    From future-proofing mayonnaise to decoding the paradigms of sleep, it’s all in a day’s work for a Space Doctor…

    Maya Madhusoodan, Managing Director of Space Doctors Singapore, joins us around the pot to talk all things residual, dominant and emergent – both in terms of her career and the application of commercial semiotics.

    Tune-in to hear what Maya has to say about:

    • her journey from qual research to strategy and semiotics
    • surprisingly varied applications and case studies
    • how she sees semiotics working alongside other research methods
    • the cultural impact of COVID-19, and how brands might respond
    • ....plus a subject she would love to decode, but has never had the chance to!

    Useful links:
    https://space-doctors.com/
    https://www.semiofest.com/


    www.potluckpodcast.asia/

    36 min
  • The Various Faces of The Chinese New Year in Asia, SPECIAL Edition - Guest Eunice Yap, CMO of Esplanade

    Tune in to hear:

    Eunice Yap, CMO of Esplanade, talking about what's changed and what's not about the Chinese New Year (CNY) experience for her and sharing some CNY memories.

    Scott & Drago talk about CNY in China, HK, Malaysia and Singapore, mixing in unique flavours with some observations and examples of communication:
    - How to do a fresh take on the Reunion theme?
    - What remains unchanged over time - how time freezes traditions in Chinese diasporas across the Asia region?
    - How traditions evolve - e.g. the effect of shorter attention span in China on the CNY experience?




    www.potluckpodcast.asia/

    23 min
  • Marketing the Arts, with Eunice Yap, CMO of Esplanade

    Did you know that the Esplanade stage could fit a Concord?

    Eunice Yap, CMO of Singapore cultural institution Esplanade, sits down with us to stir the pot and talk about the importance of experimentation with a strategy, measuring but with a focus and segmentation without obsessing over Millennials.

    Eunice throws in her cultural background and 25+ years of experience in various hospitality roles to give us the flavour of her approach to marketing.

    Tune in to hear what she has to say about the changing leisure landscape, the continued importance of a high-tech-and-high-touch approach to experiences, predictive models and ethical marketing.

    Useful links:
    https://www.esplanade.com/
    https://www.esplanade.com/offstage/arts 

    www.potluckpodcast.asia/

    36 min
  • The Pilot: Why Potluck Needs To Exist

    In this episode, Scott & Drago get together to stir the pot for the first time, talk about why they decided to do a podcast and what listeners should expect from POTLUCK in the future.



    Links:
    https://www.lore-consulting.com/
    https://www.dd-global.com/

    www.potluckpodcast.asia/

    28 min

About Potluck

From the publisher's feed

The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.