Pour It Out

Helloooo friends! Yep, you read the episode title correctly...this is the final episode of Pour It Out. Truthfully? I didn't expect the podcast to come to a close so soon. In today's episode, I share why I've decided to stop production of Pour It Out and what's coming next. Let's just say I'm creating space for something much bigger than what I'm doing here alone. 

Thank you SO much for your support of the show.

I’ve had an absolute blast bringing Pour It Out to your ears, and I promise, this won’t be the last time you hear from me.

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Hellooooo friends! On today's show, the NIKE x SKIMS brand has Millie and me deep-diving into what makes a successful brand partnership, a recent soured social media collaboration between a nutrition professional and well-known supplement brand Tropeaka has us talking about how to respond when brand collaborations go wrong, and then we answer a question from the community “How do you know when it’s time to retire an offer?”

Guest Information

Millie is a Dietitian, Nutritionist, and Brand Partnerships Specialist who collaborates with leading health, wellness, and beauty brands to elevate their credibility through evidence-based content. Currently, she works as the Resident Dietitian for renowned wellness and beauty brand, The Collagen Co. Over the past 8 years, Millie has partnered with more than 120 leading brands, across a diverse range of campaigns. She has also mentored fellow health professionals, guiding them toward securing their dream brand partnerships. Most recently, Millie has embarked on her most rewarding and exciting journey yet—becoming a Mum to her son Lenny, which she absolutely adores.

Instagram: @dietitianedition

Free Guide - The 5-Step Formula for Marketing Success. 

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Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

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Oh hey, stranger! I’m back after a short break with a Building The Brand episode featuring Jono Steedman. Jono is an Accredited Practising Dietitian and the founder of Bite Me Nutrition—an online dietetics practice that delivers practical, no-nonsense nutrition advice, without forcing people to eat kale for every meal.

Known for his straight-talking approach and quick-witted brand voice, Jono has redefined what it means to be a successful health practitioner. He’s rejected industry norms, built a bold, recognisable brand that aligns with his values, and never shies away from publicly calling out nutrition misinformation.

So naturally, I wanted to talk about it all.

If you’ve ever felt like you don’t quite fit the mould in your industry but you’re determined to build a brand that makes a real impact, this episode is for you.

Connect with Jono online:

Instagram: @jonosteedman

Website: bitemenutrition.com.au

Podcast: Bite Me

Free Guide - The 5-Step Formula for Marketing Success. 

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Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

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Hey friends and welcome to another Building The Brand episode. My guest today is Melissa Williams - an integrative physiotherapist, educator, and the Co-Founder and director of Zebras Australia, an interdisciplinary healthcare clinic dedicated to putting an end to less-than-positive healthcare experiences for those identifying as a zebra. Under her leadership, Zebras Australia has grown into a trailblazing team of twenty-two healthcare professionals with offers spanning physiotherapy, exercise physiology, occupational therapy, and osteopathy. And in just three years, they've built their brand to become a seven-figure business. So naturally, I wanted to talk about it.

Guest Information

Website: www.zebrasaustralia.com

Instagram: @zebras_aus

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

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Enrollments to Markerita are open now, but only for a limited time. In this bonus episode, I take you behind the scenes of the program and invite the Markerita community to share their experiences, wins and advice for those sitting on the fence about joining.

Places in the program are limited, and filling up FAST.

Doors close Friday, April 11th or when places are filled - whichever comes first.

Click here to learn more and join Markerita today.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

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Helloooo friends! On today’s show, I spoke to Alyce Greer about all things brand voice, strategic copy and TBH Skincare’s recent rebrand. We dove into how community engagement shapes branding, why customer feedback is so important, and what businesses should keep in mind when rebranding. Plus, we shared our top tips for finding your brand’s voice and personality and whether social media agencies are worth the money. Tune in for all the juicy details!

Time Stamps
02:42: Rebranding @tbhskincare_
08:18: The Do’s and Don’ts of Rebranding
12:09: Why Customer Research is So Important
15:27: How to Integrate Behind The Scenes Content into your Strategy
18:04: The Importance of Developing a Brand Voice and Personality
25:04: Practical Steps to Define Your Brand Voice
30:03: How @yoursonly Involve their Community with Business Decisions
31:43: How @bridgethunt_ is Influencing her Community with Instagram Stories
34:25: Are Social Media Agencies Worth the Money? 

Guest Information
Alyce has been a writer forever, and a paid writer for 10+ years. In 2016, she barged her way into copywriting, bringing her witty, conversational and, at times, smartass writing style with her. With many job titles, she now splits her time between crafting brand voices, writing creative copy, teaching her DIY courses, and forgetting which notebook she scribbled in.

Website: www.bossycopycollege.com
Instagram: @bossy.copywriting

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

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Hellooo and welcome to this Building The Brand episode of Pour It Out with Penny Blunden. Penny is a paediatric nurse and the founder of Sick Happens - an online education platform that teaches anxious parents what to do when their kids, inevitably, get sick. With both a Bachelor's and Master’s of Nursing under her belt and 15 years of experience working as a nurse, it’s safe to say that Penny knows a thing or two about navigating sickness in kids. This episode is a must-listen for anyone who wants to understand how to build a loyal, engaged community on Instagram and leverage this audience to grow a successful business.

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

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Heyyy friends! I've gone rogue and recorded a bonus episode for you whilst bunkered down and awaiting the arrival of Cyclone Alfred (sorry, podcast producer Sam). And nope, I haven't had a drink...yet.

JOIN THE WAITLIST for Markerita

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

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Helloooo friends! On today's show, Jarrah Brailey and I discuss the latest news surrounding the US TikTok ban and what a potential permanent ban means for your business. My recent jump onto TikTok has me wondering whether it’s a valuable marketing channel for health brands or simply a waste of time. And then we answer a question from the community “When is it a good time for businesses to start running paid Meta ads”.

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

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Hellooo and welcome to this Building The Brand episode of Pour It Out with Aidan Muir. Aidan is a dietitian and the owner of Ideal Nutrition - a Brisbane-based dietetic clinic that boasts a team of 11 practitioners. Ideal Nutrition has an industry reputation for retaining its staff….which naturally made me curious to ask - what is Aidan doing to maintain staff engagement that other businesses aren’t? In this episode, Aidan reveals the marketing channels driving the largest number of new client referrals at Ideal Nutrition, we speak about the key marketing areas in which Aidan is choosing to invest his time and money and we also talk business advice for founders who are in the early stages of building their brand. From team to marketing and lessons in business, this conversation has it all.

View the show notes for this episode here.

Free Guide - The 5-Step Formula for Marketing Success. 

DOWNLOAD HERE

Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too!

Follow the podcast on Instagram.

Join our Facebook Community Group.