This book is a memoir by Howard Schultz, former CEO and now chairman emeritus of Starbucks. From an insider’s point, he recounts how Starbucks developed from a local business to a multinational enterprise “one cup at a time.” This book illustrates the various approaches that Starbucks took to expand its business and Schultz’s management principles. It aims to demonstrate that a company can lead with its heart and nurture its soul and still make money.