In this episode of BizNinja Entrepreneur Radio, Tyler Jorgenson sits down with Adam Millman and Daniel Neeson, the co-founders of De Nada Tequila. The conversation delves into their entrepreneurial journey, starting with a clothing line in college and evolving into the creation of De Nada Tequila. They discuss the challenges of building a business from the ground up, the importance of sustainability, and how they are navigating the competitive tequila industry with innovation and passion. The founders emphasize the value of creating a brand that reflects strong cultural values, transparency, and an unwavering commitment to craftsmanship.

Adam and Daniel share the inspiration behind their tequila brand, which grew from their love for hospitality and cocktails while attending school in New Orleans. They also highlight their unique rebranding strategy, which includes using sustainable aluminum bottles, a first in the tequila market. With a focus on the quality of both their product and their environmental impact, the duo has partnered with a fifth-generation distillery to ensure the authenticity and craftsmanship of their tequila. They also touch on the hurdles of scaling a spirits business in a highly competitive industry while staying true to their mission of sustainable growth.

Additionally, the episode covers some of the personal goals of the co-founders, from Adam's dream to visit Japan to Daniel's aim of being more present in his friends’ milestones. The episode wraps up with a call to action for listeners to support De Nada Tequila and to look for it in the New York, New Jersey, and Connecticut areas, where it's already gaining traction in bars and restaurants.

About De Nada Tequila: De Nada Tequila stands out in the spirits industry with its commitment to sustainability and craftsmanship. The brand’s recent rebranding includes the use of aluminum bottles, which are lighter and more easily recycled than glass, setting a new standard in the tequila market. Partnering with the Feliciano Vivanco family, a fifth-generation distillery, De Nada ensures a product that is rich in heritage and quality. To learn more, visit De Nadatequila.com.

Takeaways

1. Sustainability and innovation: De Nada Tequila sets itself apart with eco-friendly aluminum bottles and a focus on craftsmanship.
2. Partnership and transparency: Adam and Daniel’s complementary skills and open communication are key to their successful collaboration.
3. Learning through doing: Their entrepreneurial journey shows the value of hands-on experience and adapting to challenges.
4. Market differentiation: In a competitive space, standing out with a clear mission, like sustainability, is crucial for success.
5. Balance and perseverance: The founders stress the importance of celebrating small wins and maintaining personal well-being while growing a business.

Chapters

00:00 Introduction and Background of Deinata Tequila

00:35 Adam's Entrepreneurial Journey: From Musician to Clothing Line

01:20 Daniel's Entrepreneurial Drive and the Idea Behind Pine Outfitters

02:40 Transition from Clothing Line to Tequila

06:24 The Birth of Deinata Tequila and the Focus on Craftsmanship and Sustainability

07:43 Rebranding and the Introduction of Sustainable Aluminum Bottles

10:31 Challenges in the Spirits Industry and the Three-Tier System

11:49 Future Goals and Expansion Plans

12:54 First Big Wins and Aha Moments

15:20 Lessons from Pine Outfitters Applied to Deinata Tequila

18:30 The Importance of Being Present and Enjoying the Process

20:29 Building the Deinata Tequila Team and the Role of Sales

22:53 The Importance of Being Boots on the Ground in Sales

25:23 The Fun and Creative Aspects of the Business

27:01 Dream Celebrity Endorsements for Deinata Tequila

29:28 Local New York Athlete Endorsement

30:29 Personal Bucket List Goals