B2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode of B2B Craftworks,  Bree Weber shares her experience developing an original approach to ethical cold pitching.Learn more about Bree's ethical cold pitching program: coldpitchcopy.com/emailLearn more about B2BWI: https://www.B2BWritingInstitute.comSupport the Show.

Power in Cold Pitching With Bree Weber

Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.

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Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchocolatier.wordpress.com/about/Society for Technical Writershttps://www.stc.org/Support the Show.

White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]

Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Support the Show.

How Writers Help Marketers [W/ Co-Host Eagranie Yuh]

Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contactLearn more about B2BWI: https://b2bwritinginstitute.com/Eagranie's chocolate blog:https://thewelltemperedchocolatier.wordpress.com/about/Society for Technical Writershttps://www.stc.org/Support the Show.

The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]

Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!Sign up for STAMP FANS:my.stampfans.com/sarah-greesonbachSign up to be notified when the free webinars launch: ht...

2024 Personal update: My dying brain, coaching, balancing happiness, etc.

Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of  mini-coaching :). See the original email:https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rrSubscribe: https://b2bwritinginstitute.com/Support the Show.

Power in Cold Pitching With Bree Weber

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