Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next.

Power in Partnership – An open conversation about the research results, and how brands, retailers and industry bodies can collaborate to grow the mid-strength category together.

Chaired by Camille Vidal

With
Russell and Gabby Lamb | 6 Percent Wine
Moritz Zyrewitz | The Gentle Wine
Jonny Shields | Quarter Proof
Brad Crompton  | Session Spirit

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.