Power Malu is born & raised in NYC on Manhattan’s Lower East Side. He is a strong advocate of community building & have a long history of working in music, television, & film, as a producer, consultant and on screen talent for MTV’s Lyricist Lounge Show” . He founded “Artists Athletes Activists” as a hub to take action and create meaningful projects with brands to bring awareness to issues that deal with health, fitness, wellness, and social justice in marginalized communities.