Power Movers

EPISODE OVERVIEW

Duration: Approximately 40 minutes

Best For: Trapped entrepreneurs who have poured 20 or 30 years into a business and quietly wonder who they are without it

Key Outcome: A different way to look at the fear you wake up with, and permission to start finding yourself again before the business decides for you

You spent 30 years building the thing. Then one executive pulled your display off the shelf and it all came apart in a single Christmas.

THE BOTTOM LINE

Jeffrey Grubert ran a video business called Full Throttle for 30 years. He chased one dream the whole time, getting his product into Walmart, and after 20 years of no, no, no, he finally got a yes, and in 2011 he shipped a million-dollar order to Walmart. Then it ended. No exit plan, one big order pulled, and a man lying in bed with the covers over his head wondering what he was even for. If you have built something from nothing and you feel it slowly turning into the only version of you that exists, this conversation will land. Jeffrey's story is not about the money. It is about a man who worked himself to the edge, lost the thing he thought defined him, and only then started asking who he actually was. That question is coming for every business owner who has poured themselves into their work. Better to ask it on your own terms.

WHY THIS EPISODE MATTERS TO YOU

You are so tied up in the business that you cannot picture yourself outside of it. Jeffrey shows what happens when the business ends before you have done that thinking, and why it costs so much more to leave it that late.

If you feel lost even while you are succeeding, you are not broken. Jeffrey felt lost through the whole 30 years. Naming that feeling is the first thing that loosens its grip.

The fear you feel first thing in the morning, before your feet touch the floor, is not a character flaw. Jeffrey calls it a wall of energy, and he talks about it plainly. Understanding it changes how you start the day.

Keep putting off the question of who you are without the work, and one day the market answers it for you. That is the cost Jeffrey pays in this episode so you do not have to.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Jeffrey held one dream for 30 years and it kept him going through every VHS to DVD collapse. The thing is, a single dream carried too long can also become a cage. Worth asking what you are still chasing and whether it still fits the person you are now.

He never built an exit plan. When the business fell, he had nothing to catch himself with. The lesson arrives quietly here. Freedom is not something you find at the end. It is something you build in on purpose, while the business is still healthy.

Jeffrey talks about becoming nobody and no thing each morning, like a blank canvas. For a business owner whose whole identity runs through the company, that idea of putting the role down for a moment, even briefly, is where space starts to open.

The fear that shows up when you wake is running the show through your mind, not your best thinking. Jeffrey sees it now as energy that can be moved, not a verdict on you. That reframe alone changes the first hour of a day.

He found himself again through nature, through art, through quiet. Not through working harder. If you feel guilty resting and guilty working, notice which of the two Jeffrey credits for bringing him back.

GOLDEN QUOTES WORTH REMEMBERING

"No, white is the color that helps all color explode." Jeffrey Grubert, on the moment in the desert that changed his name and his life.

"It's never about the art. It's always about the process of becoming the artist." Jeffrey Grubert, quoting his teacher Aviva Gold.

"Fear is just this wall of energy. My mind is running the show." Jeffrey Grubert, on the thing he still wakes up with.

"The one thing I didn't do is have an exit plan." Jeffrey Grubert, on the end of a 30 year business.

"The opportunity is now to start." Jeffrey Grubert, closing the conversation.

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Frequency, fashion, and a man calling in from a pyramid in Las Vegas

02:30 - Childhood in San Francisco: the glow in the dark yo yo and the mother who was not there, and where imagination came from

06:00 - The drink at 16 and the road into addiction: the honest account of losing a job and losing himself

09:30 - The beach in Laguna and the prayer that started everything: how one desperate moment led to a 30 year career

13:00 - Full Throttle Video and the Walmart dream: 20 years of no, then the million-dollar yes

17:00 - The order that got pulled: no exit plan, and the man under the covers wondering what he was for

21:00 - The white stone in the desert: the name he carried for 19 years and what it meant

27:00 - Nature, art and the work of finding himself again: from the Rio Grande to painting that glows in the dark

34:00 - The morning wall of fear: seeing it as energy, and becoming a blank canvas each day

38:00 - Conclusion: why now is the time to start, and the journey these two are taking together

GUEST SPOTLIGHT

Name: Jeffrey Grubert

Bio: Jeffrey Grubert built and ran Full Throttle Video for 30 years, landing a million-dollar Walmart order in 2011 before the business came to an end. He is now an artist, author of The Art of Letting Go to Glow, and the creator of Whitestone, a fashion and art project built around light, frequency and colour. His work speaks to anyone who has lost themselves inside their work and wants to remember who they are.

Connect with Jeffrey:

Website: https://whitestoneglowart.com

YOUR NEXT ACTIONS

This Week: Notice the first thing you feel when you wake, before you reach for the phone. Name it. Jeffrey calls his a wall of energy. Naming yours is where it starts to loosen.

This Month: Write down the one dream that has been driving your business. Then ask, honestly, whether it still fits the person you are now, or whether you are chasing something that no longer belongs to you.

This Quarter: Start building your exit thinking while the business is healthy. Not because you are leaving. Because a business you could step away from is a business that has stopped running you.

EPISODE RESOURCES

The Art of Letting Go to Glow by Jeffrey Grubert

Nature and the Human Soul by Bill Plotkin

Breathing Under Water by Richard Rohr

Animas Valley Institute (Bill Plotkin's organisation): animas.org

Whitestone Glow Art: https://whitestoneglowart.com

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://allthepower.co.uk/quiz

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 48 minutes

Best For: Trapped entrepreneurs who feel like every idea, every task, every decision has to crawl through them before it goes anywhere

Key Outcome: You will see where your business slows to a stop, the hidden waiting between steps, and how the right use of AI lets you move an idea straight through without it landing back on your desk

You built something real. Now the work moves at the speed you can personally keep up with, and that speed is you at your desk at 11pm.

THE BOTTOM LINE

Steve Schroeder spent 20 years inside Microsoft and the largest boutique agile consultancy in the world, fixing companies that could no longer get anything out the door. On one job for a huge telecoms firm, his team mapped every step it took to ship one new feature. They covered two full walls. The result stopped the executives cold. They cut the time by 73 percent. Here is what that means for you. The delay was never the people working hard. It was the waiting in between, the loops, the things sitting in a queue for two weeks. You feel this every day. The work stalls the moment it leaves your hands, so you stop letting it leave your hands, so it all runs back through you. Steve calls the hidden part of this the invisible factory. This conversation turns into something bigger, Roy and Steve trading exactly how they use AI to author books in their own voice, run a whole content system, and hand off the executive assistant work they could never keep staffed. The thread running through all of it, you stay the architect. The machine does the work. You keep the judgement.

WHY THIS EPISODE MATTERS TO YOU

Every idea you have currently dies in a queue somewhere, or lands back on your plate for approval. Steve names why that happens and how to see it, so the work stops depending on you being awake.

You have told yourself nobody does it like you do, so everything stays in your head. This episode shows how to get what is in your head out into a system that runs it, without losing the standard you built the place on.

The 73 percent figure is real. That is time that gets handed back. For you, the equivalent is the difference between a business that moves while you sleep and one that only moves while you type.

If you keep working the way you work now, the cost is the same one you already feel. The guilt of resting, the guilt of working, and a business that quietly runs you instead of the other way round.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The delay is invisible, so map it. Steve's point is that you cannot fix what you cannot see. Write out the real journey of one thing, one client onboarding, one proposal, one deliverable, and mark how long each step actually waits before someone picks it up. The waiting is where your business is stuck, not the working.

The loops are killing you. On Steve's telecoms job, one design went back to the manager four times, each time for a small change. That manager is you, and that loop is why nothing ships without you. The fix starts by combining steps and cutting the approvals that add nothing.

Use two AI tools, not one. Roy and Steve both run Claude and ChatGPT side by side, one building, the other checking. The thing is, neither is right all the time. You stay the architect who knows when it has gone down the wrong road. That is the human element you hold on to, not the typing.

Offload the thinking, keep the judgement. Roy connects Claude to Notion so his ideas get captured and sorted while he stays in flow. It became the executive assistant he could never keep. For you, this is delegation that does not require you to trust another person with everything in your head first.

Your voice is the asset, and AI can find it. Roy spoke 40 stories into a system in two days, then applied a storytelling method he could not have learned in a year. The result moved him to tears reading his own story. This is not the machine replacing you. This is the machine getting what is in you out to the people who need to hear it.

GOLDEN QUOTES WORTH REMEMBERING

"You literally cannot see what's going on under the covers. I call it the invisible factory." Steve Schroeder

"We saved 73 percent of the time in their flow, and this is real world." Steve Schroeder

"You have to remain the architect." Roy Castleman

"You are giving a machine gun to a toddler. Knowing a little bit about your environment is so important." Roy Castleman

"AI has given me the voice to go out to my audience in a way that I was never able to before." Roy Castleman

"How can I get that idea and just have it continuously moving. You will succeed if you do that." Steve Schroeder

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: The work only moves as fast as you can personally keep up

02:30 - Steve's road from Microsoft to agile to his own firm: why small teams and iterative delivery just fit

07:15 - Value stream mapping in plain English: seeing the invisible factory that slows everything down

13:40 - The 73 percent story: two walls of process, and the loops and queues nobody could see

19:00 - Why bigger companies get slower: layers, legacy systems, and approvals that add nothing

23:30 - Every business will need an agentic system: get on the train at the first stop you can reach

28:00 - Claude and ChatGPT side by side: using two tools so you stay the architect

33:20 - Roy's podcast flow and the Notion executive assistant: offload the thinking, keep the judgement

39:00 - The machine gun to a toddler: why knowing your environment protects you

43:00 - Finding your voice with AI: 40 stories in two days and the storytelling method that changed everything

46:30 - Conclusion: one piece flow, keep the idea moving, and you will succeed

GUEST SPOTLIGHT

Name: Steve Schroeder

Bio: Steve spent over 20 years in software and agile delivery, starting at Microsoft and rising through the largest boutique agile consultancy in the world before it was acquired by Accenture. He now runs Elite Flow Consulting, where he helps organisations see the hidden delays in their work using value stream mapping and AI. His approach matters to trapped entrepreneurs because it names the real reason nothing moves without you, the waiting between the steps, and shows how to get an idea flowing straight through.

YOUR NEXT ACTIONS

This Week: Pick one thing that always ends up back on your desk. Write out every step it goes through, from idea to done, and mark how long it sits waiting between each step. You will find the delay is not the work, it is the waiting.

This Month: Take one of those waiting points and remove it. Combine two steps, cut one approval, or hand a decision to someone else with a clear boundary. Watch what happens to the flow when you are not the loop it runs back through.

This Quarter: Choose one tool, Claude or ChatGPT, and use it as your thinking partner on one repeatable process, not as a search box. Stay the architect. Let it do the work while you keep the judgement, and start building the system that moves whether you are at your desk or not.

EPISODE RESOURCES

Elite Flow Consulting, Steve's firm

Celera Analytics, Steve's proprietary software for identifying value streams across industries

Flow Intelligence, Steve's forthcoming book

Value stream mapping, the method originating with Toyota

Claude and ChatGPT, used together as thinking and building tools

Notion and Notebook LM, for capturing and organising work

n8n and Zapier, for building automated workflows

Motion, connected to Claude for scheduling and task work

Claude Code and Codex, for building and checking code

The Dent programme by Daniel Priestley, the Key Person of Influence programme where Roy met his storytelling mentor

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://allthepower.co.uk/quiz

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 55 minutes

Best For: Trapped entrepreneurs who carry every decision themselves and wonder why their team never quite steps up

Key Outcome: You will see why your people give you a fraction of what they could, and what changes when you lead instead of manage

He started at the very bottom of the most powerful navy in the world. He finished as a commander. The lesson he brought back is the one most business owners never learn.

THE BOTTOM LINE

You built this thing. You give it everything. That is exactly why you are exhausted. Bob Fabien Zinga came to America at 17 with one suitcase, a guitar, and enough money for a single year of school. He went from seaman recruit to commander in the US Navy, built businesses alongside a full career, and now spends his time helping other people rise. The thing he keeps coming back to is this. Most people give their work about 25 percent of what they are capable of. Management, done well, can get them to 100. Leadership takes them past it. If you are the only one in your business operating at full effort, you do not have a team problem. You have a leadership gap, and it is the reason every decision still runs through you.

WHY THIS EPISODE MATTERS TO YOU

You already know you are the bottleneck. This episode explains the mechanism behind it. When your people run at a quarter of their capacity, you fill the other three quarters yourself. That is your 55 to 80 hour week.

Bob draws a hard line between management and leadership. Management is a science you can learn from a book. Leadership is what gets people to care about something bigger than the task in front of them. Get that right and work stops flowing back to your desk.

He watched people in the Navy give everything for the sailor beside them, not because someone managed them well, because they shared a mission. The same force is available to you. Most owners have never once made their vision clear enough for anyone else to carry it.

The cost of staying as you are is not just tired days. It is a business that cannot survive a week without you, and a life measured only by the hours you put in.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Your team is not lazy. They are unled. The 25 percent figure Bob quotes is what people give by default. The rest is unlocked by a shared mission, not by you working harder to cover the gap.

You cannot delegate what you have never articulated. In the Navy they call it command by negation. Sailors act on the commander's intent because there is nobody there to ask. If your intent lives only in your head, everything has to come back through you.

Caring about your people has to be real, never a checkbox. Bob says people smell it a mile off, the same way children do. The fastest route out of the bottleneck is a team that trusts you enough to own their part.

AI can carry the repetitive load. It cannot decide, cannot feel, cannot bear responsibility. Get clear on which tasks in your day are genuinely human and which are just noise you have been absorbing.

Success does not satisfy. Bob reached the top and found it empty. The shift from success to significance is what makes stepping back feel like a gain rather than a loss. You are not abandoning the business. You are making room for a life.

GOLDEN QUOTES WORTH REMEMBERING

"Once you attain a certain level of success, I think it is really your duty and your responsibility to start helping other people." Bob Fabien Zinga

"With leadership you can get to 110, 120 percent. And the way you can do that is because leadership is more than a science, it is an art." Bob Fabien Zinga

"Nobody is going to say on their deathbed, I want to go back to the office and make an extra dollar. It is going to be the people you love, the people you impacted." Bob Fabien Zinga

"We listen so often as humans. We listen to answer. We need to listen to understand." Roy Castleman

"It is really the impact you are having on the life of other people. All that money is going to stay right here." Bob Fabien Zinga

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: The books that reshaped a life, and why leadership principles work like gravity whether you believe in them or not

06:30 - From the Congo to Alabama with one suitcase: what you learn when survival is the test, not theory

14:00 - Technology, business, leadership: the three skills Bob bet his whole career on back in the 90s

22:00 - Learning business at his parents' side: how to listen to the customer and why the customer is king

28:00 - The Navy story: from the lowest rank to commander, and what command by negation teaches you about trusting your people

38:00 - Management versus leadership: why your team gives 25 percent, and what closes the gap

44:00 - AI and the human edge: what machines will never do, and how to build a more human company

52:00 - Success to significance: the shift that makes stepping back feel like a gain

GUEST SPOTLIGHT

Name: Bob Fabien Zinga

Bio: Bob Fabien Zinga rose from seaman recruit to commander in the US Navy while building a parallel career in technology and cybersecurity, ending up as a chief information security officer. Born in the Republic of the Congo, he arrived in America at 17 with almost nothing and now mentors and coaches leaders through his podcast and forthcoming leadership book. For business owners, he offers a rare view of leadership tested where the stakes are life and death. Full bio at https://bobfabienzinga.com/bio/

Connect with Bob:

Website: https://bobfabienzinga.com

LinkedIn: https://www.LinkedIn.com/in/bobfabienzinga

YOUR NEXT ACTIONS

This Week: Pick one recurring decision that always lands on your desk. Write down your intent behind it in plain words, then hand both the decision and the intent to someone on your team.

This Month: Sit down and make your vision clear enough that someone else could repeat it back to you. If they cannot carry it, they cannot take work off you.

This Quarter: Audit a full week of your tasks. Mark what is genuinely human, what could go to your team, and what could go to AI. Then start moving things off your plate, one column at a time.

EPISODE RESOURCES

The Leadership Bible

The 21 Irrefutable Laws of Leadership by John C. Maxwell

Think and Grow Rich by Napoleon Hill

The Richest Man in Babylon by George S. Clason

Unapologetically Ambitious by Shellye Archambeau

The 7 Habits of Highly Effective People by Stephen Covey

Eat That Frog by Brian Tracy

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://allthepower.co.uk/quiz

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who feel like the business they built to give them freedom has quietly become the thing running them

Key Outcome: A simpler way to look at your day, your thoughts and your environment, so you stop carrying weight that was never yours to carry

He rebuilt everything from a car, a tent and a borrowed roof. The turnaround did not come from doing more. It came from taking things away.

THE BOTTOM LINE

You built this thing from nothing, and somewhere along the way it started running you. Bryan Blackmon knows that feeling in a different form. He lost everything, then rebuilt from absolute zero. The thing is, his story is not really about addiction or homelessness. It is about who holds the controls in your life. Bryan and Roy get into why you can only control your own mind, why adding more (the raise, the new car, the extra hours) rarely settles the noise, and why taking things away is where the real change lives. For a business owner working 55 to 80 hours a week, that idea lands hard. You have spent years adding. This is a conversation about what happens when you stop.

WHY THIS EPISODE MATTERS TO YOU

You feel guilty resting and guilty working. Bryan and Roy explain why that comes from an internal voice you can actually change, and what happens to your whole day once you do.

If everything runs through you, the chaos in your head is part of the problem. This episode shows how clearing that noise creates room to think, so the business stops feeling like a cage.

Bryan makes the case for subtraction over addition. For an owner drowning in tasks, that is the first honest step toward stepping back.

The cost of ignoring this is another eighteen months of reaching for your phone before your feet hit the floor, and another eighteen months of your business owning you instead of the other way round.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Taking responsibility for your environment gives you power, not blame. The moment Roy accepted he controlled how he walked into a room, the weight shifted. For a trapped owner, that means the bottleneck is not a life sentence, it is a decision.

Growth often comes from removing people, places and things, not adding them. You keep adding staff, tools and hours hoping for peace. Bryan found the opposite worked. Less noise, more clarity.

Accept the worst case and the weight lifts. When Roy sat with losing everything, the fear that had frozen him loosened. Once you can face the worst, you can ask the smaller question, what can I do to make it a little better today.

Look at where you were two months ago, not just where you think you should be. Grab a pen and paper. Momentum is easier to see backwards, and seeing it makes the next step lighter.

Protect your first 30 minutes. Bryan does not touch his phone for half an hour after waking. For an owner whose day is hijacked by everyone else's needs, that first half hour is the one bit of the day you can actually own.

GOLDEN QUOTES WORTH REMEMBERING

"I can only control my mind and my feelings." Bryan Blackmon

"When I took responsibility, okay, I am in control of every single thing in my environment. Realising the power that gave me, that power was really something." Roy Castleman

"You can look at your past, just don't stare at it." Bryan Blackmon

"You can control your sail, you cannot control the storm." Bryan Blackmon

"You can't start anything if you don't know what you want." Bryan Blackmon

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Roy's morning of meditation, ice bath and breath work, and why how you start the day sets everything after it

03:30 - Bryan's story: From Fort Worth to sleeping in a car in California, and the moment 942 days ago that changed direction

09:00 - Taking responsibility for your environment: Why control starts with your own mind, not the outside world

13:30 - Subtraction over addition: The counterintuitive lesson that removing things, not adding them, created real change

18:00 - Accepting the worst case: How facing losing everything lifted the weight and freed up the next step

23:00 - Momentum and compound interest: Small daily disciplines and why looking backwards shows you further than you think

30:00 - The voice in your head: How you talk to yourself, celebrating small wins, and the meditation that clears the noise

38:00 - Morning and evening routines: Protecting your peace, your energy and your time, and building the Crab Transformation Experience

43:00 - Conclusion: Bryan's one piece of advice, get clear on what you actually want before you try to change anything

GUEST SPOTLIGHT

Name: Bryan Blackmon

Bio: Bryan Blackmon is the founder and operator of Crab Crew Life, a high-accountability transformation platform designed to force real-world behavioral consistency. After successfully rebuilding his own life from absolute zero following years of severe adversity, addiction, and homelessness, Bryan bypassed generic motivational tropes to engineer a structured, daily execution methodology. He now leads a global digital community focused on dismantling "survival-mode" psychology, building authentic peer-to-peer accountability, and redefining what real, resilient leadership looks like in practice.

Connect with Bryan:

Website: www.crabcrewlife.com

LinkedIn: https://linktr.ee/bryanandelaine

YOUR NEXT ACTIONS

This Week: Do not touch your phone for the first 30 minutes after you wake. Notice how the rest of the day feels when you own the start of it instead of the inbox owning you.

This Month: Grab a pen and paper and list the people, places and things that add noise to your week. Pick one to remove. Then look back at where you were two months ago and mark what has actually moved.

This Quarter: Get honest about what you actually want from this business. Write it down without editing. That answer decides which parts of the day-to-day you keep running and which parts you finally hand over.

EPISODE RESOURCES

Crab Crew Life and the Crab Transformation Experience, Bryan's daily discipline methodology, at www.crabcrewlife.com

The Four Agreements by Don Miguel Ruiz, referenced by Roy

Dr Joe Dispenza's meditation work, referenced by Roy

The Wim Hof Method breath work, which Roy teaches as a certified instructor

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 42 minutes

Best For: Trapped entrepreneurs who set a bigger target, start strong, then find themselves quietly drifting back to the level that feels safe

Key Outcome: You will understand why growth stalls even when you know exactly what to do, and how small consistent steps beat trying to change everything at once

You set the course for a bigger year. Weeks later you are back where you started, and you cannot explain how.

THE BOTTOM LINE

Jannik Claudi runs a business he built to be himself, not to fit someone else's mould. In this conversation he shares a picture that will stick with you. Imagine your business is a ship and you are the captain. You set a new course for a bigger goal. The thing is, most of your crew is below deck where you cannot see them, and some of them do not want to go where you are pointing. One is quietly planning to row back to the level that felt safe. That is not weakness. That is you, the trapped entrepreneur, running into the part of yourself that was built to keep you comfortable. Jannik works with owners to find what that hidden crew actually wants, then feed it the right way so it starts rowing with you instead of against you. One client sold his business and wanted to do ten things at once. He was doing none. They started with one gym session a week. By week eight or ten he was training four times, reading, walking hours a day, trading, all of it. That is the compounding effect of doing it the natural way, one step at a time.

WHY THIS EPISODE MATTERS TO YOU

You keep setting bigger goals and keep sliding back, and you blame discipline. This episode shows you the real reason, and it is not laziness.

If everything runs through you, part of the problem lives in your head, not your diary. Understanding that changes how you approach every plan you make from here.

Jannik's client went from doing nothing to a full, consistent routine by starting with one action a week. That is the escape from the all-or-nothing trap that keeps you frozen.

Keep pushing through change by sheer will and you will keep burning out at the same ceiling. This gives you a gentler way through.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The all-at-once approach is why your new plans collapse. Jannik makes clients do one small step a week on purpose, because a plan with a near-zero failure rate builds the momentum that a giant to-do list destroys.

When you set a bigger goal and everything suddenly goes sideways, that is your subconscious rowing back to safe. Name what the safe version of you is protecting and you can work with it instead of fighting it.

AI only gives you rubbish when you give it rubbish. Roy talks about doing 172 hours of his old work in a day, not by handing everything over, but by teaching the AI to think critically and working with it together, one small project at a time.

You are judging today's attempt on who you were a year ago. You are not that person now. Try the thing that failed before with the skills you have since gained and the output changes.

Everything that triggers you, the driver who cuts you off, the client who frustrates you, is a notification pointing inward. That is where the work is, and doing it makes you steadier as the person running everything.

GOLDEN QUOTES WORTH REMEMBERING

"Even if he's a dickhead, why do you let him change your reality?" - Jannik Claudi

"A trigger always leads inside." - Jannik Claudi

"If you pour love inside the right way, what comes out is love." - Jannik Claudi

"I live for every failure, because every failure is an opportunity for me to learn something." - Roy Castleman

"Follow your own inner voice. And if you don't have it, the one best thing to do is do nothing." - Jannik Claudi

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meeting Jannik and the shared Wim Hof work that connected them

03:15 - Leaving the safe path: Why Jannik walked away from mainstream psychology to be himself

08:30 - AI as a thinking partner: How to work with it instead of letting it make you lazy

14:00 - Finding your voice: Roy on authoring a book by talking his stories out

19:20 - The mirror principle: Everything you put out comes back, and why that is your responsibility

24:40 - Level one and the driver who cuts you off: Learning the natural way, without shame

30:10 - The ship and the hidden crew: The subconscious model behind why growth stalls

36:00 - One step a week: The client who did nothing, then everything, by starting small

40:30 - Conclusion: Follow your inner voice, and when you cannot hear it, do nothing

GUEST SPOTLIGHT

Name: Jannik Claudi

Bio: Jannik Claudi is a business coach and founder of The Keys to Balance. He studied psychology in Amsterdam, trained as a Wim Hof Method instructor and a qigong instructor, and now helps business owners find clarity, inner calm and focus by working with the subconscious patterns that quietly steer their results. His approach is about growing the natural way, one small consistent step at a time.

Connect with Jannik:

Website: https://thekeystobalance.de/wp-content/index.html

LinkedIn: https://www.linkedin.com/in/jannik-claudi-8a2a9a297/

YOUR NEXT ACTIONS

This Week: Pick one goal you keep failing to stick to. Shrink it to a single action you can do once this week. One gym session. One page. One call. Do only that.

This Month: Notice every time a new plan makes something go sideways. Write down what the safe version of you is trying to protect. That pattern is your ceiling.

This Quarter: Take one project you would normally do alone and work through it with AI in small steps, teaching it your voice and your standards as you go, rather than expecting it to read your mind.

EPISODE RESOURCES

The Keys to Balance (Jannik's company): https://thekeystobalance.de/wp-content/index.html

Wim Hof Method breathing and cold exposure work

Notion, used alongside AI to hold your own structure rather than living inside the large language model

Teal Swan, referenced as the source of the ship and crew subconscious model

No additional links were mentioned for these resources in the episode.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 38 minutes

Best For: Trapped entrepreneurs who wait for permission, a qualification, or the "right time" before acting on what they already know how to do

Key Outcome: You will start seeing the skills, stories, and setbacks already inside your business as income and freedom, instead of waiting for something you do not have yet

You have been sitting on the thing that sets you free, and you sold it for scrap.

THE BOTTOM LINE

Bart Merrell has never had a job in the way you would recognise one. He took the first commercial bungee jump to Japan, helped launch thrill rides, got disqualified from the FBI, and when he lost his lower left leg in 2024, he turned even that into a way to help other people. Running through all of it is one habit. Whatever crosses his path, good, bad or ugly, he asks how he can monetise it. That matters to you because you already carry more value than you charge for. You built this thing from nothing, and somewhere along the way you started treating the things you are best at as ordinary. Bart's story of his father, a pig farmer who sold the farm and died still searching for his next big thing while the new owner found a fortune buried in the ground, is a mirror. The freedom you are chasing is often already sitting in your own backyard. You just stopped looking at it.

WHY THIS EPISODE MATTERS TO YOU

You keep telling yourself you need a qualification, a certificate, or someone's blessing before you act. That belief is one of the quiet reasons you feel stuck. Bart became a bungee jump master in Japan and imported vehicles he had never imported before, all by saying yes and learning as he went.

If you are the bottleneck because everything runs through your head, the fix is not always more delegation. Sometimes it is recognising that what feels effortless to you is exactly what other people would pay for. That reframe is what opens up new income without adding more hours.

The things you do because you have to, the hard experiences, the setbacks, often carry the most value. Bart turned his amputation into a business helping others through limb loss. What you have lived through is something AI can never take from you.

The cost of ignoring this is quiet and expensive. You keep grinding on the low value work while the real opportunity sits untouched, the way pig poop worth a dollar a pound sat under a farm for years.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Say yes, then figure it out. Roy sent out a CV with his brother's name typed over, walked into interviews for jobs he barely knew, and phoned for help from client bathrooms for two and a half months. He bought that company in 2017. Confidence to learn beats waiting to feel ready.

Sell it before you build it. Roy's client David got asked if he could do a Barry Manilow tribute act. He said yes, made a leaflet, and turned it into around £400,000 in bookings across theatres, Vegas, and cruise ships within a year. He committed first, then delivered.

Knowledge used to be the bottleneck. It is not anymore. Bart rebuilt his own website for £25 in credits rather than paying £1,500. The gap now is not knowing, it is being willing to do. That said, you have to put the work in. The seven prompts that replace a team are noise.

Value what feels ordinary to you. Roy's partner reads astrology for free at parties and calls herself unqualified, while people with less knowledge charge happily online. You are probably doing the same thing with something in your own business right now.

Look at the light, not the shadow. So much fear surrounds AI. The better question is which parts of your week drain you, and how you free yourself and your team to do more of the work that feels human.

GOLDEN QUOTES WORTH REMEMBERING

"You do not need the qualifications, you just need to know a little bit more than the next person in the room." - Roy Castleman

"When someone comes to you with a good opportunity and you don't know how to do it, say yes and figure it out." - Bart Merrell, quoting Richard Branson

"Knowledge used to be the bottleneck. Now it's not. You just got to be willing to learn it and do it." - Bart Merrell

"We're paying way more attention to the shadow that's being cast than the light that's being created." - Bart Merrell

"Don't be like my dad and overlook the things that are right there within your reach, right in your own backyard. They might even look like a pile of pig poop." - Bart Merrell

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Why every idea dies if you cannot answer one question, how will you monetise it

03:15 - The bungee jump in Japan: what a little brilliant and a little crazy teaches you about running a business

08:30 - You do not need the qualification: Roy's story of walking into jobs he had never done and learning on the phone

14:00 - Say yes then figure it out: David's Barry Manilow act and £400,000 in a year

19:20 - Knowledge is now £20 a month: rebuilding a website for £25 and why doing beats knowing

25:10 - Monetise Your Mindset: turning what you like, what you need to do, and even an amputation into income

31:40 - Valuing yourself: why you devalue the things you are best at, and how to stop

35:00 - Conclusion: Acres of pig poop and the fortune buried in your own backyard

GUEST SPOTLIGHT

Name: Bart Merrell

Bio: Bart Merrell has never had a job in the ordinary sense and does not believe you need one either. He teaches people to build financial security by monetising what they already know and do, an approach he calls the Monetised Mindset. From a pig farm in New Mexico to launching thrill rides in Japan, and turning the loss of his lower left leg in 2024 into a business helping others, Bart shows trapped entrepreneurs how to find income and purpose in what is already right in front of them.

Connect with Bart:

Website: TheSideHustleSamurai.com

LinkedIn: https://www.linkedin.com/in/bart-merrell-2440148/

YOUR NEXT ACTIONS

This Week: Write down three things you do for free or barely think about, the skills people always ask you for. Pick one and put a price next to it. That is the value you have been giving away.

This Month: Take one idea you have been sitting on because you do not feel qualified, and say yes to a first small version of it. Sell it before you build it, then learn your way through, the way Roy did on the phone.

This Quarter: Look at your week honestly. Find the low value work that drains you and start moving it off your plate, using AI or your team, so you free up hours for the work only you can do.

EPISODE RESOURCES

Monetize Your Mindset by Bart Merrell, a how to think book about turning what you like, need, and already do into income

Identify Your Ideal Side Hustle, Bart's signature workshop

Who Not How, the book Roy references on valuing yourself and your time

Acres of Diamonds, the classic story Bart retells at the close

Lovable, the tool Bart used to rebuild his website

Suno, ElevenLabs, ChatGPT, Claude, and Gemini, the AI tools discussed for creating music, voice, and content

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 42 minutes

Best For: Trapped entrepreneurs who keep saying yes when every part of them is screaming no

Key Outcome: A clear sense of what your own success actually looks like, and permission to step back before your body forces you to

She was running mental wellness events. Advocating for mental health. Then she sat in her bedroom wondering if she should carry on living.

THE BOTTOM LINE

LaKisha Mosley had a successful business. That was the problem. Her events sold out, she was on stages and tours, the money came in, and one night in November it all stopped working. A twenty minute breakdown that felt like a panic attack mixed with a heart attack. She did not crash because the business failed. She crashed because she was saying yes when she should have said no, never resting, never listening to the quiet voice telling her to sit down. If you have ever felt physically present at your kid's show while your mind was somewhere else entirely, this conversation is a mirror. LaKisha took 60 days off and the business held. Out of that recovery came Soft Simple CEO, a way of running a company that does not tax your sanity. The reflection running through it all is simple and uncomfortable. What if success never required you to abandon yourself in the first place.

WHY THIS EPISODE MATTERS TO YOU

You built this thing for freedom and somewhere along the way it became the prison. LaKisha names exactly how that happens, and what it costs when you ignore the warning signs your body keeps sending.

Most owners chase a number because everyone else is chasing it. LaKisha hit six figures during the pandemic with no plan to hold it, and that pursuit is what damaged her health the most. Listening to this could stop you repeating the same mistake.

The guilt of stepping away keeps you chained to the desk. Roy and LaKisha take that guilt apart. When the corporate CEO took a holiday, nobody fell apart. Your business will not either.

If you keep waiting for permission to rest, the cost is your longevity. The statistics on how long leaders live are not kind, and pretending you are the exception is the most expensive bet you can make.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Regulation before strategy. LaKisha does not touch email until 10 or 11am. Devotion, journaling, a morning walk. None of your productivity apps work if the person running them is depleted and in survival mode.

Stepping away does not mean the business collapses. LaKisha took 60 days off during recovery and client events still ran. The fear of letting go is rarely matched by what actually happens when you do.

Know what fills your cup, then book it. Roy's trick: see something that calls to you, book a flight or put a deposit down before the moment passes. LaKisha now does the same when she feels the depression coming. A staycation, room service, her journal. No guilt.

Redefine success on your own terms. Roy had a million pounds and was miserable working 14 hour days, seven days a week. LaKisha decided she does not need to be a millionaire, she needs a life that takes care of her family and leaves a legacy. Decide what enough looks like before the number runs you.

Stop self abandoning. LaKisha's one piece of advice. We lose who we are inside the roles we play for everyone else. Getting back to your own inner voice is where your best self shows up, in business and in life.

GOLDEN QUOTES WORTH REMEMBERING

"Success for you can look like a rest day. It can look like taking three months off and knowing that your business will not fall apart." - LaKisha Mosley

"The first big mistake that entrepreneurs make is their freedom ship becomes their prison." - Roy Castleman

"My business was very successful. The thing is, I was doing too much and what I was doing wasn't sustainable. I had betrayed myself and my body by not listening." - LaKisha Mosley

"I felt regret for the things I hadn't done. I didn't regret any single one thing that I had done." - Roy Castleman

"We have to stop self abandoning ourselves. Get back to who you are." - LaKisha Mosley

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meeting LaKisha and going back 20 years to a scary time of marriage, divorce and growth

04:30 - Failure as a redirect: Why owning every decision gives you the power to fix it

08:15 - The accidental entrepreneur: How a layoff and a severance cheque started a 13 year business

13:00 - Your business is your baby: The teenage years where so many owners get stuck

17:40 - The breakdown: A successful business and a night in the bedroom wondering whether to carry on

24:30 - Freedom becomes prison, and the loneliness nobody warns you about

30:00 - You cannot pour from an empty cup: Regulation, morning walks and not opening email till 11

35:00 - Redefining success: Why you do not need to be a millionaire to win

39:00 - Guilt, white line moments and booking the trip before the regret builds

41:30 - Conclusion: Stop self abandoning and get back to who you are

GUEST SPOTLIGHT

Name: LaKisha Mosley

Bio: LaKisha Mosley is a mental wellness led leadership strategist and the founder of Soft Simple CEO, a philosophy and operating system centered on clarity before complexity, regulation before strategy, and calm execution as a core leadership skill.

Connect with LaKisha:

Website: https://lakishamosley.com/

LinkedIn: https://www.linkedin.com/in/lakishammosley/

YOUR NEXT ACTIONS

This Week: Notice the moment your phone hits your hand in the morning. Hold off on email for one hour and do one thing that regulates you instead. A walk, a journal, your breath. See what changes in how you make decisions that day.

This Month: Take one thing off your plate that you have been saying yes to out of habit. Write down what you fear will happen if you stop. Then watch whether it actually does.

This Quarter: Decide what enough actually looks like for you, in a real number and a real lifestyle. Build the plan to reach it and hold it, rather than chasing a figure because everyone else is.

EPISODE RESOURCES

Soft Simple CEO, LaKisha's leadership philosophy and operating system, available through https://lakishamosley.com/

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 42 minutes

Best For: Trapped entrepreneurs who carry every decision, every worry, and every sleepless night alone, and have nobody to say it to

Key Outcome: You will see why the loneliness is not a weakness in you, and how to bring the human back to the surface while AI handles the rest

You started this for freedom. Somewhere along the way it became the thing you cannot put down.

THE BOTTOM LINE

You are the public face. Positive, tenacious, glass half full, because you have to be. Underneath that, you are carrying things you cannot say out loud. You cannot tell your staff payroll feels tight this month, because they will worry. You cannot tell your family, because you are trying to protect them. So you hold it. All of it. Amanda Knarr has spent her career sitting across from people exactly like you, and she names the part nobody says: the business you built for freedom can become your biggest prison. In this conversation she explains why that loneliness forms, why it is dangerous, and what actually shifts it. Roy shares the moment his own stress took him to the top of a 130 foot tower. The thing is, this episode is not about pain. It is about what happens when you stop carrying it alone, and how the human side of you becomes the thing that no machine can copy.

WHY THIS EPISODE MATTERS TO YOU

You will understand why you feel lonely even surrounded by people. Your team is passionate. They did not put their mortgage on the line. That gap is real, and naming it is the start of carrying less.

You will hear what happens when entrepreneurs stay silent too long. Amanda explains that the loneliest founders become the most vulnerable to people who do not have their best interest at heart. Knowing this protects you.

You will see how to use AI as a 60% tool, not a 90% one. The owners who lean on it for everything will produce work that feels hollow. The ones who stay the architect will raise the human and pull ahead.

If you keep holding everything yourself, the cost is not just the business. It is your sleep, your health, and your sense of who you are underneath the public face.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The loneliness is not a personal failing. It is structural. You made the sacrifices nobody else made, so the weight sits with you. Once you accept that, you can go looking for the right room instead of pretending you do not need one.

A strong co founding team or a small group of people who genuinely get it shares the load that one set of shoulders was never built to carry. Amanda is careful not to prescribe one fix. She is clear that an outlet matters.

AI does not replace human connection, it raises the value of it. Treat it like a junior staff member. You stay the architect. You bring the heart. Throw something thin at it and you get something thin back.

Showing up unpolished is good psychology and good business. Amanda's strongest advice: stop hiding the mess. When you are disconnected from yourself, you drift toward burnout without noticing. Bringing the real you to the surface is the healthiest practice she knows.

Roy's own example shows the way through. He could not type, never could. Talk to text plus AI gave him his voice and his book. The effort was substantial, 20 years of knowledge bookended at the start, the middle, and the end. The tool did not do it for him. It massaged what he already had closer to what he meant.

GOLDEN QUOTES WORTH REMEMBERING

"This thing that you started for freedom becomes your biggest prison." - Roy Castleman

"They didn't put their mortgage on the line. They didn't make the sacrifices that you have as an entrepreneur. So it is extremely lonely." - Amanda Knarr

"It's not getting it to do it for you, it's getting it to massage what you have to be closer to what you're trying to put out there." - Roy Castleman

"Show up in the mess, in how it's working, and not be too afraid of being unpolished." - Amanda Knarr

"I don't think that there's going to be anything that replaces human connection." - Amanda Knarr

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Why the emotional side of business is the part nobody talks about

03:30 - Amanda leaves corporate: the moment the systems no longer fit and she went deeper into the human side

07:00 - Honouring the entrepreneur: less than 2% ever start a business, and the underbelly of doing it all yourself

10:30 - The loneliness nobody admits: why your team can be passionate and you still feel alone

15:00 - The badge of honour problem: when running on no sleep gets celebrated, and where it nearly took Roy

20:00 - Vulnerability and manipulation: why the loneliest founders are the easiest to take advantage of

24:00 - AI overwhelm is real: the list that keeps growing instead of getting fixed

29:00 - The 60% tool: staying the architect and raising the human instead of replacing it

34:00 - Roy's book and finding his voice: how talk to text and AI unlocked a lifelong dream

39:00 - Conclusion: show up authentically, in the mess, and stop pushing for something other than what is

GUEST SPOTLIGHT

Name: Amanda Knarr

Bio: Amanda Knarr is a Senior Consultant at Slalom, where she helps organisations navigate transformation, change, and organisational effectiveness. With more than a decade of experience advising Fortune 500 leaders, she has worked with executives and teams on leadership, performance, resilience, and the human side of change. Amanda is founder of the Modern Finishing School, having completed her M.S. in Clinical Mental Health Counseling from the University of Kentucky, and she helps high achieving professionals build sustainable success without sacrificing their well-being. Her work sits at the meeting point of behavioural psychology, leadership development, and workplace performance, with a particular interest in burnout, perfectionism, and the challenges facing women in demanding careers.

Connect with Amanda:

Website: https://www.themodernfinishingschool.com/

LinkedIn: https://www.linkedin.com/in/amandaknarr/

YOUR NEXT ACTIONS

This Week: Name one thing you have been holding alone, the payroll worry, the decision keeping you up, and say it out loud to one person who genuinely understands. Not your team. Not your family. Someone who gets it.

This Month: Find your room. A small group, a co founder relationship, a therapeutic outlet, whatever fits you. The point is you stop being the only set of shoulders.

This Quarter: Pick one task you have been forcing yourself to do badly and hand 60% of it to AI while you stay the architect. Reclaim those hours for the human work only you can do.

EPISODE RESOURCES

Thinking Outside Your Brain with AI by Roy Castleman, available on Amazon.

The Modern Finishing School: https://www.themodernfinishingschool.com/

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 38 minutes

Best For: Trapped entrepreneurs who keep skipping the meal, the rest, and the help because the business won't run without them

Key Outcome: A simple way to reset yourself in seconds, plus the honesty to know which lane is yours and which work belongs to someone else

David Chametzky built a 30 year career, walked away from it, and felt great. Six weeks later he found out his heart was 98% blocked.

THE BOTTOM LINE

You know what you should be doing. You have mirrors in your house, as David puts it. The thing is, knowing it and feeling the urgency are two different animals, and most business owners only get the urgency when something breaks. David got home late, ate the quickest thing he could find, told himself wellness wouldn't touch him, and nearly paid for it with his life. In this conversation he shares the reset he teaches executives and top athletes, a way to calm your fight or flight in 10 to 15 seconds without leaving your chair. He talks about staying in your lane when every problem looks like an opportunity, and why the smartest move you can make is to stop being the smartest person in the room. If you have built yourself a job you cannot quit, this one will land.

WHY THIS EPISODE MATTERS TO YOU

You are running in fight or flight most of the day, and every decision still goes through you. David explains why that state makes your choices worse, and how to switch it off in seconds so you can think clearly again.

You keep skipping your own health to keep the business moving. David thought he was fine too. His story is the wake up call you can have without the hospital bed.

You chase every shiny opportunity because you can see how to fix it. David calls this out plainly, and shows what happens when you pick one lane instead of four.

If you carry on the way you are, the cost is not just tiredness. It is the meal you grab in the car, the rest you feel guilty taking, and the day your body decides for you.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The reset button you already half use. Rub your hands together in a circular motion for 10 to 15 seconds and add slow breathing. David calls it the Havening touch. It starts generating the brain waves you use when you sleep, which is why high performers do it without realising. Use it before a tough call and you make the decision from a calmer place.

Think quicker by being slower. David trains people to practice the pause. When you remove the panic from a decision, the decision gets easier. For a trapped entrepreneur whose whole day is decisions, that pause is the difference between reacting and choosing.

Know your lane. David can change a flat tyre. He will not start rebuilding the engine, because that is not his strength. Most owners burn hours doing work that belongs to someone else. The freedom comes from naming what is genuinely yours and handing the rest over.

Eat the frog first. David starts the day with a meditation, a few gratitudes, then the one task he least wants to do. Get the worst thing out of the way while you have energy, and the rest of the day runs downhill.

Make your health a non negotiable, not a calendar entry. David's point is sharp. Putting it on the calendar is the easy part. Doing it is where everyone gets stuck. A meal in your house tonight beats a meal grabbed in the car at nine.

GOLDEN QUOTES WORTH REMEMBERING

"The monsters in our head are much worse than the monsters under our beds when we were children." David Chametzky

"I knew what I had to do. I just didn't find the urgency." David Chametzky

"We shouldn't ever be the smartest guy in the room, always wanting to learn." David Chametzky

"Rich doesn't mean money. Rich means the freedom to do what you want." David Chametzky

"You can't read the label from inside the jar." Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Two podcasters who talked for hours, and the heart scare that nearly changed everything

03:30 - The 98% blockage: Why David thought wellness wouldn't touch him, and the quick fixes he made after

07:00 - Grief, guilt and healing: The losses that shaped him and why we never give them enough time

13:00 - Your personal reset button: The 10 second Havening touch to switch off fight or flight

16:30 - Into entrepreneurship: Leaving a comfortable corporate job to help people live with less panic

22:00 - Staying in your lane: Why asking for help beats being too proud to say I don't know

27:00 - Shiny shit itis: The curse of seeing an opportunity in every problem, and one in one out

31:00 - AI as your who: How Roy orchestrates agents, and why you still have to do the work

36:00 - Conclusion: The wins that get David up in the morning, and where to reach him

GUEST SPOTLIGHT

Name: David Chametzky

Bio: David Chametzky is a TEDx speaker, executive coach, author, media host and mentor who trains people to live with less stress and more resilience. He spent over 30 years in Corporate America before following his passion into coaching, and he hosts the high ranking podcast Peace Love and Bring A Bat. He also co-founded Goons For Good, an organisation serving people in need of hope and resources.

Connect with David:

Website: https://davidchametzky.com/

LinkedIn: https://www.linkedin.com/in/david-chametzky-a933b32/

YOUR NEXT ACTIONS

This Week: Try the reset. Next time your chest tightens before a hard conversation, rub your hands together for 15 seconds and breathe slowly first. Notice how the decision feels different.

This Month: Write down the work that is genuinely yours and the work that belongs to someone else, or to a tool. Hand over one thing from the second list and keep it handed over.

This Quarter: Make one health non negotiable real, not a calendar entry. David lost 12 pounds in six weeks by changing what was in his pantry, not by overhauling his life.

EPISODE RESOURCES

When Your Heart Says It's Your Time To Soar, book by David Chametzky

The Pathfinder, comic book by David Chametzky

Who Not How, book referenced by Roy

The Havening touch, David's reset method

David offers a free hour consultation through his website: https://davidchametzky.com/

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who tried ChatGPT, got generic rubbish back, and quietly decided AI was not for them

Key Outcome: You will understand how to turn the knowledge that lives in your head into systems that run without you sitting at the desk

Roy sat across from a marketing agency owner with 14 people on his books. Then he showed him what one AI system was already doing more than all 14.

THE BOTTOM LINE

You built this business because you wanted freedom. Then you ended up spending more hours at your desk than you ever did working for someone else. Roy and Simon Coton both know that feeling. The thing is, Simon has spent the last two years working out how to take everything that sits in your head, your voice, your brand, your process, and hand it to a system that does the heavy lifting. Roy walks through exactly how he used it. A book he could never start, written. A website rebuilt in a couple of hours. A month of LinkedIn posts gathered, drafted and scheduled. Two and a half days of podcast editing done in 15 minutes. None of this is about replacing the human. It is about raising the human up, so the skill you spent 15 years building reaches ten times more people while you work fewer hours.

WHY THIS EPISODE MATTERS TO YOU

Every task you used to do by hand, finding a note, editing a video, writing a post, is time you will never get back. Simon shows how that time stops bleeding out the moment you build a system once and let it run forever.

You have 15, 20, 30 years of business knowledge in your head. That knowledge is now the most valuable thing you own. This episode shows you why the person who understands their own process wins, and the person who hands it all to a black box loses.

You are the bottleneck because nobody does it like you do. Roy reframes that. Your branding person, your developer, the people with the real skill can spend all their time on that skill instead of the busywork, and serve ten times more customers. That is how you stop being the centre of everything.

Carry on doing it the old way and you keep paying 600 quid to a developer for a job that now takes two hours, you keep watching the clock, and you keep telling yourself you will get to your own ideas one day.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

You do not need to learn everything anymore. Roy could never get his book started. So he talked it. Sixty life stories spoken aloud, fed in with his own voice and writing style, and the first chapter brought him to tears because he had never heard his own story told back to him. The lesson hides in there. The thing you keep putting off because you are not good enough at it might just need a different way in.

AI is a 60 percent tool, not a 90 percent tool. Roy keeps what he calls the architect role. He knows the vision, he knows the plan, and he keeps pulling the work back on track. The system does the lifting. He stays the one who decides. That is how letting go stops feeling like losing control.

Starting now is an advantage, not a disadvantage. Simon makes the point that you can pick up 80 percent of what someone learned two years ago in a month or two, and you get all the mistakes they made for free. Feeling late is the thing keeping most owners from starting at all.

The critique matters more than the praise. Roy's single most-used move in two years is feeding in an idea and asking what am I missing, what is wrong, go and research whether this actually works. We are all biased towards our own ideas. A system that flatters you is worthless. One that pushes back makes you sharper.

Build outside the tool, not inside it. Roy keeps everything portable so he can move between Claude, Codex and others when one of them slows down or changes its pricing. If everything lives inside one platform, you are stuck the day that platform changes the rules.

GOLDEN QUOTES WORTH REMEMBERING

"You do it all in the name of freedom. And then you spend more hours at your desk than you ever did with a job." - Simon Coton

"The most powerful people moving forward are those that have inherent inbuilt context that others don't have around their industry, around their niche, around their function." - Simon Coton

"If we can raise the human up, those are the companies that aren't going to be delivering slop." - Roy Castleman

"I read my first story and it actually brought me to tears, because I'd never heard my own story in that way." - Roy Castleman

"The tools are getting easier, but the processes haven't changed. Everyone can now create a meta ad, but not everyone can create a brilliant one that returns on investment." - Simon Coton

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Why one in a hundred people ever build a business, and what that says about you

03:30 - Doing it for freedom: Simon on the moment the job became the cage, and why your desk feels different now

07:00 - The opportunity nobody is taking: everyone talks about AI, hardly anyone in the real world is using it

11:00 - The 60 percent tool: keeping the architect role so you stay in control while the system does the work

15:00 - Roy's book: how 60 spoken life stories became chapters in his own voice

20:00 - From two and a half days to 15 minutes: the podcast and content systems Roy built

26:00 - Doing more than 14 staff: augmentation instead of replacement, and freeing your team's real skill

32:00 - Where it is heading: autonomous systems, the danger of AI grading its own work, and why context wins

40:00 - The cost question: paying 300 a month instead of 20, and why value beats price

43:00 - Conclusion: where the Agentic Academy goes next and how to join

GUEST SPOTLIGHT

Name: Simon Coton

Bio: Simon helps business owners build agentic systems that run their business. He runs a paid community of over 1,500 members and has taught more than 100,000 people online how to put these systems to work. He sits at the bleeding edge of this technology and explains it in a way that keeps the human at the centre.

Connect with Simon:

Website: https://skool.com/scrapes

LinkedIn: https://www.linkedin.com/in/simon-coton-81608b98/

YOUR NEXT ACTIONS

This Week: Pick one task you do by hand every single week, editing, posting, searching for notes, and write down the exact steps you take. That document is the start of handing it over.

This Month: Get a proper subscription and spend a day talking, not typing, your knowledge into a system. Your voice, your process, your stories. Build one thing that runs forever.

This Quarter: Look at your team the way Roy looked at that agency owner's 14 people. Ask what skill each person has, and free them to spend their time on that skill instead of the busywork. That is how you stop being the bottleneck.

EPISODE RESOURCES

Agentic Academy community (Simon Coton): https://skool.com/scrapes

n8n - workflow automation tool mentioned throughout

Claude Code and Codex - for building workflows and systems

Descript - podcast and video editing

WhisperFlow - voice dictation

Notion - connected knowledge base

Vercel, Supabase, Payload CMS - the stack Roy used to rebuild his site

Book Magic by Lucy McGrath

Key Person of Influence by Daniel Priestly

The Mom Test - on asking unbiased questions

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/freedom

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.allthepower.co.uk/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of The Owner's Thrive Method, a business coaching system for entrepreneurs ready to grow without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI as a thinking methodology, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.allthepower.co.uk

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd