EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Business owners who feel trapped by daily operations and want to leverage AI without adding more complexity

Key Outcome: Understand the difference between using AI and building with AI, and discover practical steps to start creating systems that work without you

THE BOTTOM LINE

If you have been telling yourself you will learn AI when things calm down, this episode is your wake-up call. Marnie Wills shares her journey from skeptical educator to AI strategist, revealing why 95% of business owners using ChatGPT are barely scratching the surface. She exposes the real gap that is widening between those who merely use AI and those who build with it. More importantly, she provides a clear pathway to get started today, even if you have zero technical background. The businesses that thrive in the next 12 months will be the ones who stop treating AI like a glorified spell-checker and start treating it like the smartest collaborator they have ever had.

WHY THIS EPISODE MATTERS TO YOU

You will learn how AI can amplify your thinking rather than replace it, giving you hours back each week to focus on health, family, or strategic growth

Discover why your competitors who build with AI will leap ahead while those who only use it for email rewrites get left behind

Understand how to stop being the bottleneck by creating AI-powered systems that capture your business knowledge and work without you

Recognize what you are sacrificing by waiting, as the gap between AI adopters and resisters grows wider every single month

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Start using AI as your thinking partner by brain dumping everything into it and letting it organize your priorities, reducing mental load immediately

Move beyond basic ChatGPT use by creating customized projects or spaces that act as a second brain for your business, trained on your specific knowledge

Audit your business knowledge right now because if your processes only exist in people's heads, you have a massive risk and AI cannot help automate what is not documented

Give AI your outcome and let it figure out the tactics, shifting from step-by-step instructions to mission-based collaboration with agentic workflows

Protect your business intellectual property by moving your team to paid AI accounts where data is encrypted and you maintain ownership of valuable business conversations

GOLDEN QUOTES WORTH REMEMBERING

"Those that use AI are good, you'll stay ahead of the curve. But those that build with AI will really make the impact." - Marnie Wills

"If we don't look after ourselves, we cannot show up for others. People don't live it. They don't live it." - Roy Castleman

"AI is here to amplify our intelligence, not replace it." - Marnie Wills

"The leverage has changed. With AI, the leverage is the ability to create products, services, to solve a problem at the speed of light without needing people, labor, money, code, or media." - Marnie Wills

"Instead of thinking inside our brains, we can start thinking outside our brains. We just need to know what the problem is." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Marnie Wills, from PE teacher to AI strategist

03:45 - Career Journey: How leaving teaching led to entrepreneurship and discovering AI

08:30 - The Pivotal Moment: Discovering Jasper AI in 2021 and getting an early adopter mindset

12:15 - High Performance Habits: The four pillars that prevent burnout for driven entrepreneurs

18:40 - Gap vs Gains Mindset: Why focusing on how far you have come beats obsessing over the gap

23:20 - The Energy Equation: How yesterday's worries and tomorrow's fears steal today's power

27:45 - AI Adoption Reality: Why 95% of ChatGPT users are just rewriting emails

32:10 - Use vs Build: The critical difference between using AI and building with AI

37:30 - Security Concerns Addressed: The truth about AI data safety and intellectual property

42:00 - Getting Started Today: Practical first steps for AI-hesitant business owners

GUEST SPOTLIGHT

Name: Marnie Wills

Bio: Marnie Wills is an entrepreneur, AI trainer, and strategist who discovered generative AI in 2021 while building her franchise business. A former PE teacher who represented England in netball and touch rugby, she now consults on AI transformations for businesses, helping leaders understand how to build with AI rather than just use it. She runs an early years physical education business partnership program and is passionate about making AI accessible to non-techies.

Connect with Marnie:

LinkedIn: https://www.linkedin.com/in/marnie-wills-entrepreneur/

YOUR NEXT ACTIONS

This Week: Download Perplexity AI and use it instead of Google for one week. Notice how the conversational responses change how you find and process information.

This Month: Audit where your critical business knowledge lives. Document one key process that currently only exists in someone's head and upload it to a custom ChatGPT project.

This Quarter: Move your team from personal free AI accounts to business-owned paid accounts to protect your intellectual property and build a valuable knowledge base you actually own.

EPISODE RESOURCES

AI Tools Mentioned:

- ChatGPT by OpenAI

- Claude by Anthropic (Sonnet 4.5)

- Gemini by Google

- Perplexity AI

- Jasper AI

- Microsoft Copilot

- Google Studio

- N8N, Make.com, and Zapier for automations

Books and Concepts Referenced:

- The Gap and The Gain mindset concept

- Mel Robbins and the Let Them concept

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who feel constantly stressed, struggle to switch off, and know their health is suffering because of it

Key Outcome: Discover how to shift from chronic stress to calm resilience using practical techniques you can implement today, without adding more complexity to your already overwhelming schedule

He ran a software company for nearly 40 years. He travels the world serving clients across six different industries. And he starts every single day in meditation.

THE BOTTOM LINE

You built your business to create freedom. Now you cannot sleep properly, your shoulders are permanently tight, and you have not taken a real holiday in years. The thing is, that alarm system in your brain, the one designed to protect you from lions and tigers, it does not know the difference between a predator and a difficult email from a client. So it keeps firing. Day after day. Week after week. Until the stress becomes so normal you forget what calm actually feels like. Allen Imbarrato has spent 50 years mastering the art of stress transformation, from his early days in an ashram to building a software company with 15 team members. In this conversation, he reveals the exact process for turning chronic stress into resilience, why your body is storing decades of suppressed emotion, and how combining human wisdom with AI can finally give you the clarity to lead without burning out. This is not about adding another thing to your to-do list. This is about accessing the energy that is already there, waiting for you to stop long enough to notice it.

WHY THIS EPISODE MATTERS TO YOU

Your chronic stress is not just uncomfortable, it is destroying your ability to make the strategic decisions your business needs from you as CEO

That brain fog you experience after difficult conversations is your higher brain being hijacked, and there is a simple way to reclaim it within seconds

Every suppressed emotion from the last 20 years of building your business is stored in your body, creating energy blocks that keep you exhausted no matter how much you sleep

The CDC says 90% of doctor visits are stress-related, and if you keep operating this way, the cost will be far greater than a missed quarter

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Your amygdala cannot distinguish between a physical threat and a stressful email. Once you understand this, you can stop beating yourself up for overreacting and start using specific techniques to return to calm. The transformation happens when you realise your reactions are not weakness, they are outdated programming.

Nose breathing activates your parasympathetic nervous system. Mouth breathing activates your sympathetic. Simply shifting to slow, belly-focused nose breathing during or after stressful moments can interrupt the cortisol cascade before it hijacks your whole afternoon.

You do not need to meditate for hours. Allen confirms that even three conscious breaths between meetings can revive you and reconnect you to clarity. The trapped entrepreneur who waits for the perfect 30-minute window will never start. The one who takes three breaths after every phone call will transform.

Most people think meditation fails because thoughts keep coming. The thing is, thoughts are not the problem. Getting grabbed by the thought is. Every time you notice a thought and return to your breath, you are exercising a muscle. Within weeks, you will sit quietly for three minutes when you previously could not manage two.

As a CEO, your job is not to be the doer. Your job is to hold the vision and make good decisions. That requires reflection time, good data, and a clear mind. When you are constantly stressed, you are operating from your reptilian brain, not your executive brain.

GOLDEN QUOTES WORTH REMEMBERING

"What's normal is really abnormal. And what feels abnormal is really normal." - Allen Imbarrato

"A company is an energy field. Software is the invisible force that connects all the energy in a company." - Allen Imbarrato

"Emotion just means energy in motion. The problem is all those emotions got stuck in our body." - Allen Imbarrato

"It's not AI that's going to take your job. It's the companies that are using AI that'll take your job, or the people that are efficient at it." - Allen Imbarrato

"World peace can only come from yourself. You have to be peaceful in yourself." - Allen Imbarrato

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Allen Imbarrato and his 40-year entrepreneurial journey

03:45 - The Dawn of Personal Computing: How Allen stayed on the learning curve across multiple technology eras

07:20 - Meditation as Foundation: Why Allen centres every day in meditation before facing business challenges

12:30 - The Amygdala Problem: Understanding why your stress response is stuck in prehistoric mode

18:15 - KeyBiz Software: How unified data platforms eliminate disconnected systems and manual workarounds

24:40 - AI Integration: Practical use cases including AI avatars and instant report generation

30:10 - The Key Flow App: A tool for transforming stress into resilience using mindfulness principles

36:45 - Survival Strategies: How approval-seeking and control patterns create chronic anxiety and worry

40:20 - The Practice of Letting Go: Why suppressed emotions create energy blocks and how to release them

44:00 - Closing Wisdom: Developing a daily practice and finding tools that resonate with you

GUEST SPOTLIGHT

Name: Allen Imbarrato

Bio: Allen has been running his own company since 1986, nearly 40 years of entrepreneurial experience. He began as a meditation teacher after spending 10 years in an ashram, then transitioned to software development. Today he leads KeyBiz, a company with 15 team members serving clients across six verticals including point of sale, manufacturing, distribution, and professional services. His latest creation is Key Flow, a stress resilience app with over 30,000 downloads.

Connect with Allen:

Website: kiflow.app

LinkedIn: https://www.linkedin.com/in/allen-imbarrato-0942a24/

YOUR NEXT ACTIONS

This Week: Start a three-breath practice. After every phone call or meeting, take three slow breaths through your nose into your belly. Notice what shifts when you do this consistently for seven days.

This Month: Identify your primary survival strategy. Are you seeking approval, avoiding disapproval, seeking control, or avoiding being controlled? Understanding your pattern is the first step to interrupting it.

This Quarter: Establish a daily reflection practice of at least five minutes. Whether meditation, breathwork, or simply sitting in silence, commit to this as non-negotiable. Your strategic clarity depends on it.

EPISODE RESOURCES

Key Flow App - Available on Apple App Store and Google Play Store, seven day free trial

KeyBiz Software - Custom ERP CRM solutions at kibizsystems.com

Joe Dispenza meditations - Referenced as an effective meditation approach

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 55 minutes

Best For: Trapped entrepreneurs who know AI is important but feel overwhelmed by where to start, and who desperately want to stop being the bottleneck in their own business

Key Outcome: A clear understanding of how to use AI and automation to handle hundreds of leads without sacrificing your time, your health, or your relationships

He was closing deals worth £7,000 a month. His salary was £35,000 a year.

THE BOTTOM LINE

You built something real. Fifteen years of grinding, sacrificing weekends, missing dinners, telling yourself it would all be worth it eventually. Now you are successful on paper. The thing is, you cannot remember the last time you took a proper holiday without checking emails. Your health is slipping. Your relationships feel the strain. You have heard about AI, about automation, about systems that run without you. It sounds like more complexity, not less.

Michael Elliott was exactly where you are. Overworked. Underpaid relative to the value he created. Watching someone else profit from his expertise. In January 2021, he walked away with £3,000 in his account and a four month old baby at home. Two years later, he had a million pounds liquid. Today, he runs multiple businesses, including an AI agency and a caravan retail operation that processes 600 to 800 leads monthly with minimal human involvement. He has just returned from three weeks in Spain with his family. Not checking emails constantly. Actually present. This episode reveals the exact path from trapped to free, and why most business owners get AI implementation completely wrong.

WHY THIS EPISODE MATTERS TO YOU

You will discover why implementing AI into a broken business only amplifies your problems, and what to fix first before automation makes sense

You will learn the exact strategy Michael used to generate £15,000 to £25,000 monthly from Facebook groups alone, with zero advertising budget

You will understand why your competitor who embraces AI will outpace you 100x, and how to become the one doing the outpacing instead

You will hear the uncomfortable truth about what happens to businesses that ignore AI over the next two years, and exactly how to avoid that fate

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Your standard operating procedures must exist before AI can help you. Michael is direct about this. When clients ask him to automate something and he asks for their SOP, they often admit they do not have one. His response is simple. He cannot automate it then. The trapped entrepreneur who tries to use AI to fix a broken process will only amplify every problem. Document your processes first. Then automation becomes transformation rather than chaos.

Speed to lead changes everything when you stop being the bottleneck. Michael's caravan business handles 600 to 800 leads monthly. One human picks up the phone when contracts are ready to sign. That is it. The rest is AI. Three million pounds a year in revenue. This is not about replacing humans. It is about freeing humans to do what only humans can do, while AI handles the repetitive work that drains your energy and steals your time.

The shiny object syndrome will destroy your progress. When you find a vein with gold flowing through it, you smash it until there is no more gold. You do not chase the new flashy thing. Michael nearly made this critical error. The discipline to suffocate your desire for novelty becomes a superpower later. Your first successful business funds everything that comes after. Protect it.

Your circle determines your ceiling. The people around you either drain you or fuel you. Michael audits who has access to him regularly. Some people you care about have a ceiling on their dreams and mindset. Staying close to them limits your capacity to fit their room. This is not a slight on them. It is protection for your potential. Surround yourself with people who do not take no for an answer.

The Four Agreements will change how you handle criticism and setback. Michael credits this book with changing his entire perspective. When someone says your idea will not work, that is their poison, not yours. You do not have to accept it. Every trapped entrepreneur needs this mental framework to survive the inevitable doubters and difficult days.

GOLDEN QUOTES WORTH REMEMBERING

"If your business fails without AI or isn't scalable without AI, then implementing AI into it when it's already broken is only going to amplify all of your problems." - Michael Elliott

"When you find a vein that has gold flowing through it, you smash it until there's no more gold in it. You do not look at the new fancy flashy thing and divert your attention." - Michael Elliott

"I don't care what industry you're in. You could be the largest business in your industry right now. And if your policy was to adopt zero AI, your business would not exist in two years time." - Michael Elliott

"There's about a year to two years of complete and utter grit, determination, sleepless nights. And once you break through the barrier, the weight lifts. And then a new weight comes because of scaling." - Michael Elliott

"It's your poison, not mine, and you ain't bringing it into me." - Michael Elliott on handling criticism

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Michael's journey from employed to entrepreneur

04:30 - The wake up call: Why trading time for someone else's profit had to stop

12:15 - Zero budget lead generation: How to build a client base from Facebook groups alone

18:40 - The diversification timeline: When to expand and when to stay focused

25:20 - AI automation in action: 600 leads monthly with one human touchpoint

32:45 - The SOP requirement: Why you cannot automate what you have not documented

38:30 - Speed to lead transformation: From half a day to 15 minutes per podcast episode

44:15 - Mental health and entrepreneurship: The loneliness nobody talks about

50:00 - The Four Agreements: The mindset shift that changed everything

54:30 - Conclusion: Your permission to believe you can do this

GUEST SPOTLIGHT

Name: Michael Elliott

Bio: Michael Elliott is an AI automation specialist and founder of multiple successful businesses, including a PPC agency, an AI implementation agency, and Elliot Leisure Group. Starting with just £3,000 and a newborn at home, he built a million pound portfolio in two years. He now helps trapped business owners implement AI systems that handle hundreds of leads while they focus on what matters most.

Connect with Michael:

LinkedIn: https://www.linkedin.com/in/michaelelliottai/

YouTube: https://www.youtube.com/@michaelelliottai

Instagram: instagram.com/michaelelliott.ai

Facebook: facebook.com/michaelelliottai

YOUR NEXT ACTIONS

This Week: Document one core process in your business completely, from trigger to completion. This becomes your first automation candidate.

This Month: Audit your circle. Identify who drains your energy and who fuels it. Reduce access for the drainers, increase time with those who push you forward.

This Quarter: Identify your speed to lead bottleneck. Where do leads wait for you personally? Build the system that handles initial contact without your involvement.

EPISODE RESOURCES

Book: The Four Agreements by Don Miguel Ruiz

Platform: N8N (automation workflow tool)

Platform: Descript (podcast and video editing)

YouTube Channel: Michael Elliott AI (free AI implementation tutorials and live builds)

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 28 minutes

Best For: Business owners who feel trapped by endless to-do lists, struggling to find time for health, family, or themselves

Key Outcome: You will discover a proven system for achieving your biggest goals through small, manageable steps while prioritizing your wellness and finally understanding how to use AI as a time-saving tool rather than another source of overwhelm

THE BOTTOM LINE

If you have built a successful business but feel like you are drowning in it, this episode is your wake-up call. Dr. Christiane Schroeter understands what it feels like to be stuck, overwhelmed, and wondering how to do it all. She shares her Petite Practice method, a system that breaks down massive goals into bite-size actions that create unstoppable momentum. More importantly, she makes the case for why you cannot afford to keep going alone. Her number one piece of advice after years of building her own business, teaching entrepreneurship, and coaching clients is simple: hire a coach. Stop wasting time on free PDFs and YouTube videos. Get someone in your corner who will hold you accountable, see your blind spots, and help your business take off like a rocket while you actually get your life back.

WHY THIS EPISODE MATTERS TO YOU

You will learn how to stop feeling overwhelmed and start making real progress using small, strategic daily actions

You will understand exactly why your product or service might not be connecting with customers and how to fix it without starting over

You will get a practical framework for viewing AI as a time-saving tool rather than another complicated system to master

You will hear the honest truth about what is keeping you stuck and why delaying the decision to get help is costing you your health, relationships, and freedom

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Your problem is your product: The struggles you have overcome in your own life are the foundation of a business that helps others. Package your transformation and you have something the market needs.

Your customer is already telling you what they want: Stop guessing. Listen to the exact words your clients use to describe their problems, then use those same words in your marketing. If there is a mismatch, go back to the drawing board.

AI is a treadmill, not magic: You need to actually use it properly and consistently to see results. Apply the keep, toss, rewrite method to every AI output and you will get dramatically better results over time.

Wellness must come first: You cannot pour from an empty cup. Before you tackle business strategy, ask yourself what you have done for your health today. The most successful entrepreneurs prioritize slow mornings, movement, and intentional self-care.

Hire a coach now, not later: Free resources will not transform your business. A coach who knows your situation, holds you accountable, and sees what you cannot will accelerate your results faster than anything else.

GOLDEN QUOTES WORTH REMEMBERING

"Entrepreneurship is really helping others. And then when you help them, it will help you." - Dr. Christiane Schroeter

"If you take small steps, it will ultimately lead to momentum and the momentum will lead you to master your goals." - Dr. Christiane Schroeter

"It's not really coming down to the fact who has the best tools, but who uses them in the best way." - Dr. Christiane Schroeter

"A coach will be your best cheerleader. I wish I would have had a coach much earlier on." - Dr. Christiane Schroeter

"AI is not going to take your job away. Somebody that understands it properly is going to take your job away." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Dr. Christiane Schroeter, TEDx speaker and business coach

02:15 - The TEDx Journey: From stage to upcoming book on her runway to the red dot

04:30 - How to Become an Entrepreneur: Finding opportunity in your own struggles

07:45 - The Petite Practice Method: Small steps that create unstoppable momentum

10:20 - From Germany to California: The journey through wellness, economics, and coaching

13:40 - Why Wellness Must Come Before Business: The non-negotiable foundation for success

16:15 - Understanding Your Ideal Customer: You are your own best ICP

18:50 - The Power of Listening: How to describe your offer in your customer's words

21:30 - AI as a Tool, Not a Threat: The treadmill analogy and keep, toss, rewrite method

24:45 - Morning Routines for Success: Slow mornings, celery juice, and grounding practices

27:00 - The Number One Lesson: Why hiring a coach is the fastest path to freedom

GUEST SPOTLIGHT

Name: Dr. Christiane Schroeter

Bio: Dr. Christiane Schroeter is a TEDx speaker, bestselling author, business and wellness coach, and professor who teaches innovation, entrepreneurship, and marketing. With a PhD in applied economics and a background as a registered dietitian, she brings a unique blend of analytical thinking and wellness expertise to help entrepreneurs master their goals through her signature Petite Practice method. She is the host of the Happy Healthy Hustle podcast and author of multiple books including How to Master Your Goals and Discover Your Superpower.

Connect with Christiane:

Website: https://doctorchristiane.com/

LinkedIn: https://www.linkedin.com/in/christianeschroeter/

YOUR NEXT ACTIONS

This Week: Take the Discover Your Superpower quiz on Dr. Christiane's website and identify one goal you have been putting off. Break it into the smallest possible first step and complete it today.

This Month: Audit your marketing language. Record a conversation with a current client about why they chose you and compare their words to your website copy. Fix any mismatches.

This Quarter: Hire a business coach. Stop collecting free resources and commit to working with someone who will hold you accountable and help you see the blind spots that are keeping you trapped.

EPISODE RESOURCES

Book: How to Master Your Goals by Dr. Christiane Schroeter

Book: Discover Your Superpower by Dr. Christiane Schroeter

Planner: Petite Practice Planner

Upcoming Book: Runway to the Red Dot (sign up at her website for early access and TEDx video)

Podcast: Happy Healthy Hustle with Dr. Christiane Schroeter

Quiz: Discover Your Superpower Quiz at doctorchristiane.com

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 52 minutes

Best For: Business owners who are working 10+ hour days, skeptical about AI, and desperate to step away without everything falling apart

Key Outcome: Listeners will understand exactly where to start with AI automation to reclaim their time, plus gain the mental framework to stop being the bottleneck in their business

THE BOTTOM LINE

If you have been telling yourself that AI is too complex, that it does not apply to your business, or that you simply do not have time to figure it out, this episode will change your mind. Michael Elliott went from six months of crippling depression where he could not leave his house, to building a PPC agency that generated 100k in its first four months, then scaling into caravan parks, AI automation services, and micro-SaaS companies. His message is brutally honest: if you do not embrace AI, you are going to lose your business. But here is the good news. Michael breaks down exactly how business owners can start implementing AI in their sales processes TODAY to do what a team of 20 sales reps can do with four people. This is not about adding complexity. It is about finally getting your time back.

WHY THIS EPISODE MATTERS TO YOU

You will discover how AI sales automation can handle inquiry qualification automatically, freeing your team to focus on the 20 percent of leads that actually matter instead of drowning in admin

Michael shares how one client reduced their support workload by 56 percent in just six weeks, meaning their team now has capacity for growth instead of firefighting

You will learn the three-step framework for AI adoption that takes you from complete novice to outperforming 80 percent of business owners, without becoming a tech expert

If you keep putting this off, your competitors who embrace AI will operate with a fraction of your overhead while delivering faster response times to customers

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Speed to lead is everything. When an inquiry comes in, AI can respond within 10 seconds via text message, qualify the lead, and route them appropriately. This alone can transform your conversion rates and eliminate the bottleneck of waiting for staff to manually follow up.

You are sitting on a goldmine. Michael points out that businesses have millions of pounds worth of opportunity in their existing databases that they never touch. AI can automate reactivation campaigns to warm leads you have already paid to acquire.

Start with sales, not complexity. The biggest impact Michael sees for businesses is implementing AI in their sales processes first. This creates immediate ROI and builds confidence before tackling other areas.

Protect your energy windows ruthlessly. Michael is an absolute demon between 8am and 3pm, but trying to push through after that yields only 20 percent of normal productivity. Know your peak hours and guard them.

Fifteen hours will change your life. Michael recommends spending 5 hours watching YouTube tutorials, 5 hours experimenting with ChatGPT, and 5 hours exploring make.com or n8n. This minimal investment puts you ahead of 80 percent of business owners.

GOLDEN QUOTES WORTH REMEMBERING

"If you don't embrace it, you're going to lose your business. That's a fact." - Michael Elliott on AI adoption

"I could do what a team of 20 sales reps can do with four people." - Michael Elliott on AI sales automation

"The basketball finally hit the floor. I was in freefall for six months, and then one day I felt one percent lighter. That's all it took to start climbing back." - Michael Elliott on depression and recovery

"Every day when I put my head on the pillow, I know that I gave 100 percent to that day. I'm not looking at somebody else. I focus like a horse with blinkers on my own race." - Michael Elliott on entrepreneurial focus

"If you're in a position where data entry is a big part of what you do, your job's not safe. Seriously." - Michael Elliott on AI disruption

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Michael Elliott, serial entrepreneur who transformed tragedy into business success

04:30 - The Year Everything Changed: How near-death experiences shaped an entrepreneurial mindset

12:15 - Rock Bottom Depression: The six months that became the best thing that ever happened

18:40 - The Pivot Point: How COVID revealed the path to business freedom

24:20 - Building the PPC Agency: From 3,000 pounds to 100k in four months

30:45 - The AI Automation Revolution: Why business owners must embrace it now or lose everything

36:30 - Speed to Lead: How AI sales automation transforms conversion rates overnight

42:15 - Real Results: A SaaS company went from 22 percent to 78 percent first-response close rate

47:00 - The 15-Hour Challenge: Your minimal investment to get ahead of 80 percent of business owners

50:30 - Conclusion: Where to start and how to connect with Michael

GUEST SPOTLIGHT

Name: Michael Elliott

Bio: Michael Elliott is a serial entrepreneur and AI automation specialist who built his PPC agency from zero to six figures in four months. After spending six years as SEM Director at a major UK agency, he now helps businesses implement AI systems that dramatically reduce overhead while improving customer response times. His portfolio includes a 7-million-pound turnover caravan trade business, multiple micro-SaaS companies, and clients including Vitabiotics, Perfect Draft, and DirecTV.

Connect with Michael:

LinkedIn: https://www.linkedin.com/in/michaelelliottai/

YouTube: https://www.youtube.com/@michaelelliottai

Instagram: instagram.com/michaelelliott.ai

Facebook: facebook.com/michaelelliottai

YOUR NEXT ACTIONS

This Week: Download ChatGPT or Google AI Studio and spend 30 minutes each day asking it questions about your business challenges. When you get the perfect answer, ask it to write you the system prompt that would have given you that answer the first time.

This Month: Map out your sales inquiry process from first contact to close. Identify every manual touchpoint where someone has to respond, qualify, or route a lead. This is your automation goldmine.

This Quarter: Implement one AI automation in your sales process. Start with automated text message responses to new inquiries that qualify leads before your team even picks up the phone.

EPISODE RESOURCES

Tools mentioned:

- ChatGPT by OpenAI

- Google AI Studio

- Perplexity Comet (AI-powered search browser)

- Make.com (no-code automation platform)

- n8n (no-code automation platform)

- Closedbot (AI conversation flows)

- Botpress (AI conversation platform)

- Go High Level (CRM and automation)

- HubSpot (CRM)

- Freshdesk (customer support ticketing)

- Gamma (AI presentation builder)

- OpenAI Agent Builder

- Google Opal and Project Mariner (emerging AI tools)

YouTube Channel: Michael Elliott AI - live builds of automation flows and AI implementation tutorials

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who have sacrificed their health and personal time for their business

Key Outcome: Listeners will discover how to build a business around their passion while prioritising their wellbeing, and how AI can help even the most technology-hesitant business owner get unstuck

She was on twelve medications and bound to a wheelchair. Then she picked up a paintbrush during lockdown and everything changed.

THE BOTTOM LINE

You know that feeling. You built something from nothing, and now you cannot remember the last time you had energy left at the end of the day. Your body is sending signals you keep ignoring. Your relationships are suffering because there is always something more urgent. Sarah Rose knows this feeling intimately, having battled five autoimmune diseases, fibromyalgia, and years of being told she would never improve. The thing is, she found her way out. Not through working harder, through working differently. Through art, through community, through breath work, and through using AI as a tool to finally get the thoughts out of her dyslexic brain and onto paper. Now she and Wendy are opening The Craftery, a creative space in Beccles that does more than sell art. It gives people permission to be present, to heal, and to rediscover themselves. This episode reveals what happens when you stop sacrificing yourself for your business and start building a business that actually serves your life.

WHY THIS EPISODE MATTERS TO YOU

When you prioritise your morning routine, you gain the mental clarity to make decisions that free you from daily firefighting, rather than creating more of it.

The creative practices Sarah shares solve the overwhelm problem by giving your brain a space to rest, which means you stop carrying yesterday's stress into today's decisions.

Learning how AI can organise your scattered thoughts means you stop being the bottleneck for every communication, every social post, every piece of content your business needs.

If you keep ignoring your health and personal time, you will join the 70 percent of small business owners near burnout, and your business will collapse with you.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

When you spend one hour on yourself each morning before touching your business, you operate with 20 percent more energy and mental clarity. Sarah went from being bedbound to becoming a Wim Hof instructor because she stopped putting herself last. Your business cannot outperform your body.

AI is not about replacing your thinking. It is about extending it. Sarah has severe dyslexia and always believed she was not smart enough to write proper business communications. Now she talks to ChatGPT, gets her thoughts organised, and communicates more effectively than ever. The fear of AI being complex is exactly backwards. It simplifies everything.

Art and creative practice are not hobbies. They are business tools. When Sarah sat painting during lockdown, she stopped thinking about pain, bills, and arguments. She was fully present. This is the same focused state that allows breakthrough thinking in business. You need practices that empty your mind so there is room for the next idea.

Your business is a baby that needs to grow into an adult. Most entrepreneurs get stuck in the teenage years because they cannot let go. Sarah and Wendy are building The Craftery with the explicit goal that it can run without them constantly present. That is the only path to the freedom you originally wanted.

Tracking your wellness commitments is as important as tracking your revenue. Roy introduced the concept of aiming for four or five days a week of self-care, not seven. This removes the guilt of imperfection while building the consistency that transforms your health and energy.

GOLDEN QUOTES WORTH REMEMBERING

"I literally sat in that little art room thinking, I have not thought about pain. I have not taken any painkillers. I have not thought about anything else apart from what I was doing in that moment." - Sarah Rose

"I do not think I would have had the confidence to do this had I not been taught AI. There is no way." - Sarah Rose

"If you are able to give yourself that extra 20 percent every day by doing your morning routine, firstly longevity wise you are going to get better and better. You are going to lose the weight, increase your body's ability to heal itself." - Roy Castleman

"Life is too short. If you want to do it and you have always wanted to do it, just go and do it." - Wendy

"You do not want to build a business that is totally reliant on you." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Sarah's journey from wheelchair-bound to Wim Hof instructor

03:30 - The health transformation: How Sarah reduced from 12 medications to nearly none

08:45 - Wendy's story: When your body forces you to follow your passion

12:20 - Living with EDS: What chronic illness actually means day to day

17:00 - The lockdown breakthrough: How painting became therapy

22:15 - Creative Cuppers: Building community through art

26:40 - AI for the technology hesitant: How ChatGPT changed everything for a dyslexic entrepreneur

32:00 - Communication skills: What training AI teaches you about talking to humans

36:30 - The morning routine commitment: Why one hour changes everything

40:15 - The Craftery vision: Creating a home for artists and healing

44:00 - Just do it: Taking action when fear says wait

GUEST SPOTLIGHT

Name: Sarah Rose

Bio: Sarah is a Wim Hof Method instructor, artist, and founder of Creative Cuppers. After battling five autoimmune diseases and being wheelchair-bound, she transformed her health through breath work, cold exposure, and creative practice. She now helps others find their own path to wellness through art and community.

Connect with Sarah:

Website: https://www.facebook.com/profile.php?id=61584047698274

LinkedIn: https://www.linkedin.com/in/sarah-rose-randlesome-522159272/

Facebook: https://www.facebook.com/sarahroserandlesome

YOUR NEXT ACTIONS

This Week: Block one hour every morning before you touch your business. Use 20 minutes for breath work, 20 for movement, 20 for something creative. Track it in a simple app or notebook. Notice how your decision-making changes by Friday.

This Month: Choose one AI tool like ChatGPT and have three conversations where you brain dump everything in your head about a problem. Let it organise your thoughts. See if your communication improves across all areas of your business.

This Quarter: Design your business with the explicit goal that it runs without your constant presence. Identify the three things only you can do, and start documenting or delegating everything else.

EPISODE RESOURCES

The Craftery Beccles - Facebook page for Sarah and Wendy's new creative space

Creative Cuppers - Sarah's art and wellness workshops

Email: [email protected]

Joe Dispenza meditations - mentioned as part of their morning routine

Wim Hof Method - breath work and cold exposure practice

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 38 minutes

Best For: Business owners who have run themselves into the ground trying to serve everyone else first

Key Outcome: A practical framework for building a sustainable morning routine that protects your energy, plus permission to stop overcomplicating your marketing and just start

THE BOTTOM LINE

If you have been telling yourself for years that you will get healthy, spend time with family, and take that holiday once things calm down, this episode is your wake-up call. Angiras Auro learned the hard way that pushing through stress and ignoring your body leads to complete collapse. After 18 months of redundancy stress that left her with weeks-long migraines and barely able to function, she discovered that the business could only restart once she prioritized herself first. Her journey from burnout to building a thriving kinesiology practice and training program proves that self-care is not selfish. It is the foundation everything else depends on. She rebuilt from nothing by getting her energy right first, and clients started appearing without her even advertising.

WHY THIS EPISODE MATTERS TO YOU

You will learn why putting yourself last is actually destroying your ability to serve clients, family, and your team effectively

You will discover a practical morning routine combining meditation, breathwork, and journaling that transforms your daily energy and focus

You will get permission to stop overcomplicating your marketing strategy and just start with two or three simple posts per week

You will understand the true cost of ignoring stress signals, including how burnout can wipe out your client base and leave you rebuilding from scratch

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The Self-Care Foundation: Angiras learned that she could not take care of others until she took care of herself first. When she was annihilated by burnout, she had to restart from base with deep meditation, calm living, and clean eating before she could rebuild her practice.

The 100 Energy Model: We start each day with 100 units of energy. When we spend 30 percent worrying about yesterday and 30 percent anxious about tomorrow, we have almost nothing left for today. Morning routines help you reclaim that energy for the present moment.

The Simplicity Principle for Marketing: Stop trying to create a month-long content calendar with blogs, videos, emails, and social campaigns. Pick two or three posts per week with clear themes and just start. Consistency beats complexity every time.

The Pacing Truth: Being superwoman leads to burnout. Even when you have big visions for retreats, workshops, and expanded offerings, you have to walk before you can run. Sustainable growth means pacing yourself.

The Momentum Starter: Like stepping into an ice bath, the key is to turn off your overthinking mind and just step. Once you start, momentum builds, and you realize you can actually do this.

GOLDEN QUOTES WORTH REMEMBERING

"I had to restart from there, take myself back to base, start doing a lot of deep meditation, being very calm and clean in my food. And it was about self care before I could actually take care of other people." - Angiras Auro

"We start the day with 100 energy. We think about yesterday and give 30 percent away. We think about tomorrow and give 30 percent away. When you stop and just be focused, be present, all those emotional things go away." - Roy Castleman

"For me, that was overwhelming. I needed something really simple. Just keep it simple, keep it like that. And suddenly the words started to flow." - Angiras Auro

"Necessity is the mother of invention. It kickstarts the creativity, it kickstarts the ideas. It gets through that writer's block." - Angiras Auro

"Being superwoman actually is a burnout. Just trying to pace yourself, just trying to make sure you're doing what matters." - Angiras Auro

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Angiras and discover what kinesiology actually is

03:45 - Utopian Beginnings: Growing up in an intentional community in India and what that taught her about consciousness

08:20 - The Education Journey: How she taught herself O levels and A levels and manifested her way into UK university

13:30 - Discovering Kinesiology: The moment she walked home on air after a healing session and knew this was her path

18:15 - The Burnout Crash: How 18 months of redundancy stress led to weeks-long migraines and losing all her clients

22:40 - The Restart: Why self-care had to come first before she could rebuild her practice

26:30 - The Morning Routine: Her practical combination of Joe Dispenza meditation, Wim Hof breathing, and journaling

30:45 - Simple Marketing That Works: Why two or three focused posts per week beats complicated content calendars

35:20 - The Future Vision: Training courses, packages, and pacing yourself to avoid burnout

37:30 - Conclusion: Where to connect and next steps for listeners

GUEST SPOTLIGHT

Name: Angiras Auro

Bio: Angiras is a kinesiologist and holistic health practitioner with nearly 20 years of experience helping clients address emotional, nutritional, structural, and energetic imbalances. Raised in Auroville, an intentional community in India dedicated to human unity and consciousness transformation, she brings a unique perspective on inner work and sustainable healing. She now trains others in kinesiology through foundation and diploma level courses.

Connect with Angiras:

Website: integral-health.co.uk

LinkedIn: https://www.linkedin.com/in/angirasauro/

Facebook: https://www.facebook.com/angiras.auro

YOUR NEXT ACTIONS

This Week: Create a simple morning routine with just one element. Choose either 10 minutes of meditation, breathwork, or journaling. Do not try to do everything at once.

This Month: Identify the three simple themes you could post about on social media. Stop planning the perfect content calendar and just start posting two or three times per week.

This Quarter: Audit where you are sacrificing your health and energy for the business. Block out non-negotiable self-care time before it catches up with you like it did with Angiras.

EPISODE RESOURCES

Joe Dispenza meditations mentioned for morning routine

Wim Hof breathing technique referenced as part of energy practice

William White Cloud work on intuition and manifestation journaling

Kinesiology Association training course curriculum

ChatGPT for kickstarting content ideas and overcoming writer's block

---

READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

---

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 42 minutes

Best For: Business owners who feel like a slave to the company they built and want to create systems that work without constant involvement

Key Outcome: Understand how to identify your zone of genius, leverage AI as an accelerator rather than a complication, and design business models that scale your expertise without draining your energy

THE BOTTOM LINE

What if the reason you feel exhausted and trapped has nothing to do with working harder, and everything to do with working against your own wiring? Nathalie Doremieux spent years feeling like she did not belong in entrepreneurship, scoring just 2 out of 10 on an entrepreneurial assessment while surrounded by natural-born business builders. Yet she and her husband have run a successful business for 20 years from home, raised three children, and now help others create membership-based businesses that scale without constant owner involvement. The breakthrough came when she stopped trying to be something she was not and instead designed her role around her strengths. If you are working 60-hour weeks convinced that no one can do it as well as you, this episode reveals why knowing yourself might be the most profitable business decision you ever make.

WHY THIS EPISODE MATTERS TO YOU

Learn how the visionary and integrator partnership works so you can stop trying to be everything and start focusing only on what you do best

Discover why your membership or online offer might be designed wrong if it feels like too much work, and how to fix it so it scales without draining you

Understand how AI can be an accelerator and amplifier rather than another complex system to manage, with practical examples you can implement immediately

Recognize the real cost of continuing to operate in your weakness zones, including the health, relationships, and time you sacrifice daily

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Know Your Wiring Before Scaling: Understanding whether you are a visionary or an integrator changes everything about how you should structure your role in the business. Operating outside your zone of genius drains energy you need for growth.

Design Memberships for Results, Not Content: Nobody wants to watch more videos. They want results. If your membership or course focuses on giving people more content instead of faster outcomes, you are creating work for yourself and frustration for your members.

AI is an Amplifier, Not a Replacement: Feed AI good inputs and it amplifies your expertise. Feed it nothing and you get flat, generic output. The tool accelerates what you already have rather than creating value from thin air.

Problem-Solution Thinking Prevents Shiny Object Syndrome: Before adopting any new tool or strategy, ask yourself what problem it solves. Many AI tools will not exist in two years. Focus on solutions to actual problems in your business.

Seasons of Life Allow Strategic Intensity: Finding balance does not mean equal time on everything always. It means intentionally choosing what matters most in each season and giving yourself permission to focus there.

GOLDEN QUOTES WORTH REMEMBERING

"We built our business to help people and have freedom, but now feel like a slave to it." - Nathalie Doremieux on the trap many business owners find themselves in

"I'm not broken. It just means that now we know. So you need to find support for these things." - Nathalie Doremieux on discovering her entrepreneurial wiring

"AI is not just ChatGPT to write flat, boring copy. We use AI to customize, to amplify messages. It's an amplifier, it's a multiplier, it's an accelerator. You need something good to amplify it." - Nathalie Doremieux

"We're not lazy. I don't believe that most people are lazy. They are just doing something that's really not what they want to do. Because when you really want to do it, then you find a way." - Nathalie Doremieux

"If you think it's too hard work or it takes too much of your time, you designed it wrong for what you want." - Nathalie Doremieux on membership models

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Nathalie, membership strategist and AI integrator running a 20-year business with her husband

03:45 - The Silicon Valley Exit: Why leaving high-paying jobs to move back to France made sense for family freedom

08:20 - The Membership Lab Approach: How to create online experiences that get members actual results, not just more content

14:30 - AI Integration for Memberships: Practical ways to use AI tools inside portals to speed up member results

19:15 - Getting Fired by Your Spouse: The painful lesson of operating as an employee instead of a partner

25:40 - Visionary vs Integrator: Understanding your wiring and why a 2 out of 10 entrepreneurial score is not a death sentence

31:00 - 75 Hard at 54: How physical challenges create courage for business transformation

36:20 - Podcast Lead Flow: Turning podcast listeners into qualified leads through AI-customized content

40:45 - Conclusion: The most important business decision is knowing yourself

GUEST SPOTLIGHT

Name: Nathalie Doremieux

Bio: Nathalie is a membership strategist, AI integrator, and co-founder of the Membership Lab and Podcast Lead Flow. After spending a decade as a software engineer in Silicon Valley biotech, she and her husband moved back to France in 2005 to build a business that allowed them to be present for their three children while scaling their expertise through online programs and AI-powered tools.

Connect with Nathalie:

Website: https://themembershiplab.com/

LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/

YOUR NEXT ACTIONS

This Week: Take an honest assessment of which tasks in your business energize you versus drain you. Write two lists and notice the pattern.

This Month: Identify one recurring problem in your business that could be solved with a systemized solution, whether that is a membership offering, an AI tool, or a delegated process.

This Quarter: Have a real conversation with your business partner, spouse, or key team member about your respective strengths. Map out who should own what based on wiring, not just availability.

EPISODE RESOURCES

Fabienne Frederickson - Business coach mentioned by Nathalie who helped her understand she was not broken

75 Hard Challenge - The 75-day discipline program Nathalie used to build consistency and prepare for business transformation

Podcast Lead Flow - AI-powered tool for turning podcast listeners into qualified leads (https://themembershiplab.com/)

Diary of a CEO with Steven Bartlett - Podcast referenced regarding AI industry insights

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

===SHOWNOTES METADATA===

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SEO_TITLE: Nathalie Doremieux on Building Business Freedom Through Memberships and AI Integration

SHORT_SUMMARY: Discover how a software engineer turned entrepreneur built a business on her own terms while raising three kids, and learn practical strategies for using AI and memberships to scale without working harder.

SEO_KEYWORDS: business freedom, membership sites, AI integration for business, work life balance entrepreneur, scale without burnout, Nathalie Doremieux, Membership Lab, Podcast Lead Flow, delegation strategies, visionary integrator partnership

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DURATION_MINUTES: 42

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EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Business owners drowning in marketing tasks who cannot justify full-time executive hires but desperately need strategic direction

Key Outcome: Understand how fractional leadership models give you a complete marketing infrastructure tailored to your constraints so you can stop being the bottleneck

THE BOTTOM LINE

If you have been trying to handle marketing yourself while running everything else in your business, you already know the result: scattered efforts, inconsistent results, and more hours stolen from your family and health. Charleh Knighton built an award-winning fractional agency specifically for business owners turning over one to five million who want to reach ten million without adding complexity. Her model pairs you with a fractional Chief Marketing Officer backed by specialist freelancers and AI-powered systems, giving you an entire marketing department that scales with you on 90-day cycles. This is not about adding another vendor to manage. This is about plugging in a team that runs without you micromanaging every detail.

WHY THIS EPISODE MATTERS TO YOU

You will discover how to access senior marketing leadership at a fraction of the cost of a full-time hire, freeing capital and mental bandwidth

Learn the exact framework Charleh uses to help businesses grow from two to thirty people in under twelve months without the founder working harder

Understand how to structure your calendar around energy so you stop ending every day wondering what you actually accomplished

Hear the real cost of staying skeptical about new approaches while your competitors adopt them and pull ahead

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Calendar structure determines success: Block your highest-energy morning hours for strategic thinking and stack client calls when you naturally need less mental horsepower

The fractional model eliminates the hiring trap: Get a CMO, revenue officer, and specialist team without payroll burden or management overhead

New revenue fixes almost everything: As long as cash keeps flowing in, you buy yourself time to solve every other problem in the business

Direction beats perfection: You do not need a massive business plan. A general goal gives you a filter for the hundred micro-decisions you face daily

Learn something hard outside business first: Mastering a difficult skill like a language, instrument, or sport builds the resilience muscle before the stakes get high

GOLDEN QUOTES WORTH REMEMBERING

"As long as you have got new revenue coming in, you can fix anything." - Charleh Knighton

"The only hard part about business is the emotions that you carry as you go through the journey." - Charleh Knighton

"We have to make these micro little decisions every day. Where is your goal post on what you benchmark your decisions on?" - Charleh Knighton

"Go and learn something hard first. What that teaches you is the gratification of learning a little victory as you go on a singular goal." - Charleh Knighton

"If you can not do that, you will not be resilient enough and the potential of losing your income, your house, your lifestyle, those risks are far higher than learning an advanced skill." - Charleh Knighton

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Charleh Knighton and the fractional agency model that gives you a full team without full-time overhead

03:45 - From Elite Athlete to Entrepreneur: How chronic health challenges forced a different path and sparked the first business at nineteen

08:20 - The Brownie Business and Brexit Pivot: Lessons from closing a business overnight and redirecting energy fast

14:30 - Why Entrepreneurs See Opportunities Not Problems: The mindset shift that separates those who quit from those who rebuild

18:15 - Calendar Architecture for Energy Management: How to structure your week around time zones, focus blocks, and mandatory rest

25:40 - AI as Amplifier Not Replacement: The sheer volume and quality of work possible now versus ten years ago

32:10 - The Gray Zone of Technology Shifts: Pros, cons, and the character development question for future generations

38:00 - Two Rules for Growing Any Business: Revenue solves problems and direction beats a perfect plan

42:30 - The One Thing for New Entrepreneurs: Why learning something hard before starting protects you from collapse

44:45 - Conclusion: Where to connect with Charleh and take your next step toward freedom

GUEST SPOTLIGHT

Name: Charleh Knighton

Bio: Charleh Knighton is an award-winning entrepreneur, fractional CMO, and strategic growth partner specializing in B2B businesses. She helps founders scale from two to thirty people in under twelve months while boosting revenue per client and building genuine confidence in their marketing direction. Her fractional agency model combines executive leadership with specialist freelancers and AI-powered systems.

Connect with Charleh:

Website: kub-digital.io

LinkedIn: https://www.linkedin.com/in/charlehdickinson/

Instagram: https://www.instagram.com/charlsknighton/

YOUR NEXT ACTIONS

This Week: Audit your calendar and identify your highest-energy window. Block two hours there for strategic work only, with no calls or emails allowed.

This Month: List every marketing task you personally handle. Circle the ones that require your specific expertise versus tasks a specialist could own.

This Quarter: Research fractional leadership options in your weakest operational area. Calculate the cost of not having expert direction versus the investment in getting it.

EPISODE RESOURCES

Ikigai Framework: Japanese methodology for finding your purpose through what you love, what the world needs, what you can be paid for, and what you are good at

Hedgehog Model: Modern business framework for finding your sweet spot of passion, skill, and market demand

Charleh with Friends Podcast: Available on YouTube and Spotify

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 35 minutes

Best For: Business owners who feel like they cannot step away without everything falling apart

Key Outcome: Learn how to integrate systems, AI, and human connection so your business operates smoothly while you reclaim time for health, family, and strategic thinking

THE BOTTOM LINE

You built your business to create freedom, but somewhere along the way it became a trap. Scott Abbott has spent 30 years helping business owners escape this exact prison. In this conversation, he reveals how the combination of a solid business operating system, practical AI integration, and deliberate human connection creates companies that thrive without constant owner intervention. The secret is not choosing between efficiency and humanity. It is fusing both. When you systemize the predictable and humanize the exceptional, you free up 80 percent of your time for visionary work, relationships, and actually living your life. This is not theory. This is what Scott has implemented across hundreds of companies, and it is exactly what trapped business owners need to hear right now.

WHY THIS EPISODE MATTERS TO YOU

You will learn how to spend 80 percent of your time on vision and strategy instead of firefighting daily operations

You will understand why AI alone will not save you but AI combined with proper systems and human leadership will transform everything

You will discover why the business owners who invest in their people will crush the competition in 2026 and beyond

If you keep running your business the old way, you will continue sacrificing your health, relationships, and sanity while competitors build self-running machines

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The 10-80-10 framework means 80 percent of your business should be systemized, freeing you to spend most of your time on the first 10 percent which is visionary work and the last 10 percent which is oversight and next steps

Do not confuse efficiency with effectiveness. The goal is not to automate humans out but to give your best people the freedom to be more human while AI handles the grunge work

Start every meeting with a human-centric check-in. This is not wasted time. It builds the trust and connection that prevents conflicts from destroying your team later

Choose one leadership development focus per quarter and make it a public commitment. Accountability transforms intention into action

The companies that will win are not choosing between AI and humans. They are integrating both with proper systems as the foundation

GOLDEN QUOTES WORTH REMEMBERING

"A coach without a coach is a liar." - Scott Abbott

"Systemize the predictable, humanize the exceptional." - Isidor Sharp, quoted by Scott Abbott

"Coaching isn't cuddling, coddling, or cajoling. It's calling you out and calling you up." - Scott Abbott

"The trigger is the teacher. Often we blame the mirror versus the reflection." - Scott Abbott

"Are you going to let it get the best of you, or are you going to do the best to get the best of it?" - Scott Abbott

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meeting the coach who helps trapped business owners escape their own companies

03:15 - Boss Up Moments: Why soft skills delivered through video, AI prompts, and journaling changes everything

08:42 - The Humanization of AI: Technology is great but humans make the difference

14:20 - The Milkshake Metaphor: When was the last time something tasted efficient?

18:35 - The 10-80-10 Framework: How to free 80 percent of your time for strategic work

23:10 - The Employment Shift: Fewer W2s, more specialists, but more humanity overall

28:45 - Coachable Leadership: Why discomfort is not disrespect

32:20 - Kindle Special Offer: Get Boss Up Moments for 99 cents and transform your leadership approach

GUEST SPOTLIGHT

Name: Scott Abbott

Bio: Scott Abbott is the founder, CEO, and managing member of BOS-UP, Straticos, and Phase4 Investments. With over 30 years of experience launching, operating, buying, and selling companies, he is an Ernst and Young Entrepreneur of the Year finalist, Inc. 5000 winner, Fast Company Executive Board Member, and bestselling author of BOS-UP, The Co+Factor, and Level-UP to Professional. Scott serves as an Entrepreneur in Residence at Indiana University Kelley School of Business and is passionate about helping team-centric organizations implement essential concepts, tools, and disciplines for exceptional leadership.

Connect with Scott:

Website: www.scottabbottabc.com

LinkedIn: https://www.linkedin.com/in/scottabbottabc

YouTube: https://youtube.com/@bos-upmoments

Instagram: https://www.instagram.com/scottabbottabc

YOUR NEXT ACTIONS

This Week: Pick one word from the Boss Up Moments table of contents that resonates with your current season. Journal on why it sparked you and what you will do about it.

This Month: Audit how you spend your time. Calculate what percentage goes to visionary work versus daily operations. If it is not close to the 10-80-10 split, identify one system that needs building.

This Quarter: Implement a structured human connection practice in your weekly team meetings. Start with a simple segue question that helps your team know each other beyond their job functions.

EPISODE RESOURCES

Boss Up Moments by Scott Abbott - Available on Amazon, Kindle version 99 cents from December 14-21

Boss Up by Scott Abbott - The foundational business operating system guidebook

BOS-UP YouTube Channel - Video moments for leadership development

ChatGPT or similar AI tool - For working through the journaling prompts in the book

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd