EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who keep throwing money at marketing that does not work, while sacrificing their health and family time

Key Outcome: Understand why traditional marketing fails and discover a human-centred approach that lets you work smarter, not harder

He built three businesses and ran 120 million tests. Then he discovered the one thing everyone gets wrong about connecting with customers.

THE BOTTOM LINE

You have probably felt it. That sinking feeling when another marketing campaign falls flat. Another chunk of your budget vanishes into thin air while you are still answering emails at 5am. Martin Lucas spent a decade obsessing over a single question that affects every trapped entrepreneur: why do 98.81% of ads get completely ignored? Not clicked and abandoned. Completely invisible. The answer has nothing to do with spending more money or working harder. It comes down to something we have all forgotten how to do, which is actually understand other humans. Martin has worked with over 100 global brands, published five books, and built an AI system that consistently outperforms industry benchmarks by 76% or more. The thing is, his real insight is simpler and more powerful. Until you understand how people actually make decisions, until you grasp the emotional intelligence behind every customer relationship, you will keep burning time and money you do not have.

WHY THIS EPISODE MATTERS TO YOU

You will discover why working harder on marketing actually pushes customers away, and what to do instead that takes less of your time

You will learn the connection between your own stress levels and the quality of decisions you make for your business

You will understand why the customer data you are collecting might be telling you lies about what people actually want

You will hear the real cost of ignoring wellness and self-awareness as a business owner, from someone who learned this the hard way

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The 98% Problem: Nearly all marketing gets ignored because businesses treat customers as data points rather than humans with emotions. When you shift to understanding how your audience actually feels about your brand, not just what they buy, you stop wasting money on messages that never land. That means more revenue from less effort.

Relationships Follow Neural Pathways: Your customers form relationships with your brand using the same brain pathways as friendship. Martin explains why treating a loyal customer as "lapsed" just because they have not bought recently can destroy that friendship forever. Stop the desperate discount emails that push your best people away.

Process Automation Before Shiny Objects: The real opportunity in AI is not doing ten times more content. It is automating the processes you hate so you have time to bring more human connection into your business. The entrepreneurs who understand this are the ones who will escape the trap.

Wellness Is Not Optional: When you are anxious, your thinking narrows. Your decisions get worse. Your results suffer. Martin and Roy both share how breath work, meditation, and understanding your own mind creates space for better business outcomes. Twenty minutes in the morning can give you 20% of your energy back.

Listen To Understand, Not To Answer: In a world of polarised opinions and shortened attention spans, the skill of actually hearing what others say has become rare and valuable. This applies to your customers, your team, and your family. The trapped entrepreneur who learns to listen properly stops being the bottleneck.

GOLDEN QUOTES WORTH REMEMBERING

"98.81% of ads get ignored. Not looked at and not clicked. Completely ignored. And that has only shifted 0.04% despite all our technology." - Martin Lucas

"We go into entrepreneurship for freedom and we build ourselves a cage." - Roy Castleman

"Wellness and everything that people fight in a busy world is actually a solution to create a less busy world." - Martin Lucas

"Positive versus negative energy is literally a choice. It is just how we perceive life." - Martin Lucas

"Understand yourself. Understand what self confidence is and research what it is you think you want to do before you start it." - Martin Lucas

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Why understanding humans matters more than any technology

04:30 - The 98% Problem: Why nearly all marketing gets completely ignored

09:15 - Emotional Intelligence: The most undervalued part of business relationships

15:40 - Building AI That Actually Understands: 120 million tests and what they revealed

22:00 - Process Automation: Why you should fix what is broken before scaling it

28:30 - The Entrepreneurial Cage: How freedom seekers trap themselves

35:00 - Wellness and Decision Making: The link between your health and your business results

40:15 - Breath Work and Mental Clarity: Practical techniques you can start today

44:00 - Conclusion: The one thing every entrepreneur should understand before anything else

GUEST SPOTLIGHT

Name: Martin Lucas

Bio: Martin is a three-time entrepreneur and author of five books who has spent over a decade understanding why humans fail to understand each other. His company Gap In The Matrix has completed 120 million tests across 3,000 projects with over 100 global brands, consistently achieving results 76% above industry benchmarks. His background combines mathematical logic with deep expertise in human behaviour and decision-making.

Connect with Martin:

Website: www.gapinthematrix.com

LinkedIn: https://www.linkedin.com/in/martin-lucas-3b8a7931b/

YOUR NEXT ACTIONS

This Week: Audit your last five customer communications. Ask yourself honestly whether they speak to how your customers feel, or just what you want to sell them. One shift in perspective can change your results immediately.

This Month: Identify three processes in your business that you hate doing but keep doing anyway. These are your first automation candidates. Removing them gives you time back for what actually matters.

This Quarter: Commit to a morning wellness routine, even if it is just ten minutes. Track how your decision-making quality and energy levels change. The data will convince you to keep going.

EPISODE RESOURCES

Books mentioned:

Black Box Thinking by Matthew Syed

Becoming Supernatural by Dr Joe Dispenza

Techniques discussed:

Wim Hof breathing method

Box breathing (7 seconds in, hold, 7 seconds out, hold)

Dr. Pepper Rule for decision making (What is the worst that can happen?)

Business frameworks:

EOS (Entrepreneurial Operating System)

90 (Business Operating System)

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let us discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who have worked relentlessly, achieved external success, yet still feel directionless and exhausted

Key Outcome: Discover how to reconnect with your purpose, manage your energy, and build systems that create genuine freedom rather than just more work

She crushed every goal. Then she woke up wondering why none of it felt like enough.

THE BOTTOM LINE

You have done everything society told you to do. You worked harder than anyone else. You built the company from nothing. You sacrificed weekends, holidays, your health. And somewhere along the way, you looked around and realised you have created a prison rather than freedom. Emily McSherry knows this feeling intimately. She was the 4.2 GPA student, the state softball champion, the double business major who did five internships and talked to professionals and still left college feeling completely lost. That same pattern followed her into entrepreneurship, where she discovered that pushing harder was not the answer. The thing is, Emily now runs Advize Hub, a platform helping students make better career decisions by actually hearing from people in the jobs they are considering. She has built something that matters. She has done it while learning to manage her energy, find co-founders who complement her weaknesses, and create systems that do not require her to sacrifice everything. Her journey offers a blueprint for any trapped entrepreneur ready to stop running on empty and start building something sustainable.

WHY THIS EPISODE MATTERS TO YOU

You will learn why working harder keeps making you feel more trapped, and what to do instead to reclaim your time and mental clarity

You will discover how to identify when you are running on old scripts, those anxious thought patterns that keep you stuck in survival mode rather than strategic thinking

You will understand how finding the right partners and systems means you stop being the bottleneck on every single decision in your business

You will recognise the real cost of waiting, because every month you delay building proper foundations is another month of exhaustion and missed moments with family

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The hardest workers often feel the most lost. Emily did everything right, worked obsessively, achieved every milestone, and still felt directionless. Because achievement without alignment is just productive misery. When you reconnect with why you started, your effort finally starts paying dividends in fulfilment, not just revenue.

Solo decision-making is silently destroying you. Emily operated as a solo founder until an advisor insisted she find a co-founder. The thing is, making every single decision alone is not just hard, it is unsustainable. When she partnered with someone who had complementary skills, everything changed. The quality of decisions improved. The burden lifted. Your business needs more than just your brilliance.

Your morning thoughts are running old scripts. Those anxious thoughts that hit you at 5am, the doubts, the worries about things years away, Emily calls them old scripts. They are not you. They are just thought patterns. Daily reflection questions like "Who am I becoming?" and "How do I want to feel today?" help you interrupt the pattern and show up as the leader your business needs.

Presence is the antidote to entrepreneurial burnout. Emily discovered through meditation that she was never present, always thinking about the future, mindlessly making decisions. Practices like breath work and meditation are not luxuries. They are the operating system that allows you to access your best thinking rather than running on fumes.

Test before you leap, but actually leap. Emily spent nearly two years researching her business idea before going full-time. She talked to customers, validated the problem, built a prototype. You do not have to quit tomorrow. That said, you also cannot research forever. Get evidence, then move.

GOLDEN QUOTES WORTH REMEMBERING

"I was doing all the right stuff, killing myself so I could get the best job and have my best life. And then none of it really added up for me." - Emily McSherry

"Being a human, you wake up, even today I didn't feel that great this morning. I didn't have energy. So you need to create it yourself." - Emily McSherry

"I would know people would be like, what is she doing? Why doesn't she just go do this thing? Those people don't understand it. They're thinking about the safety net or stability." - Emily McSherry

"Old scripts are playing. Almost like an anxious thought or a doubt. That's the old script. Get it out." - Emily McSherry

"I don't think there's ever really a great, perfect time to just start the thing. Once you get on the journey, you're like, what could I have done if I just started this a couple years earlier?" - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Emily McSherry and the problem of career clarity

04:30 - The gap between career advice and real-world jobs, why students feel lost

08:45 - Emily's origin story, from rural Texas to UCLA business school

14:20 - The catalyst moment, doing everything right yet feeling completely lost

22:15 - Why working harder is not the answer, lessons from burnout

28:40 - Finding a co-founder, the shift from solo struggle to partnership

33:10 - Managing energy and mindset, daily practices for entrepreneurs

38:25 - Breath work and presence, Roy shares his Wim Hof journey

42:00 - Working on the business vs in the business, practical strategies

44:30 - Final advice for aspiring entrepreneurs, test then leap

GUEST SPOTLIGHT

Name: Emily McSherry

Bio: Emily McSherry is the founder and CEO of Advize Hub, a platform solving the problem of students making life-changing career decisions without ever talking to people in the jobs they are considering. A former competitive athlete, double business major, and UCLA MBA graduate, Emily brings seven years of experience in recruitment and talent development to her mission of democratising career access for students nationwide.

Connect with Emily:

Website: www.advizehub.com

LinkedIn: https://www.linkedin.com/in/msemilymcsherry/

Email: [email protected]

YOUR NEXT ACTIONS

This Week: Identify one decision you have been making alone that would benefit from a second perspective. Find that person and schedule a 30-minute conversation. Notice how the burden lifts when you are not the only one carrying it.

This Month: Audit your morning routine. Are you starting the day on old scripts, anxious thoughts about the future, replaying yesterday's failures? Implement one reflection question each morning: "How do I want to feel today?" Track the difference in your clarity and energy.

This Quarter: Evaluate your business for bottlenecks where only you can make the decision. Choose one area to systematise or delegate. Document the process, train someone, step back. Measure how much time returns to you.

EPISODE RESOURCES

Book: "How to Actually Attract" by Rick Lewis, recommended by Emily for managing entrepreneurial mindset

Book: "The Four Agreements" by Don Miguel Ruiz, recommended by Roy for understanding behaviour patterns

Book: "Tools of Titans" by Tim Ferriss, mentioned by Roy for performance and recovery strategies

Book: "Traction" by Gino Wickman, recommended by Roy for business operating systems

Platform: Advize Hub (www.advizehub.com), Emily's platform for career exploration

Method: Wim Hof Method for breath work and energy management

App: Headspace, mentioned by Emily for beginning meditation practice

Framework: EOS (Entrepreneurial Operating System) and BOS UP for business structure

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 32 minutes

Best For: Trapped entrepreneurs who have tried every wellness practice and still feel overwhelmed

Key Outcome: Discover how one simple practice can build the confidence to make difficult decisions in business and life

She had meditation, breathwork, journaling, and forest walks. Then she realised her wellness routine had become another full time job.

THE BOTTOM LINE

You have built something real over the years. That said, somewhere along the way, the business started running you instead of the other way around. You have probably tried the meditation apps, the morning routines, the wellness podcasts. And each one adds another hour to your already impossible schedule. Kris Rice found herself in exactly that position. A corporate marketing professional watching her daughter struggle with mental health, she built an entire toolbox of wellness practices. The thing is, maintaining them became completely unattainable alongside her actual life. Then she discovered cold water exposure and everything shifted. Within two years, she had left her corporate job and launched Chill Pod, a cold plunge company now preparing to ship its first products. The transformation was not just physical. It was the confidence to do difficult things, to trust her intuition, and to take a leap she never thought possible.

WHY THIS EPISODE MATTERS TO YOU

Learning one practice that builds decision making confidence, so you stop second guessing every move you make

Understanding why your current wellness routine might be adding to your overwhelm instead of reducing it

Discovering how AI can become a thinking partner that actually saves you time, rather than creating more complexity

Recognising the cost of waiting, because every month you delay building confidence is another month trapped in the same patterns

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The full time job problem. If your wellness routine takes more time than you have, it becomes another source of stress. Kris built a beautiful toolbox of practices and then realised she could not fit any of them into her normal life. The thing is, one focused practice done consistently beats ten practices done occasionally. What changes when you simplify is that you actually do it.

Morning leadership training reframe. Stop thinking of meditation or cold exposure as self care you cannot afford. Start thinking of it as leadership training you cannot afford to skip. Kris made this shift and suddenly twenty or thirty minutes felt like an investment rather than a luxury. Because of this reframe, the guilt disappears and the practice becomes non negotiable.

The confidence transfer effect. When you do something difficult before anyone else is awake, you show yourself what you are capable of. That confidence transfers directly into business decisions. Kris took her entrepreneurial leap after two years of proving to herself in cold water that she could handle discomfort. The fear of leaving corporate did not disappear. She just had evidence she could handle fear.

Trust your intuition always. Every trapped entrepreneur has a voice telling them something needs to change. That said, logic keeps overriding it. Kris says intuition does not steer you wrong, even when it does not make sense in the moment. The cost of ignoring it is staying exactly where you are.

AI as a thinking partner. Most entrepreneurs resist AI because it feels like more complexity. Kris uses it to respond and refine ideas, not generate them from scratch. She describes needing something to go back and forth with, and AI provides that without requiring another human's schedule. What happens because of this is faster clarity on decisions you have been avoiding.

GOLDEN QUOTES WORTH REMEMBERING

"I showed myself that I could do these big, uncomfortable things, and therefore it translated to, okay, here's your opportunity. Go after it." - Kris Rice

"Trust your intuition. Always trust your intuition. It is always guiding you. Even though it doesn't feel like it makes sense." - Kris Rice

"That doesn't change. I don't want to get in. And I think the more we normalise that, the more that helps people too." - Kris Rice

"Actually that's your morning leadership training. You turn up totally different if you meditate that day or if you don't." - Kris Rice

"The clarity it brings me. The communication skills it brings me. In six months I've done six years worth of work." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meeting Kris Rice and the cold water connection

02:30 - The Mental Health Journey: How supporting her daughter revealed her own struggles

05:45 - The Full Time Job Problem: When wellness practices become unattainable

08:20 - The Horse Trough Experiment: DIY cold plunging that changed everything

11:40 - Corporate to Entrepreneur: The leap of faith that built Chill Pod

15:00 - Confidence Transfer: How cold water builds business decision making courage

18:30 - Morning Routines That Actually Work: Leadership training disguised as self care

22:15 - AI as a Thinking Partner: Using technology to brainstorm and clarify

26:40 - Business Operating Systems: The meeting structures that save hours

29:30 - Final Wisdom: Why intuition is your most reliable guide

GUEST SPOTLIGHT

Name: Kris Rice

Bio: Kris is the founder of Chill Pod, a cold plunge company designed specifically for hospitality and wellness facilities. With a background in marketing and events, she made the leap from corporate life after discovering how cold water exposure transformed her confidence and decision making ability. Her company is now shipping its first products to major wellness venues.

Connect with Kris:

Website: https://thechillpod.co/

LinkedIn: https://www.linkedin.com/in/kris-rice-chillpod/

YOUR NEXT ACTIONS

This Week: Identify the one wellness practice you would do if you could only choose one. Cancel or pause everything else. Consistency with one practice builds more confidence than occasional attempts at many.

This Month: Use AI to brain dump everything in your head and ask it to help you organise and prioritise. Notice how your communication clarity improves when you have to explain your thoughts to a system.

This Quarter: Block your first hour each morning as leadership training. Whether it is cold exposure, meditation, or movement, protect that time as non negotiable business development.

EPISODE RESOURCES

Books mentioned: Traction by Gino Wickman

People mentioned: Joe Dispenza, Gabby Bernstein

Frameworks mentioned: EOS (Entrepreneurial Operating System), Boss Up business operating system, Human Design

Tools mentioned: Claude AI, ChatGPT

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 52 minutes

Best For: Business owners who are running on empty, sleeping poorly, and wondering how everyone else seems to handle the pressure

Key Outcome: You will understand why your exhaustion runs deeper than just long hours and have practical tools to regulate your nervous system so you can lead with clarity instead of desperation

THE BOTTOM LINE

You built your business to create freedom, but somewhere along the way, it became a prison. You are up before dawn answering emails, your sleep is broken, your health is slipping, and even when you are home, your mind is still at work. Garrett Wood knows this trap intimately. He watched a colleague who was held up as the pinnacle of corporate success take his own life after being let go, because without his title, he had nothing left. That wake-up call sent Garrett on a journey that led him to discover that sustainable success is built through your wellbeing, not at its expense. In this episode, you will learn why sleep beats hustle every time, how your stress is contagious to your entire team, and simple somatic tools you can use in two minutes to get your nervous system back under control so you can actually think straight and lead effectively.

WHY THIS EPISODE MATTERS TO YOU

Your exhaustion is not a badge of honor, it is a warning signal that your nervous system is overwhelmed and your capacity to lead effectively is compromised

The reason nothing seems to fill you up despite hitting your targets is likely rooted in shame-driven achievement, and there is a way out

Your stress is literally contagious to your team, which means getting yourself regulated is the single most impactful leadership move you can make

If you keep white-knuckling through each day, you are not just risking burnout, you are modeling that same destructive pattern for everyone who works for you

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Sleep trumps hustle: Research shows people getting quality sleep see better results than those waking early to exercise or meal prepping. Seven hours is the minimum threshold where benefits begin.

Your emotional state spreads to your team: When Garrett regulated his own stress through hypnotherapy, his team became less anxious and more engaged without him changing any management tactics. You cannot hide your anxiety from those around you.

Pain is an output from the brain, not just a physical sensation: Many of the aches and pains you attribute to sitting at your desk or stress are actually emotional signals. Treating them requires looking beyond the physical.

Adaptability is the new intelligence: In a world changing too fast to predict, your ability to update your beliefs and approaches matters more than trying to forecast the future perfectly.

Two-minute nervous system reset: Clench your fists, jaw, diaphragm, and pelvic floor simultaneously, then release. Repeat five to fifteen times depending on stress intensity. This works immediately to bring you back to baseline.

GOLDEN QUOTES WORTH REMEMBERING

"I truly believe that sustainable success is built through your wellbeing, not at its expense." - Garrett Wood

"Even when I was home, I wasn't off because I was still thinking about what could we do better." - Garrett Wood

"Me being in a better state was actually more impactful for their emotional state than anything else I had ever done." - Garrett Wood

"Brains are for having ideas, not keeping them." - Garrett Wood

"If we are dysregulated, we cannot reason, we cannot relate with someone else, our empathy turns off, our ability to think creatively just goes to crap." - Garrett Wood

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Garrett Wood and his journey from corporate burnout

03:45 - The Wake-Up Call: When a colleague held up as the success archetype took his own life

08:20 - Sleep Science: Why rest beats hustle and the research that proves it

14:30 - Non-Sleep Deep Rest: How hypnotherapy became the shortcut to recovery

19:15 - Emotional Contagion: Why your regulated state is your greatest leadership tool

25:40 - Pain as Emotion: Understanding why your body aches and what it really means

32:10 - The Entrepreneurship Trap: Why going solo often makes burnout worse

38:45 - AI and Adaptability: How to build resilience for an unpredictable future

44:20 - Practical Somatic Tools: The clench-and-release technique for instant regulation

49:30 - Final Wisdom: Brains are for having ideas, not keeping them

GUEST SPOTLIGHT

Name: Garrett Wood

Bio: Garrett Wood is a clinical hypnotherapist and the founder of Gnosis Therapy, where he helps high achievers escape the burnout cycle that corporate success culture creates. After witnessing the devastating consequences of unmanaged stress in the hospitality industry, he transitioned from corporate wellness to opening his own clinic in 2018, specializing in the intersection of nervous system regulation, pain management, and sustainable performance.

Connect with Garrett:

Website: https://www.gnosistherapy.com/

LinkedIn: https://www.linkedin.com/in/gnosistherapy/

Instagram: https://www.instagram.com/gnosistherapy/

Facebook: https://www.facebook.com/wood.garrett/

YOUR NEXT ACTIONS

This Week: Try the clench-and-release technique five times tomorrow morning before checking emails. Notice how it changes the way you respond to your first challenge of the day.

This Month: Track your sleep for 30 days using an app or wearable. Identify your current baseline and commit to adding just 30 minutes more per night to see if your decision-making and patience improve.

This Quarter: Schedule a nervous system audit. Whether through a hypnotherapist, somatic coach, or breathwork practitioner, get professional insight into where your stress patterns live in your body and develop a personalized regulation practice.

EPISODE RESOURCES

Oura Ring - wearable device for tracking sleep and heart rate variability mentioned by Garrett

Antonio Damasio - neuroscientist whose research on emotion and reasoning was discussed

Joe Dispenza - meditation teacher mentioned by Roy for work on sympathetic and parasympathetic nervous systems

Non-sleep deep rest (NSDR) protocols - research-backed relaxation techniques discussed as alternatives to full sleep cycles

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 32 minutes

Best For: Business owners who know their product is valuable but struggle to communicate that value to investors, partners, or anyone who needs convincing

Key Outcome: Walk away with a proven five-part framework you can use today to restructure any pitch and dramatically increase your chances of getting the yes you need

THE BOTTOM LINE

You have built something valuable. You know it works. But every time you try to explain it to investors, partners, or even potential clients, something gets lost in translation. Ben Weiner spent years as an entrepreneur getting cursed out by investors before discovering that passion and integrity are not enough. His research revealed that 82% of investors find pitches poorly organized, not because the ideas are bad, but because founders present information in the wrong order. The HEART framework Ben shares in this episode is the exact structure that helped him build a successful venture capital fund from nothing and invest in a company the President of the United States called the most promising startup in the world. This is not another vague business concept. This is a concrete, five-step system you can implement in the next hour.

WHY THIS EPISODE MATTERS TO YOU

Stop wasting months chasing funding with pitches that repel investors before you even get to your solution

Learn the exact order of information that matches how investor brains actually process decisions

Understand why being passionate and honest about your business is not enough to get people to say yes

Discover the specific mistakes that make investors tune out in the first 60 seconds and how to fix them immediately

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Your pitch fails before you start because you answer the wrong question first. Investors ask what you do, but answering that question directly is the fastest way to lose them. Set the stage first with what you believe.

The train metaphor changes everything. You are the entrepreneur driving the train, zooming out of the station with excitement. But investors are still on the platform with unanswered questions. You must bring them aboard before you leave.

Start with a belief statement, not a mission statement. The first words out of your mouth should be I believe or we believe. This creates a provocative claim that demands attention and sets you apart from everyone else.

Alternatives before solutions. Before you introduce your solution, you must expose how all current alternatives are grossly inadequate. This creates the contrast that makes your solution shine.

You come last, not first. Most founders lead with their team and credentials. The HEART framework puts team traits and skills at the end, after you have built the case for why this matters.

GOLDEN QUOTES WORTH REMEMBERING

"I was deeply passionate about what I was doing. But that wasn't clicking with investors." - Ben Weiner

"82% of investors said, on average, these pitches are just not well organized. It's not that they didn't like the idea, just the quality of the information wasn't properly organized." - Ben Weiner

"The metaphor I always use is the train. You're the entrepreneur driving the train, you quickly zoom out of the station, but the investors are still back on the platform wondering about all these questions." - Ben Weiner

"Being better or optimized is not good enough in startup land. It needs to be an order of magnitude better." - Ben Weiner

"I think founders are obsessed with their missions, they're obsessed with their products. They're not focused on the stupid pitch deck to bozos like me that need to give them money." - Ben Weiner

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Ben Weiner, venture capitalist and author of a novel that teaches pitching

03:45 - The HEART Framework Origin Story: How getting cursed out by investors led to a breakthrough

08:20 - Why 82% of Pitches Fail: Survey results that reveal what investors really think

12:30 - The Train Metaphor: Understanding why investors are not on board with your pitch

15:45 - H is for Hypothesis: Why you must start with a belief statement

18:30 - E is for Enormous Stakes: Making investors care about the problem

20:15 - A is for Alternatives: Exposing why everything else fails

22:40 - R is for Radically Differentiated Solution: Introducing your hero

24:50 - T is for Traits and Skills: Why your team credentials come last

27:30 - The Live Workshop Transformation: How founders change their pitch in 10 minutes

30:00 - Free Resources and Where to Access the Complete Playbook

GUEST SPOTLIGHT

Name: Ben Weiner

Bio: Ben Weiner is a Jerusalem-based venture capitalist who built a successful fund with an unconventional hyperlocal investment thesis. His portfolio includes Breezometer, named by the President of the United States as the most promising startup in the world and later acquired by Google for hundreds of millions of dollars. Ben is also the author of a novel teaching the HEART pitch framework, which hit number one on Amazon in three categories.

Connect with Ben:

Website: https://jumpspeed.vc

LinkedIn: https://www.linkedin.com/in/benwiener/

YOUR NEXT ACTIONS

This Week: Download the free playbook at ForPitchBook.com and complete the pitch generator exercise. Fill in your answers to the five HEART questions and create your elevator pitch today.

This Month: Restructure your main investor or client pitch using the HEART framework. Test it with three trusted advisors and refine based on their feedback.

This Quarter: Use the HEART framework in every important business conversation, whether pitching investors, recruiting key hires, or presenting to strategic partners. Track your conversion rates and adjust.

EPISODE RESOURCES

For Pitch Book Website: ForPitchBook.com - Free online playbook with interactive annotated slides

The Heart of the Perfect Pitch (novel by Ben Weiner) - Available on Amazon

Free Pitch Generator Tool - Available at ForPitchBook.com after completing the playbook

Simon Sinek's "Start With Why" TED Talk and Book - Referenced as foundation for the Hypothesis element

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 25 minutes

Best For: Trapped entrepreneurs who keep promising themselves they will sort out their health once things calm down

Key Outcome: Understand specific wellness protocols that restore energy without adding complexity to your already overwhelming schedule

He was a qualified doctor. Then his own joints started failing and his skin broke out. The system he trained in could not help him.

THE BOTTOM LINE

You built your business to create freedom. Now you are up before dawn answering emails, running on caffeine, and your body is sending signals you keep ignoring. The thing is, Dr Jay Peddi was in your position. A successful GP whose own health deteriorated because of the stress and toxicity of modern life. He spent years and considerable money training in Germany, Australia, and India to find answers conventional medicine could not provide. What he discovered is this: the trapped entrepreneur's body is depleted at the cellular level. Your minerals, your vitamins, your energy production systems, they are all running on empty because chronic stress burns through them faster than you can replace them. The procedures he now offers at his Leeds clinic do not just mask symptoms. They support your body's own healing mechanisms at the mitochondrial level. And the results show up where it matters most, in your energy, your sleep, your ability to actually be present for the life you built this business to enjoy.

WHY THIS EPISODE MATTERS TO YOU

Your exhaustion is not a character flaw. It is a predictable consequence of running your body in stress mode for years, and there are specific interventions that can reverse it.

That brain fog costing you hours of productivity each week has a physiological cause. When you address cellular health, clarity returns and decisions become easier.

The guilt you feel about investing time and money in yourself disappears when you realise that a depleted owner creates a depleted business.

Every month you delay addressing your health is another month of operating at 60% capacity while competitors who prioritise wellness pull ahead.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Your body is already doing wellness procedures. It produces its own glutathione, its own NAD, its own antioxidants. The thing is, chronic stress depletes these faster than you can naturally replenish them. Treatments like ozone therapy do not add foreign substances. They trigger your body to increase its own production of what it desperately needs. For the trapped entrepreneur who distrusts quick fixes, this is not about taking shortcuts. It is about removing the roadblocks your lifestyle has created.

The symbiotic relationship with organisms in your body changes when stress takes over. Bacteria, viruses, and mould that normally coexist peacefully can become problematic when your sympathetic nervous system stays constantly activated. This explains why you get ill the moment you take a holiday. Your body has been holding things in check through sheer force, and the moment you relax, everything surfaces. Addressing cellular health keeps these relationships in balance without you having to consciously manage them.

Red and infrared light therapy activates complex four of your mitochondria, which is the energy production centre of every cell. The consequence is not just feeling less tired. It is increased nitrous oxide production, better oxygenation, and improved cellular communication. For someone who has tried every supplement and still feels depleted, this works at a level supplements cannot reach.

Dr Peddi's first recommendation was not an expensive procedure. It was meditation and breathwork. These wellness interventions work best when combined with stress management practices. The trapped entrepreneur who invests thousands in biohacking whilst still answering emails at midnight will see limited results. The synergy comes from addressing both the physiological and psychological aspects of your depletion.

You can start investigating this field yourself. The research has been available for decades. Ask colleagues, explore online resources, consult an integrative practitioner. Taking your health into your own hands does not mean doing it alone. It means becoming an active participant rather than a passive patient waiting for someone else to fix you.

GOLDEN QUOTES WORTH REMEMBERING

"Invest in yourself first and you see the changes in your business." - Dr Jay Peddi

"It's not just spending money on wellness. It's about creating some time and space for your meditation, your breathwork, these kind of things." - Dr Jay Peddi

"Your brain is your biggest frequency generator. You really have to look into the stress side of things." - Dr Jay Peddi

"Take your health in your own hands. There's so much you can do yourself." - Dr Jay Peddi

"If you get the energy that you need, then profit becomes much easier." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Why business owners need to understand the wellness opportunity available to them

02:45 - EBOO Explained: The blood ozone procedure that filters and re-energises your system

07:30 - Ultraviolet Blood Irradiation: The add-on treatment with powerful immune benefits

10:15 - Dr Peddi's Journey: How a GP's own health crisis led him to functional medicine

14:00 - The Stress Connection: Why your parasympathetic system holds the key to preventing disease

18:20 - Red Light and Mitochondria: How specific frequencies restore cellular energy production

22:00 - Investment Mindset: Why treating wellness as a business expense changes everything

24:30 - Closing Wisdom: Taking your health into your own hands

GUEST SPOTLIGHT

Name: Dr Jay Peddi

Bio: Dr Jayanth Peddi is a GMC-registered General Practitioner based in Leeds who has been practicing since 2007. Driven by his own health challenges, he trained extensively in functional and integrative medicine across Germany, Australia, and India. He now runs Lifecare Functional and Integrative Medicine in North Leeds, taking a whole-body approach that combines conventional medicine with environmental and nutritional therapies.

Connect with Dr Jay:

Website: https://serenityhealthwellness.co.uk

YOUR NEXT ACTIONS

This Week: Book one hour in your calendar for breathwork or meditation. Dr Peddi confirms this foundational practice amplifies every other wellness intervention. Protect this time like a client meeting.

This Month: Research integrative or functional medicine practitioners in your area. Have an initial consultation to understand what cellular health support might benefit your specific situation.

This Quarter: Commit to a wellness protocol that addresses your energy at the mitochondrial level. Track your productivity, sleep quality, and presence with family before and after. Let the data convince you this investment pays dividends.

EPISODE RESOURCES

Lifecare Functional and Integrative Medicine, Leeds

British Society of Environmental Medicine

North American Association of Neural Therapy

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 55 minutes

Best For: Business owners who feel consumed by the company they built and want to step away without everything falling apart

Key Outcome: Learn practical strategies to remove yourself from daily operations while your business runs better without you

THE BOTTOM LINE

If you started your business for freedom but now feel like a slave to it, this conversation will show you exactly what is possible. Lee Smith went from running IT companies 14 hours a day to being completely removed from operations. He is actually blocked from his own systems because the business runs better without his interference. This episode reveals the mindset shifts, wellness practices, and strategic decisions that allowed Lee to take 10-day trips with zero phone signal while his multiple companies thrived. You will learn why the best thing that ever happened to his business was removing himself completely, and how you can start doing the same.

WHY THIS EPISODE MATTERS TO YOU

You will discover how to step away from daily operations without losing control or watching things fall apart

Learn the specific moment Lee realized being a poor operator was costing him his freedom and what he did about it

Understand how AI and automation can give you hours back every week without adding complexity to your life

See what continuing to micromanage everything is really costing you including your health, relationships, and the life you originally wanted

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The freedom paradox: You started your business for freedom, but the business took your freedom away. Lee shares how he broke this cycle by accepting he was a terrible operator and finding people who loved doing what he hated.

Remove yourself to improve results: The best thing that ever happened to Lee's business was removing himself completely. The more he tried to tinker, the more he screwed things up. Consider where your involvement is actually hurting your business.

Use AI to solve specific problems: Stop trying to learn everything about AI. Instead, ask what specific function you are trying to fix in marketing, sales, or operations. Then find the AI tool that solves that one problem.

Your energy is your profit: If you do not have the right energy and focus, you cannot perform at your best. This is a direct hit on your business profits. Your health is not separate from your business success.

Breath and stillness beat hustle: Lee went from the brink of burnout to running four companies while traveling the world. The foundation was learning meditation, breathwork, and how to shift out of constant stress mode.

GOLDEN QUOTES WORTH REMEMBERING

"The best thing ever happened to me was removing myself out of my own business. It was the most beautiful thing. And the more I tried to delve in and tinker it, the more I was screwing things up." - Lee Smith

"We start our own business so we have freedom. And then your freedom actually gets taken away by the business. You get consumed by it." - Lee Smith

"Your energy levels and your health is everything. It affects your relationships, your business. The more you go through this process of just trying to push harder and push harder, the more you live in sympathetic mode." - Roy Castleman

"Investing in yourself is the best asset you can ever invest in." - Lee Smith

"I was laying there in all sorts of pain, thinking that was it. The only thing that I remember from the time was the regret I had for the things I hadn't done." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Two entrepreneurs who found freedom after being trapped in their businesses

04:30 - Lee's journey: From disruptive teenager to business owner seeking freedom

09:15 - The turning point: Learning mergers and acquisitions at 40 years old

14:45 - Why removing yourself from operations is the best thing for your business

19:30 - Understanding if you are a visionary or operator and why it matters

24:00 - How to use AI without getting overwhelmed by endless tools and options

28:45 - The wellness foundation: Why Tony Robbins changed everything for Lee

34:20 - Morning routines that create energy: Breathwork, meditation, and cold exposure

39:00 - Living in sympathetic mode: The hidden reason you are burning out

44:30 - Digital detox: What Lee learned from 10 days with no phone signal

48:15 - Plant medicine and consciousness: Tools for getting out of your own head

52:30 - Final advice: Take action now because you have a two to four year window

GUEST SPOTLIGHT

Name: Lee Smith

Bio: Lee Smith is a serial entrepreneur and mergers and acquisitions specialist who transformed his life after realizing he was a poor operator trapped in his own businesses. He now runs multiple companies while traveling the world, having completely removed himself from daily operations. Lee combines strategic business thinking with deep wellness practices including meditation, biohacking, and plant medicine retreats.

Connect with Lee:

Website: https://www.leeasmith.co.uk/

LinkedIn: https://www.linkedin.com/in/leeantonysmith/

YouTube: www.youtube.com/@LeeSmith-investor

YOUR NEXT ACTIONS

This Week: Identify one area of your business where your involvement is actually making things worse, not better. Ask your team for honest feedback on where you are the bottleneck.

This Month: Block out one full day where you do not check email, take calls, or interfere with operations. See what happens when you step away completely.

This Quarter: Find one operational role you can delegate to someone who loves doing what you hate. Focus on finding people who are good at the things you are not.

EPISODE RESOURCES

Entrepreneurial Operating System (EOS) - Business operating system mentioned for scaling companies

Tony Robbins Unleash the Power Within - Event that transformed Lee's health approach

Joe Dispenza meditations - Discussed for achieving deep meditative states

Transcendental meditation - Lee's meditation practice since 2012

Paul Stamets documentaries - Recommended for understanding plant medicine and mycelium

Fantastic Fungi documentary - Recommended resource on mushrooms and nature connection

Kenyon device - Portable red light therapy device Lee discovered in Peru

Key Flow app - Stress management app mentioned by Roy

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Business owners who feel trapped by daily operations and want to leverage AI without adding more complexity

Key Outcome: Understand the difference between using AI and building with AI, and discover practical steps to start creating systems that work without you

THE BOTTOM LINE

If you have been telling yourself you will learn AI when things calm down, this episode is your wake-up call. Marnie Wills shares her journey from skeptical educator to AI strategist, revealing why 95% of business owners using ChatGPT are barely scratching the surface. She exposes the real gap that is widening between those who merely use AI and those who build with it. More importantly, she provides a clear pathway to get started today, even if you have zero technical background. The businesses that thrive in the next 12 months will be the ones who stop treating AI like a glorified spell-checker and start treating it like the smartest collaborator they have ever had.

WHY THIS EPISODE MATTERS TO YOU

You will learn how AI can amplify your thinking rather than replace it, giving you hours back each week to focus on health, family, or strategic growth

Discover why your competitors who build with AI will leap ahead while those who only use it for email rewrites get left behind

Understand how to stop being the bottleneck by creating AI-powered systems that capture your business knowledge and work without you

Recognize what you are sacrificing by waiting, as the gap between AI adopters and resisters grows wider every single month

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Start using AI as your thinking partner by brain dumping everything into it and letting it organize your priorities, reducing mental load immediately

Move beyond basic ChatGPT use by creating customized projects or spaces that act as a second brain for your business, trained on your specific knowledge

Audit your business knowledge right now because if your processes only exist in people's heads, you have a massive risk and AI cannot help automate what is not documented

Give AI your outcome and let it figure out the tactics, shifting from step-by-step instructions to mission-based collaboration with agentic workflows

Protect your business intellectual property by moving your team to paid AI accounts where data is encrypted and you maintain ownership of valuable business conversations

GOLDEN QUOTES WORTH REMEMBERING

"Those that use AI are good, you'll stay ahead of the curve. But those that build with AI will really make the impact." - Marnie Wills

"If we don't look after ourselves, we cannot show up for others. People don't live it. They don't live it." - Roy Castleman

"AI is here to amplify our intelligence, not replace it." - Marnie Wills

"The leverage has changed. With AI, the leverage is the ability to create products, services, to solve a problem at the speed of light without needing people, labor, money, code, or media." - Marnie Wills

"Instead of thinking inside our brains, we can start thinking outside our brains. We just need to know what the problem is." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Marnie Wills, from PE teacher to AI strategist

03:45 - Career Journey: How leaving teaching led to entrepreneurship and discovering AI

08:30 - The Pivotal Moment: Discovering Jasper AI in 2021 and getting an early adopter mindset

12:15 - High Performance Habits: The four pillars that prevent burnout for driven entrepreneurs

18:40 - Gap vs Gains Mindset: Why focusing on how far you have come beats obsessing over the gap

23:20 - The Energy Equation: How yesterday's worries and tomorrow's fears steal today's power

27:45 - AI Adoption Reality: Why 95% of ChatGPT users are just rewriting emails

32:10 - Use vs Build: The critical difference between using AI and building with AI

37:30 - Security Concerns Addressed: The truth about AI data safety and intellectual property

42:00 - Getting Started Today: Practical first steps for AI-hesitant business owners

GUEST SPOTLIGHT

Name: Marnie Wills

Bio: Marnie Wills is an entrepreneur, AI trainer, and strategist who discovered generative AI in 2021 while building her franchise business. A former PE teacher who represented England in netball and touch rugby, she now consults on AI transformations for businesses, helping leaders understand how to build with AI rather than just use it. She runs an early years physical education business partnership program and is passionate about making AI accessible to non-techies.

Connect with Marnie:

LinkedIn: https://www.linkedin.com/in/marnie-wills-entrepreneur/

YOUR NEXT ACTIONS

This Week: Download Perplexity AI and use it instead of Google for one week. Notice how the conversational responses change how you find and process information.

This Month: Audit where your critical business knowledge lives. Document one key process that currently only exists in someone's head and upload it to a custom ChatGPT project.

This Quarter: Move your team from personal free AI accounts to business-owned paid accounts to protect your intellectual property and build a valuable knowledge base you actually own.

EPISODE RESOURCES

AI Tools Mentioned:

- ChatGPT by OpenAI

- Claude by Anthropic (Sonnet 4.5)

- Gemini by Google

- Perplexity AI

- Jasper AI

- Microsoft Copilot

- Google Studio

- N8N, Make.com, and Zapier for automations

Books and Concepts Referenced:

- The Gap and The Gain mindset concept

- Mel Robbins and the Let Them concept

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who feel constantly stressed, struggle to switch off, and know their health is suffering because of it

Key Outcome: Discover how to shift from chronic stress to calm resilience using practical techniques you can implement today, without adding more complexity to your already overwhelming schedule

He ran a software company for nearly 40 years. He travels the world serving clients across six different industries. And he starts every single day in meditation.

THE BOTTOM LINE

You built your business to create freedom. Now you cannot sleep properly, your shoulders are permanently tight, and you have not taken a real holiday in years. The thing is, that alarm system in your brain, the one designed to protect you from lions and tigers, it does not know the difference between a predator and a difficult email from a client. So it keeps firing. Day after day. Week after week. Until the stress becomes so normal you forget what calm actually feels like. Allen Imbarrato has spent 50 years mastering the art of stress transformation, from his early days in an ashram to building a software company with 15 team members. In this conversation, he reveals the exact process for turning chronic stress into resilience, why your body is storing decades of suppressed emotion, and how combining human wisdom with AI can finally give you the clarity to lead without burning out. This is not about adding another thing to your to-do list. This is about accessing the energy that is already there, waiting for you to stop long enough to notice it.

WHY THIS EPISODE MATTERS TO YOU

Your chronic stress is not just uncomfortable, it is destroying your ability to make the strategic decisions your business needs from you as CEO

That brain fog you experience after difficult conversations is your higher brain being hijacked, and there is a simple way to reclaim it within seconds

Every suppressed emotion from the last 20 years of building your business is stored in your body, creating energy blocks that keep you exhausted no matter how much you sleep

The CDC says 90% of doctor visits are stress-related, and if you keep operating this way, the cost will be far greater than a missed quarter

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Your amygdala cannot distinguish between a physical threat and a stressful email. Once you understand this, you can stop beating yourself up for overreacting and start using specific techniques to return to calm. The transformation happens when you realise your reactions are not weakness, they are outdated programming.

Nose breathing activates your parasympathetic nervous system. Mouth breathing activates your sympathetic. Simply shifting to slow, belly-focused nose breathing during or after stressful moments can interrupt the cortisol cascade before it hijacks your whole afternoon.

You do not need to meditate for hours. Allen confirms that even three conscious breaths between meetings can revive you and reconnect you to clarity. The trapped entrepreneur who waits for the perfect 30-minute window will never start. The one who takes three breaths after every phone call will transform.

Most people think meditation fails because thoughts keep coming. The thing is, thoughts are not the problem. Getting grabbed by the thought is. Every time you notice a thought and return to your breath, you are exercising a muscle. Within weeks, you will sit quietly for three minutes when you previously could not manage two.

As a CEO, your job is not to be the doer. Your job is to hold the vision and make good decisions. That requires reflection time, good data, and a clear mind. When you are constantly stressed, you are operating from your reptilian brain, not your executive brain.

GOLDEN QUOTES WORTH REMEMBERING

"What's normal is really abnormal. And what feels abnormal is really normal." - Allen Imbarrato

"A company is an energy field. Software is the invisible force that connects all the energy in a company." - Allen Imbarrato

"Emotion just means energy in motion. The problem is all those emotions got stuck in our body." - Allen Imbarrato

"It's not AI that's going to take your job. It's the companies that are using AI that'll take your job, or the people that are efficient at it." - Allen Imbarrato

"World peace can only come from yourself. You have to be peaceful in yourself." - Allen Imbarrato

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Allen Imbarrato and his 40-year entrepreneurial journey

03:45 - The Dawn of Personal Computing: How Allen stayed on the learning curve across multiple technology eras

07:20 - Meditation as Foundation: Why Allen centres every day in meditation before facing business challenges

12:30 - The Amygdala Problem: Understanding why your stress response is stuck in prehistoric mode

18:15 - KeyBiz Software: How unified data platforms eliminate disconnected systems and manual workarounds

24:40 - AI Integration: Practical use cases including AI avatars and instant report generation

30:10 - The Key Flow App: A tool for transforming stress into resilience using mindfulness principles

36:45 - Survival Strategies: How approval-seeking and control patterns create chronic anxiety and worry

40:20 - The Practice of Letting Go: Why suppressed emotions create energy blocks and how to release them

44:00 - Closing Wisdom: Developing a daily practice and finding tools that resonate with you

GUEST SPOTLIGHT

Name: Allen Imbarrato

Bio: Allen has been running his own company since 1986, nearly 40 years of entrepreneurial experience. He began as a meditation teacher after spending 10 years in an ashram, then transitioned to software development. Today he leads KeyBiz, a company with 15 team members serving clients across six verticals including point of sale, manufacturing, distribution, and professional services. His latest creation is Key Flow, a stress resilience app with over 30,000 downloads.

Connect with Allen:

Website: kiflow.app

LinkedIn: https://www.linkedin.com/in/allen-imbarrato-0942a24/

YOUR NEXT ACTIONS

This Week: Start a three-breath practice. After every phone call or meeting, take three slow breaths through your nose into your belly. Notice what shifts when you do this consistently for seven days.

This Month: Identify your primary survival strategy. Are you seeking approval, avoiding disapproval, seeking control, or avoiding being controlled? Understanding your pattern is the first step to interrupting it.

This Quarter: Establish a daily reflection practice of at least five minutes. Whether meditation, breathwork, or simply sitting in silence, commit to this as non-negotiable. Your strategic clarity depends on it.

EPISODE RESOURCES

Key Flow App - Available on Apple App Store and Google Play Store, seven day free trial

KeyBiz Software - Custom ERP CRM solutions at kibizsystems.com

Joe Dispenza meditations - Referenced as an effective meditation approach

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

EPISODE OVERVIEW

Duration: Approximately 55 minutes

Best For: Trapped entrepreneurs who know AI is important but feel overwhelmed by where to start, and who desperately want to stop being the bottleneck in their own business

Key Outcome: A clear understanding of how to use AI and automation to handle hundreds of leads without sacrificing your time, your health, or your relationships

He was closing deals worth £7,000 a month. His salary was £35,000 a year.

THE BOTTOM LINE

You built something real. Fifteen years of grinding, sacrificing weekends, missing dinners, telling yourself it would all be worth it eventually. Now you are successful on paper. The thing is, you cannot remember the last time you took a proper holiday without checking emails. Your health is slipping. Your relationships feel the strain. You have heard about AI, about automation, about systems that run without you. It sounds like more complexity, not less.

Michael Elliott was exactly where you are. Overworked. Underpaid relative to the value he created. Watching someone else profit from his expertise. In January 2021, he walked away with £3,000 in his account and a four month old baby at home. Two years later, he had a million pounds liquid. Today, he runs multiple businesses, including an AI agency and a caravan retail operation that processes 600 to 800 leads monthly with minimal human involvement. He has just returned from three weeks in Spain with his family. Not checking emails constantly. Actually present. This episode reveals the exact path from trapped to free, and why most business owners get AI implementation completely wrong.

WHY THIS EPISODE MATTERS TO YOU

You will discover why implementing AI into a broken business only amplifies your problems, and what to fix first before automation makes sense

You will learn the exact strategy Michael used to generate £15,000 to £25,000 monthly from Facebook groups alone, with zero advertising budget

You will understand why your competitor who embraces AI will outpace you 100x, and how to become the one doing the outpacing instead

You will hear the uncomfortable truth about what happens to businesses that ignore AI over the next two years, and exactly how to avoid that fate

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Your standard operating procedures must exist before AI can help you. Michael is direct about this. When clients ask him to automate something and he asks for their SOP, they often admit they do not have one. His response is simple. He cannot automate it then. The trapped entrepreneur who tries to use AI to fix a broken process will only amplify every problem. Document your processes first. Then automation becomes transformation rather than chaos.

Speed to lead changes everything when you stop being the bottleneck. Michael's caravan business handles 600 to 800 leads monthly. One human picks up the phone when contracts are ready to sign. That is it. The rest is AI. Three million pounds a year in revenue. This is not about replacing humans. It is about freeing humans to do what only humans can do, while AI handles the repetitive work that drains your energy and steals your time.

The shiny object syndrome will destroy your progress. When you find a vein with gold flowing through it, you smash it until there is no more gold. You do not chase the new flashy thing. Michael nearly made this critical error. The discipline to suffocate your desire for novelty becomes a superpower later. Your first successful business funds everything that comes after. Protect it.

Your circle determines your ceiling. The people around you either drain you or fuel you. Michael audits who has access to him regularly. Some people you care about have a ceiling on their dreams and mindset. Staying close to them limits your capacity to fit their room. This is not a slight on them. It is protection for your potential. Surround yourself with people who do not take no for an answer.

The Four Agreements will change how you handle criticism and setback. Michael credits this book with changing his entire perspective. When someone says your idea will not work, that is their poison, not yours. You do not have to accept it. Every trapped entrepreneur needs this mental framework to survive the inevitable doubters and difficult days.

GOLDEN QUOTES WORTH REMEMBERING

"If your business fails without AI or isn't scalable without AI, then implementing AI into it when it's already broken is only going to amplify all of your problems." - Michael Elliott

"When you find a vein that has gold flowing through it, you smash it until there's no more gold in it. You do not look at the new fancy flashy thing and divert your attention." - Michael Elliott

"I don't care what industry you're in. You could be the largest business in your industry right now. And if your policy was to adopt zero AI, your business would not exist in two years time." - Michael Elliott

"There's about a year to two years of complete and utter grit, determination, sleepless nights. And once you break through the barrier, the weight lifts. And then a new weight comes because of scaling." - Michael Elliott

"It's your poison, not mine, and you ain't bringing it into me." - Michael Elliott on handling criticism

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Michael's journey from employed to entrepreneur

04:30 - The wake up call: Why trading time for someone else's profit had to stop

12:15 - Zero budget lead generation: How to build a client base from Facebook groups alone

18:40 - The diversification timeline: When to expand and when to stay focused

25:20 - AI automation in action: 600 leads monthly with one human touchpoint

32:45 - The SOP requirement: Why you cannot automate what you have not documented

38:30 - Speed to lead transformation: From half a day to 15 minutes per podcast episode

44:15 - Mental health and entrepreneurship: The loneliness nobody talks about

50:00 - The Four Agreements: The mindset shift that changed everything

54:30 - Conclusion: Your permission to believe you can do this

GUEST SPOTLIGHT

Name: Michael Elliott

Bio: Michael Elliott is an AI automation specialist and founder of multiple successful businesses, including a PPC agency, an AI implementation agency, and Elliot Leisure Group. Starting with just £3,000 and a newborn at home, he built a million pound portfolio in two years. He now helps trapped business owners implement AI systems that handle hundreds of leads while they focus on what matters most.

Connect with Michael:

LinkedIn: https://www.linkedin.com/in/michaelelliottai/

YouTube: https://www.youtube.com/@michaelelliottai

Instagram: instagram.com/michaelelliott.ai

Facebook: facebook.com/michaelelliottai

YOUR NEXT ACTIONS

This Week: Document one core process in your business completely, from trigger to completion. This becomes your first automation candidate.

This Month: Audit your circle. Identify who drains your energy and who fuels it. Reduce access for the drainers, increase time with those who push you forward.

This Quarter: Identify your speed to lead bottleneck. Where do leads wait for you personally? Build the system that handles initial contact without your involvement.

EPISODE RESOURCES

Book: The Four Agreements by Don Miguel Ruiz

Platform: N8N (automation workflow tool)

Platform: Descript (podcast and video editing)

YouTube Channel: Michael Elliott AI (free AI implementation tutorials and live builds)

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd