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Host: Roy Castleman
Guest: Roger Campbell II, Founder of AI Business Foundry & GEMS Stack
Listen Now:
YouTube
Spotify
AllthePower
Episode Overview
In this episode, Roy is joined by Roger Campbell II, a visionary AI strategist and founder of AI Business Foundry and GEMS Stack. They explore how business owners can use AI not just for tools—but for real, strategic elevation.
Roger shares his personal journey from corporate director to entrepreneur, how a personal tragedy led to reinvention, and what business owners need to know to use AI with purpose, structure, and clarity.
Whether you're just starting out or already experimenting with tools like ChatGPT, this conversation will show you how to apply AI in real workflows, train your team, and reclaim your time and energy.
What You’ll Learn
Timestamps
00:00 — Introduction and overview
02:42 — Roger’s unexpected path into entrepreneurship
08:30 — Pivoting into the AI space with GEMS Stack
12:55 — The birth of AI Business Foundry
18:14 — Where AI fits in real businesses today
22:47 — The #1 mistake business owners make with AI
27:35 — How to train your team and speak “AI”
32:09 — ChatGPT vs Claude vs Gemini: toolstack breakdown
38:16 — Meta prompting and creating your voice model
44:45 — Roger’s internal AI workflows and GPTs
49:00 — Leading your team through an AI shift
55:20 — Mental health, burnout, and reclaiming clarity
1:01:00 — Pickleball, community, and lifestyle balance
1:05:12 — Final takeaway: Find the bottlenecks, then build with AI
Connect with Roger Campbell II
Website
Connect with Roy Castleman
Website
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New episodes weekly—deep conversations with entrepreneurs, technologists, and thought leaders transforming business and life with clarity, structure, and purpose.
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In this heartfelt episode of the Power Movers Podcast, Roy Castleman sits down with two inspiring figures from his circle — Alex, a former agency owner turned brand storyteller, and Simon, a seasoned corporate veteran and ultra-runner. Together, they explore the intersection of entrepreneurship, identity, and fitness, sharing personal stories of burnout, self-discovery, and transformation. If you’re a business owner feeling overwhelmed, this conversation will challenge you to reconnect with your true self, build systems that serve you, and reclaim your life.
Timestamps (Chapters)
00:00 – Meet Alex and Simon: Why These Two Matter
05:12 – Alex’s Story: From Burnout to Brand Storytelling
15:24 – Simon’s Ultra-Running Journey and 40 Years of Corporate Lessons
26:45 – Starting a Business: The Early Struggles and Breakthroughs
37:10 – Cyprus Roots, London Life, and a Quest for Meaning
45:38 – Breaking the Workaholic Cycle: Therapy, Fitness, and Change
58:00 – Trail Running, Skydiving, and Finding Your Own Path
1:08:00 – Business Systems, Self-Awareness, and Sustainable Routines
1:18:35 – Daily Rituals, Non-Negotiables, and Staying Young
1:28:00 – Final Reflections: Learning, Letting Go, and Living Well
Key Takeaways
Mentions & References
Call-to-Action
Want to find more time, clarity, and energy in your business and life? Try one of Roy’s free FitChecks — AI, Business Operating System (BOS), or Wellness — to discover where you are and what’s next. Just search "Roy Castleman FitCheck" online.
To stay inspired and connected, follow Roy Castleman on your favourite social platform.
What happens when two ordinary women make an extraordinary decision?
Join Roy Castleman on this electrifying episode of the Power Movers Podcast as he welcomes Katja Hasfeld and Sandra Abdul Karim, two Wim Hof Method instructors who took on one of the toughest challenges imaginable—climbing Mt. Kilimanjaro in just 46 hours.
For most climbers, summiting Africa’s tallest peak is a slow journey. The average route takes 6 to 8 days to allow the body to properly acclimatize. But Sandra and Katja did it in less than two—with no shortcuts, no excuses, and no compromise on safety. Just breathwork, mindset, and community.
Through raw vulnerability, heartfelt stories, and powerful insights, they reveal how breath saved them, how mindset transformed them, and how connection carried them to the summit.
This episode isn’t just about a mountain—it’s about what happens when you strip away the excuses, breathe through the fear, and trust the process.
🧭 What You’ll LearnKatja Hasfeld
Based in Germany, Katja spent 15 years as a teacher before discovering the Wim Hof Method transformed her physical energy and emotional capacity. Today she leads workshops, retreats, and breathwork journeys across Europe.
🔗 Find her on the Wim Hof website
Sandra Abdul Karim
A former corporate finance professional turned yoga teacher and wellness leader, Sandra now teaches yoga and breathwork in corporate settings and leads immersive retreats in Sweden and beyond.
🔗 Find her on the Wim Hof website
Together, Katja and Sandra are co-leading transformational retreats that blend nature, breath, and mindset to create space for lasting change.
If you’re burned out, overstimulated, or stuck in “always-on” mode—this episode is for you.
📞 Connect with Roy:
🌐 www.allthepower.co.uk
💼 LinkedIn: Roy Castleman
Lynda Howarth is the definition of a Power Mover. A high-performance entrepreneur who built and exited 10 fitness businesses—Lynda faced burnout, a serious injury, and the collapse of an industry she once dominated.
But that wasn’t the end.
It was the beginning of something smarter.
In this raw and empowering episode, Roy Castleman sits down with Lynda to unpack the real entrepreneurial journey—one filled with ambition, exhaustion, reinvention, and a relentless drive to create freedom on her own terms.
From launching her first gym at age 27 to bootstrapping a tech-forward telephone answering service (Perfect Reception) during the pandemic, Lynda shares lessons for any business owner who's ever felt like quitting.
This isn’t just a story of hustle—it’s a roadmap to sustainable success, resilience, and redefining how business should work.
“I realized I wasn’t building a business anymore—I was just on a treadmill.”
— Lynda Howarth
“You can be your own worst enemy if you don’t check in with your energy.”
— Roy Castleman
“AI is a powerful tool—but human connection is still the differentiator.”
— Lynda Howarth
Available on Spotify, Apple Podcasts, YouTube, and all major platforms.
Don’t forget to leave a 5-star review if this episode inspired you!
🔗 Guest Website: https://causeaneffect.co.uk ⏱️
Duration: 59 minutes👤Host: Roy Castleman
🎧 Guest: Clare Amos, Chartered Business Psychologist | Founder of Cause An Effect
Consulting | Cranfield University Faculty
🔍 Episode Overview:
In this powerful and thought-provoking episode, Roy welcomes Clare Amos, a Chartered Business Psychologist and founder of Cause An Effect Consulting. Clare is known for her transformative leadership work with high-performing executives, senior teams, and global business leaders through her programs at Cranfield University and beyond. Clare shares insights into self-awareness, emotional intelligence, and performance psychology—highlighting the deep internal work necessary for authentic leadership. She and Roy explore how breathwork, mindset, and presence can reshape how leaders show up for their teams, their businesses, and themselves.
💡 What You'll Learn:
🔥 Memorable Quotes:
"Where you’re already brilliant is where you’ll continue to be brilliant. That’s what you should leverage." — Clare Amos
"Your energy is limited. Don’t waste it on yesterday’s emotions or tomorrow’s anxieties." — Roy Castleman
"If you’re making up stories anyway, make them empowering." — Clare Amos
🌱 Resources & Mentions:
📩 Connect with Clare:
🌐 https://causeaneffect.co.uk
💼 LinkedIn: Clare Amos
📞 Connect with Roy:
🌐 www.allthepower.co.uk
💼 LinkedIn: Roy Castleman
🎯 Tags:
#LeadershipDevelopment, #BusinessPsychology,
#PowerMoversPodcast, #EmotionalIntelligence, #SelfAwareness, #CauseAnEffect,
#CranfieldUniversity, #ExecutiveCoaching, #RoyCastleman, #Breathwork,
#DrJoeDispenza, #HighPerformanceLeadership
In this episode of Power Movers, Roy Castleman sits down with leadership coach and entrepreneur Suzanne Hopson to explore her inspiring journey from working three jobs as a young single mom to becoming President of Operations in a major property company—and then stepping into entrepreneurship to build her own consulting firm, here2elevate. Suzanne shares powerful insights on overcoming fear, finding mentors, stepping into leadership, and the game-changing impact of business operating systems. Whether you’re an aspiring entrepreneur or a seasoned business owner, this conversation is a masterclass in clarity, courage, and reinvention.
What You’ll Learn:
· How a rock band challenge led to deeper trust and team performance
· The mentor who helped Suzanne escape fast food and step into real estate
· Lessons in fear, risk-taking, and how to act before you're ready
· Why structure and accountability are the missing ingredients in many businesses
· How business operating systems can transform your team and mental clarity
· The power of vulnerability, trust, and real issue-solving in meetings
· Suzanne’s advice to anyone on the edge of their next big move
Timestamps:
00:00 – Welcome and introduction
02:00 – The rock band story: community, trust, and music
06:15 – Early life: fast food jobs, single motherhood, and a pivotal apartment visit
10:30 – Learning the ropes, making mistakes, and growing through mentorship
14:45 – Career climbs and realizing the power of coaching
18:30 – Hard-earned wisdom on fear and missed opportunities
23:00 – Vistage and the decision to go all in on entrepreneurship
27:30 – Launching here2elevate and building her own team
30:00 – Business operating systems and why they matter
33:00 – Suzanne’s favourite tools: meetings, issue solving, and accountability
36:00 – Vision for the future and her message to business owners
39:00 – Wrap-up and how to connect with Suzanne and Roy
Website: here2elevate.com
LinkedIn: Suzanne Hopson
Connect with Roy Castleman
& All the Power Ltd:
Website: www.allthepower.co.uk
LinkedIn: Roy Castleman
Instagram: @allthepoweruk
Podcast on all platforms: Power Movers
Quote from Suzanne:
“If people hadn’t opened doors for me, I wouldn’t be at the table. Now, it’s my turn to open those doors for others.”
In this powerful and deeply human episode of Power Movers, host Roy Castleman, founder of All the Power Ltd, sits down with Amaury Renard – a former luxury watch executive turned skydiving coach, freediving instructor, and transformational guide. This episode dives deep into Amaury’s extraordinary transition from corporate burnout to a life of freedom, presence, and purpose.
Amaury opens up about the challenges he faced growing up, the trauma that shaped him, and how he built a successful but ultimately unfulfilling career. Through freediving, skydiving, and meditation, he reconnected with his authentic self and now helps high-performing professionals do the same.
Roy and Amaury reflect on their shared love of extreme sports, mindset training, and personal growth—core pillars of Roy’s mission at All the Power Ltd to help entrepreneurs and business owners reclaim their time, optimize their performance, and live the life they love.
What You’ll Learn:
Key Quotes:
“I had the money, the view, the job, the lifestyle... but none of it mattered when I realized I had built it all for someone else.” – Amaury Renard
“Freediving teaches you to calm your mind in the most intense situations. That skill transforms how you live your life.” – Amaury Renard
“You are not your thoughts. And once you see that, you get to decide who you really want to be.” – Amaury Renard
“So many business owners are stuck in the past or the future. The power lies in learning to live right now.” – Roy Castleman
Who This Episode Is For:
Entrepreneurs, executives, and high-performers who are outwardly successful but feel inwardly disconnected. This is for those seeking clarity, authenticity, and a life that truly aligns with who they are.
Connect with Amaury Renard:
Amaury delivers personal coaching and executive seminars focused on emotional
regulation, leadership, and performance.
👉 LinkedIn –Amaury Renard
Connect with Roy Castleman & All the Power Ltd:
Roy Castleman is the founder of All the Power Ltd, a business coaching
and personal development company that helps entrepreneurs reclaim their time,
implement clarity-creating systems, and pursue a life they love.
👉 LinkedIn –Roy Castleman
👉 Website – All the Power Ltd
Mentioned in This Episode:
00:00 Introduction to Power Movers Podcast
00:44 Meet Amuary: The Adventurous Businessman
01:32 Amuary's Teenage Years and Early Career
03:13 Corporate Success and Personal Crisis
04:49 The Turning Point: Self-Discovery and Sports
09:51 Journey into Meditation and Self-Realization
15:01 Combining Extreme Sports with Mindfulness
16:58 From Personal Growth to Business Coaching
28:17 Practical Advice for Self-Improvement
35:02 Conclusion and Contact Information
In this powerful and deeply moving episode of Power Movers, Roy sits down with Lorraine McDonnell — public speaker, bestselling author, and Level 2 Wim Hof Method instructor — to explore the raw, unfiltered story behind her transformation from trauma survivor to fearless leader and guide. From a free-spirited childhood on a farm in rural Ireland to surviving two brutal assaults that would alter her life path, Lorraine shares how she hid her pain for years — only for it to surface decades later in the form of PTSD, panic attacks, and addiction. But that was only the beginning of her comeback. Through courage, mindset work, and embracing radical practices like cold exposure, firewalking, and breathwork, Lorraine built herself back up — stronger than ever. Her story is not just one of survival, but of fierce purpose, and she’s now helping others reclaim their power, their bodies, and their lives. If you're a business owner, trauma survivor, or simply someone navigating life's challenges, this episode will shake you, heal you, and inspire you to rise.
🔥 What We Cover in This
Episode:
🌾 Lorraine’s wild and free childhood in rural Ireland — and how it shaped her spirit
😔 The two traumatic assaults she survived as a student — and why she stayed silent
💥 The psychological toll of trauma, PTSD, and self-medicating with alcohol
🙏 Her breaking point — and the moment she knew something had to change
❄️ Her discovery of the Wim Hof Method and the unexpected power of cold water
🔥 Firewalking, mountain summits, and reclaiming control through radical resilience
💼 How she left corporate life to build a thriving wellness business from scratch
📚 The birth of her bestselling memoir I Am Lorraine — and why it’s more than just a book
🎤 Her vision for a global movement to break shame and inspire courage
🧠 How breathwork became the key to calming her mind and healing her trauma
💡 What every entrepreneur should know about courage, purpose, and living in the NOW
🧊 Notable Quotes:
“I didn’t want to write something that was tinted through an unrealistic lens. I wanted to tell the raw, honest truth — and show that healing is possible.”
“Cold exposure didn’t just change my physiology — it gave me back control over my mind.”
“Firewalking and ice baths may be extreme, but they bring you into the moment — and that’s where all your power is.”
“When we hold onto trauma in silence, it doesn’t go away — it just resurfaces later. Speaking is healing.”
💡 Why You Should Listen:
Whether you're navigating trauma, burnout, or simply feel stuck in your current chapter — Lorraine’s story will remind you that it’s never too late to start over. Through real talk, hard truths, and a whole lot of grit, she reveals how cold water and courage can reset not just your nervous system, but your life. You’ll walk away from this episode with a renewed sense of purpose, actionable tools, and an understanding that healing doesn’t have to look perfect — it just has to be honest.
📚 Resources & Mentions:
📖 Lorraine’s Book: I Am Lorraine on Amazon*
🔗 Lorraine’s Website: www.iamlorraine.com
📲 Instagram: @iamlorraine
🎯 Connect with Roy:
🌐 Website: allthepower.co.uk
📥 Email: [email protected]
📱 Social: LinkedIn | Instagram | Facebook
📝 Disclaimer:
The information shared in this episode is for informational purposes only. Please consult a qualified professional before making personal or business decisions related to trauma, health, or well-being.
🔁 Like This Episode?
If Lorraine’s story moved you, please leave a review, share the episode with a friend, and tag us on socials — we’d love to hear your takeaways
In this episode of Power Movers, I sit down with my good friend Max Munson—a serial entrepreneur, Wim Hof instructor, and world champion ice swimmer. Max shares his inspiring journey from moving to Prague in 1992 with nothing, to building seven restaurants, a brewing company, and an import/export business. We also explore his transition into wellness, how he became a competitive swimmer in his late 40s, and his journey into cold exposure and breathwork.
We talk about the power of mental resilience, navigating financial crises in business, and how entrepreneurs can use wellness practices to reduce stress and perform at their best. Max also shares insights from his Wim Hof instructor journey, his recent world championships in ice swimming, and his new book on cold exposure.
This is an episode packed with business lessons, personal transformation, and practical takeaways for anyone looking to thrive in both business and life.
✅ Max’s Entrepreneurial Journey – How he built multiple businesses from scratch in Prague, overcame financial challenges, and pivoted when needed.
✅ Mindset & Resilience in Business – Lessons from financial crises and how Max kept his businesses alive when times got tough.
✅ Cold Exposure & Mental Strength – The science behind cold water immersion, how it builds resilience, and why it became a game-changer for Max.
✅ From Business to Wellness – Why he transitioned from the restaurant industry into breathwork and wellness coaching.
✅ Ice Swimming & World Championships – How he became a world champion in 50m and 100m freestyle ice swimming and the mental training behind it.
✅ Wim Hof Method & Breathwork – How breathwork can help business owners reduce stress, improve focus, and boost energy.
✅ Lessons for Entrepreneurs – The biggest takeaways for anyone wanting to start or scale a business.
Guest: Max Munson🌍 Founder & Entrepreneur – Built 7+ restaurants and multiple businesses in Prague
🏆 World Champion Ice Swimmer – 50m & 100m freestyle gold medallist
🧊 Wim Hof Instructor & Cold Exposure Expert
📖 Author of ‘Diving Back In’ – A book about returning to sports as an adult
🍽️ Owner of Max’s Steakhouse, Prague – Known for top-quality dry-aged steaks and premium whiskey tastings
📍 Visit Max’s Steakhouse: Website
00:00 – Welcome to Power Movers & Introduction to Max Munson
02:15 – Max’s journey: From the US to Prague with nothing
07:45 – Building a business in a foreign country & starting his first restaurant
15:20 – Facing financial crises & lessons from failures
22:00 – The importance of personal growth & work-life balance
27:40 – How swimming changed Max’s life & got him into competitive racing
33:10 – Cold exposure: Discovering the power of the cold during lockdown
39:55 – Training with the Wim Hof Method & breathwork benefits
46:15 – Competing in ice swimming: Becoming a world champion
52:00 – Max’s advice for entrepreneurs & mindset tips
57:30 – His upcoming book on cold exposure & mental toughness
01:02:00 – Where to find Max & closing thoughts
Resources & Links:📘 Max’s Book – Diving Back In: Amazon
🍽️ Max’s Steakhouse in Prague: Website
🧊 Learn More Max on the Wim Hof Method Website: Wim Hof Website
📖 Max’s Upcoming Book on Cold Exposure (Coming Soon!)
Connect with Us:🌟 Follow Power Movers for More
📩 Email Roy: [email protected]
📲 LinkedIn: Roy Castleman
📸 Instagram: @roycastleman
🎙️ Subscribe to the Podcast!
🎧 If you enjoyed this episode, please leave a review and share it with your friends! 🚀
In this episode of Power Movers, host Roy Castleman sits down with business operating system expert Scott Abbott to discuss the power of structured systems in scaling businesses. Scott, the visionary behind BOS UP, shares his journey, insights, and strategies for implementing Ninety.io—a powerful SaaS-based business operating system—into small and medium-sized enterprises. Together, they explore how business owners can regain control, increase efficiency, and ultimately live the life they love.
From leadership principles to AI’s role in modern business, this episode is packed with actionable insights for entrepreneurs looking to optimize their operations and find balance in their lives.
What You’ll Learn in This Episode:
✔️ The role of a business operating system in scaling a company
✔️ The integration of BOS UP and Ninety.io and why it’s a game-changer
✔️ How business owners can avoid burnout by implementing structured processes
✔️ The importance of defining core values and aligning them with company goals
✔️ Real-world examples of companies transforming through BOS UP
✔️ How AI is revolutionizing business efficiency
✔️ Why balancing business, health, and personal growth is key to long-term success
Guest Spotlight: Scott Abbott
Scott Abbott is a seasoned entrepreneur, business coach, and the founder of BOS UP, a leading business coaching organization that helps companies implement effective operating systems. With over 30 years of experience in startups, corporate giants like IBM and Microsoft, and consulting for hundreds of businesses, Scott brings unparalleled insights into leadership, strategy, and execution. His expertise in pairing BOS UP with Ninety.io has helped thousands of businesses streamline their operations and scale with clarity and purpose.
Scott's Linkedin
Episode Highlights:
[00:02:00] Introduction to Scott Abbott
[00:10:30] What is BOS UP and How Does It Work?
[00:20:00] Why Business Operating Systems Are Essential
[00:35:00] The Power of Core Values in Business
[00:45:00] The Role of AI in Business Today
[00:45:00] Work-Life Balance and the Entrepreneur’s Journey
[00:50:00] The Future of BOS UP and Ninety.io
[00:55:00] Final Thoughts & Advice from Scott
Resources Mentioned in This Episode:
🔹 BOS UP Website
🔹 Ninety.io
🔹 Atomic Habits by James Clear
🔹 Wim Hof Method
🔹 Extreme Ownership by Jocko Willink
Connect with Us:
📌 Follow Power Movers on Social Media:
📩 Have feedback or questions? Email Roy at [email protected]
Enjoyed This Episode?
If you loved this conversation, please consider leaving a rating and review on your favourite podcast platform. Your support helps us reach more business owners and entrepreneurs who need practical tools to grow, scale, and reclaim their time!
🎧 Until next time, keep moving forward, stay inspired, and live the life you love!
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