Alex Edwards sits down with Chelsea Keller, sponsorship leader at Modern Day Wife, for a practical conversation about sales, prospecting, rejection, and what it takes to succeed in a commission-only role. Chelsea shares how an unconventional background in broadcasting, hospitality, luxury resale, and digital marketing shaped her approach to sponsorship sales and why she stayed when the money was far from immediate.We discuss how she generates high volumes of outreach, identifies the right decision-makers, and keeps going through rejection by staying aligned with the mission and the work itself.

Key topics

• Chelsea shares her nontraditional path into sales, including broadcasting school, 20 years in hospitality, and time in luxury resale before moving into sponsorships.
• She explains how Modern Day Wife became the right fit because the role matched her experience, interests, and desire for more flexibility and remote work.
• Alex and Chelsea discuss why commission-only roles fail for many people when expectations are unrealistic and the long-term effort is underestimated.
• Chelsea talks about betting on herself early, living off a line of credit, and treating the role like an investment in her own education.
• She describes how her early outreach mistakes, bad leads, and heavy rejection became the foundation for her current confidence and precision.
• Chelsea breaks down her prospecting system by category, starting with beauty, wellness, fashion, lifestyle, business, and entrepreneurship brands.
• She explains why local brands matter for certain activations like med spas, while specialized national brands can be approached more broadly.
• Chelsea details the scale of outreach required to fill events, including roughly 60,000 emails to produce 30 to 50 sponsorships.
• She shares her current email workflow, including bulk email tools, list-building, subject line strategy, and an open rate she says reaches 100 percent.
• Alex and Chelsea connect volume, relevance, and persistence to the reality of long-term sales success, especially in a commission-only environment.

Timestamps

00:00 - Why this episode matters and Chelsea’s role at Modern Day Wife
01:58 - Chelsea’s eclectic background before sales
05:34 - How a fashion show led to a sponsorship career
07:43 - Why the role requires full commitment, not half-effort
10:00 - Why Chelsea stayed with commission-only sales
13:29 - Learning the basics the hard way through repetition
15:27 - Rejection, sales heroes, and Ryan Serhant’s mindset
18:49 - Why early objections became her best training
21:27 - Commission-only sales, false expectations, and long-term commitment
23:43 - Knowing when you are in the right vehicle
27:02 - Why the mission and the people keep her engaged
30:55 - How Chelsea uses discovery to uncover needs and sell value
31:43 - The reality of generating 20-plus sales calls a week
34:14 - Why outreach is her least favorite part of the job
35:26 - Sponsorship pricing: swag bags, brand activations, and custom tiers
36:57 - How Chelsea categorizes ideal brands by industry and subcategory
39:12 - Local versus national outreach strategy
41:04 - Why follower count does not predict sponsorship success
43:45 - Getting to the real decision-maker
45:27 - Why volume is the game in sponsorship sales
46:10 - The scale required to fill one event
47:26 - Using lists, tools, and bulk email systems to create leverage
50:17 - Subject lines, open rates, and bulk email performance
54:23 - Mentorship, consistency, and giving away what you learn
Connect with Chelsea and Modern Day Wife

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Website

Building a Successful Online Nutrition Business with Zoe Schroeder

In this episode, Zoe Schroeder, a registered dietitian and founder of Zoe Schroeder Nutrition, shares her journey from overcoming her own struggles with disordered eating to building a thriving online coaching practice. She discusses the key lessons learned along the way, from transitioning through clinical roles to scaling her business with a team and embracing technology like AI. Whether you're in health-related fields or any entrepreneurial space, Zoe’s insights on persistence, scaling, and staying authentic are invaluable.

Key Topics

• Zoe’s personal journey from college struggles with food to becoming a registered dietitian and business owner
• How to leverage personal experience and credentials to build trust with clients
• The importance of systemizing your business to scale beyond one-on-one client work
• Navigating the shift from inpatient clinical roles to online coaching and insurance-based services
• Strategies for managing time and energy when working full-time and building a business simultaneously
• Embracing tools like AI to streamline workflows without losing the human connection
• The significance of mindset work and relationship with oneself in coaching success
• Practical tips for entrepreneurs to prioritize health without sacrificing business growth
• The power of investing in mentorship and coaching for sustainable business development
• Setting clear milestones and developing a vision for the next phase of growth

Timestamps

00:00 - Introducing Zoe Schroeder and her journey into nutrition and entrepreneurship
00:58 - Zoe’s personal story of overcoming disordered eating and switching her major
01:53 - Transitioning from clinical roles in hospitals to online coaching
02:43 - Building confidence and trust with clients through personal experience
03:54 - Why Zoe chose to start her own business and the challenges faced
04:11 - The importance of systematizing her practice to scale capabilities
05:14 - Embracing insurance and expanding team for greater reach
06:37 - Lessons learned from balancing full-time work and business growth
07:50 - How mindset and relationships influence client success
09:15 - The role of technology and AI as tools, not threats, in health coaching
10:55 - Prioritizing self-care for better business performance
12:00 - Reflecting on perseverance and maintaining why as the core motivator
13:20 - Setting clear milestones for business growth and team expansion
14:00 - Final words: investing in support and embracing change for long-term success

Final thoughts

Zoe emphasizes the importance of persistence, continuous learning, and leveraging both personal and professional experiences to serve clients authentically. She encourages entrepreneurs in health and beyond to view tools like AI as support systems that enhance human connection, not replace it. Her journey reminds us that success stems from clarity of purpose, strategic scaling, and self-investment.

Connect with Zoe

Instagram

Website

Embracing Motherhood, Mental Health, and Building Confidence as a Mompreneur

In this episode, Dharma Fausett shares her inspiring journey of balancing motherhood, mental health, and entrepreneurship while living abroad. Discover practical insights on cultivating confidence, managing remote business growth, and maintaining self-care amidst life's chaos.Key Topics

• Dharma's entrepreneurial evolution from wellness to beauty branding over 7+ years
• The importance of persistence and never quitting despite hardships
• How motherhood and moving across countries impacted her business and personal identity
• Strategies for effective social media growth: quantity over quality, content repurposing, and delegation
• The significance of tracking changes and results through a change log and insights
• Managing postpartum mental health and the need for community support
• Creating a family organizational system and involve children in household tasks
• Finding purpose beyond survival mode and emphasizing self-care
• Balancing business growth while honoring life's seasons and responsibilities
• Core principles for sustainable success: clarity on goals, consistency, and integrity

Timestamps:

00:00 - Introduction to Dharma Fawcett and her diverse background

02:19 - How Dharma's entrepreneurial journey began in Nashville and Hawaii

05:49 - Moving into influencer marketing and transitioning into wellness and beauty

08:10 - The importance of never quitting and persisting through setbacks

09:34 - Defining pivotal moments that reinforced her business journey

11:36 - The impact of her first pregnancy and motherhood on her entrepreneurship

14:26 - The significance of tracking progress with change logs and insights

17:20 - Navigating postpartum challenges and mental health awareness

20:23 - The importance of self-care and establishing routines for moms

23:37 - Building a legacy and living intentionally at the end of life

27:17 - The role of community and creating support systems for women and moms

30:00 - Recognizing when self-care becomes a necessity rather than an option

32:27 - The challenge and importance of women prioritizing themselves

35:42 - Delegation and creating a family village and responsibilities for children

39:22 - Best practices for growing social media presence and content efficiency

44:01 - The power of posting consistently and leveraging insights for growth

46:00 - Dharma's advice to aspiring mompreneurs and embracing abundance

Resources & Links

• Opus Clip – Tool for clipping long-form videos into shorts
• Metri Cool – Cross-platform social media scheduling tool

Dharma Faucett

• Instagram
• LinkedIn
• YouTube Channel

From Startup to Scaling: Inside the Growth of a Legal Practice

Discover how Joe Guernaccini transformed his and his wife’s law firm from a home-based startup into a seven-figure business. Gain insights into leadership, team building, and the importance of data-driven decision-making in scaling.

In this episode:

• Joe shares the early days of building his law firm during the pandemic
• Key decisions that fueled rapid growth and team expansion
• The vital role of tracking metrics and maintaining accountability
• Approaches to leadership, patience, and handling mistakes
• Insights on purpose, work-life balance, and surrounding yourself with growth-minded people
• Practical advice for couples balancing W2 jobs and entrepreneurial ventures

• The journey from a two-person startup to a 26-employee firm
• Pivoting strategies during COVID to generate leads organically
• The importance of setting clear KPIs for employees and tracking daily/weekly outputs
• How investing in hiring and delegation can accelerate growth
• Cultivating a results-driven culture with core values like patience and accountability
• The necessity of marketing investment—spending a percentage of revenue to scale
• The significance of having a long-term vision and aligned team goals
• Leadership skills that are often underrated, such as digging into performance issues
• The balance of work and personal life; loving what you do and leveraging purpose
• Overcoming the mindset that readiness is a prerequisite for success
• Practical tips for couples transitioning from W2 employment to business owners
• Surprising lessons from early days of running a business amidst personal sacrifices

Timestamps:

00:00 - Introduction and Joe Guernaccini’s entrepreneurial background

01:11 - The evolution of the law firm during the pandemic

02:20 - Organic lead generation strategies in a referral-driven industry

03:18 - Growing from 2 to 26 employees and hitting 7 figures

04:00 - Recognizing the sign to leave a W2 job and go full-time

05:14 - The risks and rewards of hiring high-salary employees

07:23 - Steps to successfully delegate and manage accountability

09:10 - Tracking employee performance with KPIs and data analysis

10:37 - The importance of diligent number tracking and business analytics

13:38 - Balancing accountability with understanding and patience

17:15 - Personal growth as a leader and ongoing learning

20:48 - The key role of marketing and sales in scaling

22:26 - Investment in marketing as a snowball effect

25:17 - Reflecting on goals vs. true growth and planning

27:11 - Lifestyle changes from early days to now

28:42 - Early struggles with work-life balance and current routines

31:34 - The personal dimension of purpose in entrepreneurship

36:45 - Sacrifices made for business success and family priorities

37:32 - Defining work-life balance: creating your own version

40:26 - The importance of surrounding yourself with growth-minded individuals

42:48 - Rapid fire: biggest mistakes entrepreneurs make

46:43 - Best investments made for business growth

48:47 - Advice for couples balancing W2 jobs and starting a business

51:09 - Connecting with Joe and closing thoughts

Resources & Links:

• Delivering Happiness by Tony Hsieh
• Joe’s legal marketing company: Non Stuffy Attorneys
• Joe’s podcast: Non Stuffy Attorneys

Welcome to POWER Moves, the podcast that not only introduces you to successful entrepreneurs, but more importantly gives you practical insights into what they actually did to become successful.

In Episode 008, Alex Edwards sits down with Wilfred Zapata, founder of Apollo Energy USA, to talk about one of the hardest balancing acts in entrepreneurship: building a successful business while staying present for the people who matter most.

Wilfred shares how breaking away from society's traditional blueprint allowed him to create a life centered around family, freedom, and legacy—and why success means far more than revenue alone.

In this episode, you'll learn:

• Why entrepreneurship requires redefining success
• Building a business around your family instead of sacrificing them for it
• The mindset shifts that create freedom
• How fatherhood changed Wilfred's leadership
• Creating a legacy that extends beyond money
• Taking ownership of your future
• The power of intentionally designing your life

If you're chasing business success but don't want to lose what matters most along the way, this episode is for you.

Find out more about Will here

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Welcome to POWER Moves, the podcast that not only introduces you to successful entrepreneurs, but more importantly gives you practical insights into what they actually did to become successful.

In Episode 006, Alex Edwards sits down with Cesar Vargas, entrepreneur and leader behind Joanna Vargas Salon, to discuss what it really takes to build a luxury brand that stands the test of time.

From taking massive risks as an entrepreneur to obsessing over exceptional customer service, team training, and the key performance indicators that drive business growth, Cesar shares the mindset and systems that helped transform a vision into one of New York City's premier beauty brands.

In this episode, you'll learn:

• How Joanna Vargas Salon was built from the ground up
• Why exceptional service is your greatest competitive advantage
• The risks every entrepreneur has to be willing to take
• The importance of taking ownership for every outcome
• The KPIs every business owner should understand
• How to build and train a high-performing team
• Why self-belief is one of the greatest business assets you can develop

Whether you're building a service business, leading a team, or trying to create a premium brand, this episode is packed with practical lessons you can implement immediately.

Find out more about Cesar here

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Welcome to POWER Moves, the podcast that not only introduces you to successful entrepreneurs, but more importantly gives you practical insights into what they actually did to become successful.

In Episode 005, Alex Edwards sits down with Roberto Gavilanes, Owner and CEO of Bluenergy, to discuss entrepreneurship, adaptability, leadership, and what it takes to build a successful company while navigating life's unexpected challenges.

Having generated more than $500 million in solar sales throughout his career, Roberto shares lessons from his journey to the United States, building Bluenergy, overcoming obstacles, and developing the mindset required to thrive in changing environments.

In this conversation, we discuss:

• Roberto's journey to the United States
• Entrepreneurship and risk-taking
• Building Bluenergy
• Adaptability and resilience
• Leadership and company growth
• Problem solving under pressure
• Lessons learned from scaling a business
• Creating opportunities instead of waiting for them

Whether you're building a business, leading a team, or facing challenges of your own, this episode is packed with insights on how adaptability can become your greatest competitive advantage.

Find out more about Roberto here

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Welcome to POWER Moves, the podcast that not only introduces you to successful entrepreneurs, but more importantly gives you practical insights into what they actually did to become successful.

In Episode 005, Alex Edwards sits down with entrepreneur, founder, and investor Andrea D'Agostini to discuss entrepreneurship, reinvention, opportunity, and what it takes to build businesses that create meaningful impact.

Andrea has spent years helping companies grow while building ventures of his own across multiple industries. In this conversation, he shares lessons from his entrepreneurial journey, the challenges of scaling businesses, the importance of mission-driven work, and how following conviction can lead to unexpected opportunities.

Topics include:

• Entrepreneurship and business growth
• Building Monarchy
• Scaling companies and leadership
• Mission-driven entrepreneurship
• Wanted Fertility and purpose-driven business
• Reinvention and personal growth
• Decision-making under uncertainty

Whether you're starting your first company or building your next chapter, this episode offers valuable insights on creating businesses that matter.

Find out more about Andrea here

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Cutting Through Wellness Hype & Building Technology That Actually Works

In Episode 003 of POWER Moves, Alex Edwards sits down with Bill Wiedemann, President and CTO of Lumara, to discuss entrepreneurship, product integrity, innovation, and what it takes to build a company around real results instead of marketing hype.

As the LED skincare industry continues to explode in popularity, Bill shares how Lumara has spent the last decade developing technology designed to deliver measurable outcomes while many competitors focus on trends and flashy claims.

In this conversation, we discuss:

• How Lumara got started
• Building a technology company in a crowded market
• Why most LED skincare products fail to deliver results
• The difference between science and marketing
• Leadership and entrepreneurship lessons learned along the way
• What it takes to build trust with customers

Whether you're an entrepreneur, founder, or consumer trying to separate fact from fiction, this episode offers valuable insights into building credibility in a world full of noise.

Find out more about Lumara here

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⁠Web

In this episode of POWER Moves, Alex Edwards sits down with celebrity esthetician, skincare founder, and makeup artist Omayma to discuss entrepreneurship, burnout, reinvention, and redefining success.


After years of building a thriving career in Los Angeles, Omayma found herself exhausted, overwhelmed, and facing health challenges that forced her to reevaluate everything.


She shares how stepping away from the hustle culture mindset, leaving Los Angeles, and rebuilding her life around health and alignment ultimately led to more clarity, better results, and a deeper sense of fulfillment.


This episode is for founders, entrepreneurs, and high achievers who feel like they're constantly chasing the next goal but wondering if there's a better way.

Find out more about Omayma Ramzy here

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