Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators. 

This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively. 

Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.

Watch the Full Episode and Follow us on Social Media! ↓

Timestamps:

00:00 Introduction

00:42 Kelly's Journey to Personal Branding

01:47 The Evolution of Personal Branding

03:37 Defining Personal Branding

05:51 Key Elements of a Strong Personal Brand

08:48 Tailoring Your Personal Brand Across Platforms

12:44 Starting Your Personal Branding Journey

14:41 Auditing and Enhancing Your Personal Brand

18:33 Success Stories and Strategies

24:33 The Importance of Personal Branding Goals

25:58 The Power of Personal Branding in Business

26:11 Stephen Bartlett's Insight on Personal Branding

27:03 Monetizing Your Personal Brand

27:43 The Role of Employees in Personal Branding

29:11 Staying Relevant in a Fast-Changing Media Landscape

30:11 Content Creation Strategies

32:37 Balancing Authenticity and Content Creation

33:44 Overcoming the Fear of Posting

38:20 Networking and Personal Branding

40:44 Public Speaking and Personal Branding

42:36 Activities to Build Confidence and Personal Branding

45:06 The Importance of Personal Branding Across Industries

46:57 Tools and Resources for Personal Branding

48:10 Kelly Lundberg's Book and Final Thoughts

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