Doaa Farid shares her perspective on the evolving podcast industry in the Middle East, and how there is space for creators to develop shows that are meaningful to them. 

Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News. 

During this inspirational episode Doaa shares her thoughts on the Middle East podcast environment, what genre's and shows are popular, and the need for more genuine podcast content. If you are an aspiring podcast creator and brand considering producing a show, this episode will inspire you buy that mic and create a show! 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. 

Visit nextbroadcast.media to learn more 

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/ 

Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans. 

Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform. 

During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. She also touches on the different podcast advertising methods including programmatic advertising and branded show creation. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. 

Visit nextbroadcast.media to learn more 

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/ 

Moktar Larbi shares his perspective on the magic of podcasts and why this makes it a powerful marketing channel. 

Moktar Larbi is CEO for Amplify Creators, and COO of Anazala Family. 

Moktar Larbi works closely with creators giving him unique insight into the strong connection between listeners and hosts. During this episode Moktar discusses how brands can leverage this connection to create a strong marketing campaign. Plus how he uses podcasts as valuable lessons from experts. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. 

Visit nextbroadcast.media to learn more 

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/ 

Ovais Ahmad shares his perspective on marketing with podcasts and how he used podcasts to grow customer numbers. 

Ovais Ahmad is Performance Marketing Growth Manager for Talabat, an online food ordering company in the Middle East. 

In this episode Ovais Ahmad shares his thoughts on marketing with podcasts and how it cuts through the over crowded noise of social and digital. As a successful marketing expert, his ideas and advice will help growing businesses innovate media plans with the addition of podcasts. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. 

Visit nextbroadcast.media to learn more 

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/ 

Marie-Christine shares her perspective on the evolution of advertising, programmatic buying, and how to test podcasts in media plans. 

Marie-Christine is Director of Business Development MENA at The Trade Desk. 

In this episode Marie-Christine talks about her connection to podcasts, the Middle East media landscape, and how listener habits can enhance media plans. As an expert in programmatic advertising, Marie-Christine also shares her thoughts on buying, testing and measuring podcast ads. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. 

Visit nextbroadcast.media to learn more 

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/ 

Pauline Rady shares her perspective on why podcasts support the marketing needs of luxury brands, and how podcast creators can attract top name advertisers. 

Pauline is Group Director - LVMH Business Lead MENA - at Spark Foundry, Publicis Media. 

As an expert is the luxury market, during this episode Pauline discusses the unique attributions of podcasts to meet the marketing needs of high cost / luxury brands. Plus a discussion on what brands are looking for from podcasters, and how to innovate media plans with the addition of podcasts. 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. 

Visit nextbroadcast.media to learn more 

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/ 

Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets. 

Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3. 

During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authenticity that makes it valuable to advertisers. As a past leader of a global media agency and now podcast host, Luca has the unique perspective from both sides. 

 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. 

Visit nextbroadcast.media to learn more 

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/ 

Tarik Chebib shares his perspective on how he has grown a successful business using podcast advertising, and the flexible advantages it gives growing brands. 

Tarik is CEO, Middle East, of Capital.com a fintech company with expertise in trading, markets, blockchain, technology, customer centricity and financial regulation. 

During this episode Tarik talks about how Capital.com used podcast advertising to reach new customers, and their future plans with the medium. As a successful leader Tarik shares his advice for business owners and why podcast advertising could be a sound choice. 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. 

Visit nextbroadcast.media to learn more 

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/