Join us  as we uncover the impact of purpose in the business world. In this episode, "Power of Purpose In Business," host Amy Vaughan speaks with Lorraine Schuchart, founder of Prosper for Purpose, a certified B Corporation. Explore what truly resonates with an audience as Lorraine shares her journey from copywriting to entrepreneurship, driven by a desire to make a difference in communities. Discover the necessity for companies to focus on values and purpose beyond profitability. Learn how purpose-driven businesses excel in customer loyalty, employee engagement, and profitability. Lorraine highlights the importance of aligning a company’s vision and mission with its core purpose to create a unique brand that stands out. Explore the power of purpose in business and its influence on brand, talent attraction, and long-term success, only on The Power Lounge.

Featured in the Episode

Lorraine Schuchart

Guest LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Guest Instagram: https://www.instagram.com/lorraineschuchart

Guest Website: https://prosperforpurpose.com/

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Brand Purpose Articulation
• Benefits of Purpose-Driven Companies
• Consumers' Quest for Authenticity
• Evolution of Business Purpose
• Discussion on "Purpose-Driven" Misuse
• Emotional Buying and Storytelling
• Long-Term Strategy in Branding and PR
• Purpose-Driven Vision and Alignment
• Internal and External Consistency

Quotes

"We align everything with the company's purpose through a golden thread”  - Lorraine Schuchart

"We need to evaluate the influence we have, as it shapes our purpose."- Lorraine Schuchart

Chapters

00:00 - Introduction

01:03 - Exploring Passion for PR and Varied Writing

06:54 - Harnessing Creativity for Business and Global Challenges

13:12 - Addressing Work Environment Hurdles for Women

18:19 - Prioritizing People and Planet in Business Practices

23:49 - Engaged in Collaborating with Purpose-Driven Enterprises

28:43 - Crafting Brand Impact: Time, Dedication, and Investment

35:02 - Articulating Vision, Embracing Purpose, Engaging Leadership

40:07 - Encouraging Interactive Engagement from Live Listeners

46:56 - Disney-Inspired Business Philosophy Elevates Customer Experience

51:29 - Attracting Attention with Clientele Rooted in Strong Purpose

53:34 - Business Mission Propelling Profitability and Competitive Edge

59:33 - Paramount Role of Reputation Management

01:03:19 - Outro

Powered by Heartcast Media

Support the show