"While empathy and understanding often involve fulfilling present desires, they can also transcend to comprehending needs that customers themselves might not even be aware of. As demonstrated by Henry Ford’s insightful perspective, innovation springs from recognizing that customers might articulate a desire for a faster horse. However, the true innovation arose in envisioning and delivering the Model T, providing a groundbreaking solution that addresses underlying needs in ways they never anticipated."

Following the release of Empathy and Understanding in Business," Dr. Jemma Green, joined us on the podcast to discuss her take on injecting empathy into business dealings and her chapter in the book. Dr. Green's chapter entitled "Power Your Business to the Top with Empathy and Understanding" shares her personal and professional experiences that led her to achieving success by showcasing empathy each step of the way.

So sit back, relax, and enjoy another enlightening conversation from one of the brightest minds in business.