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Think like a news organisation, or a publisher.
Treat your published posts like they have to fight for space in your shop window, or on the front page of your newspaper.
Have arguments and tension among your team about what goes in and what stays out.
Take pride in the content you distribute.
In this episode, Comsteria's Emma Baker interviews business owner Janine Neil, from Big Kids Little Learners about the role video is playing in her business growth.
There's also a special discount code where you can save 20% on our Smartphone Video Production on demand training course. Find out more at www.comsteria.co.uk/ondemand
In this episode, Comsteria's Emma Baker interviews business owner Janine Neil, from Big Kids Little Learners about the role video is playing in her business growth.
There's also a special discount code where you can save 20% on our Smartphone Video Production on demand training course. Find out more at www.comsteria.co.uk/ondemand
10 years of social media training is coming your way in Embrace The Space: The Book, by Colin Kelly and Gary Ennis.
I'm really looking forward to this book being published, probably in early September. We've shared the early drafts with friends and clients and the reviews are excellent with lots of people telling us they enjoy the humour and have found the advice really useful.
Find out more here, and listen to this episode for more details about what to expect.
10 years of social media training is coming your way in Embrace The Space: The Book, by Colin Kelly and Gary Ennis.
I'm really looking forward to this book being published, probably in early September. We've shared the early drafts with friends and clients and the reviews are excellent with lots of people telling us they enjoy the humour and have found the advice really useful.
Find out more here, and listen to this episode for more details about what to expect.
I've seen some good people end up very upset recently because they've had an unpleasant experience discussing important, topical issues on Twitter.
Having used Twitter since its very early days, I'm firmly of the opinion that it's not a channel you should use if you are expecting a well mannered reasonable discussion with someone. It simply wasn't built for that.
In this episode I explore why and offer some advice relating to what you could do instead. Twitter offers us easy reach or 'cheap heat' - if you've something of substance to say, you might need to sacrifice some of that reach, in favour of an audience that's genuinely interested in what you have to say, rather than simply ramming their own point of view down your throat.
I've seen some good people end up very upset recently because they've had an unpleasant experience discussing important, topical issues on Twitter.
Having used Twitter since its very early days, I'm firmly of the opinion that it's not a channel you should use if you are expecting a well mannered reasonable discussion with someone. It simply wasn't built for that.
In this episode I explore why and offer some advice relating to what you could do instead. Twitter offers us easy reach or 'cheap heat' - if you've something of substance to say, you might need to sacrifice some of that reach, in favour of an audience that's genuinely interested in what you have to say, rather than simply ramming their own point of view down your throat.
The author JK Rowling shared concerns about proposed legislation, relating to gender recognition. In doing so, she explained that she experienced abuse and violence earlier in her life. The retailer, The Body Shop responded, by tagging her in a Tweet.
In this episode, I share some thoughts on this and talk more generally about social media and finding the appropriate tone of voice for a brand.
The author JK Rowling shared concerns about proposed legislation, relating to gender recognition. In doing so, she explained that she experienced abuse and violence earlier in her life. The retailer, The Body Shop responded, by tagging her in a Tweet.
In this episode, I share some thoughts on this and talk more generally about social media and finding the appropriate tone of voice for a brand.
Colin shares what he believes is the most important question a business will ever ask, and encourages you to ask it more often.
This episode also includes some suggestions from Colin's Linkedin followers, who share what they consider to be the most important question for a business to ask.
Thanks for listening! You can find out more about Colin Kelly and Comsteria by visiting www.comsteria.co.uk
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