In this episode, Ann Carden delves into the importance of content in establishing credibility. She discusses the types of content to create, considering audience attention span, and shares five key considerations for creating powerful, influential content. The episode also explores understanding audience preferences, using social proof, analyzing content metrics, and the significance of omnipresence and repurposing content. Lastly, Ann talks about fixing content issues to grow businesses and crafting a solid content strategy.

With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.

After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet).

Grab Ann's free Masterclass @ www.expertinaccelerator.com

Learn more at her website @ www.annlcarden.com

Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach

If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @ acarden.com

(0:00) Introduction and Importance of Content in Establishing Credibility

(1:52) Discussion on the Type of Content to Create Considering Attention Span

(3:20) Five Things to Consider for Powerful Content that Influences Buyers

(7:43) Sponsor: Invitation to Ann's free 2-day Virtual Event

(8:33) Understanding Your Audience and the Type of Content They Consume

(11:35) Using Social Proof in Your Content to Build Credibility

(14:05) Understanding Your Content Analytics and Adapting Your Strategy

(15:13) Importance of Omnipresence and Repurposing Content

(16:16) Fixing Content Problems to Grow Your Business

(17:20) How to Build a Solid Content Strategy that Brings Business

(17:56) Closing Remarks, Introduction to the Expert In You Podcast and Call to Action for Subscription