"Personalization.. [is] only going to get more important and the customer expectations are only going to get bigger. [It’s] where the opportunity lies [for] a lot of marketers"
In episode 76 of the Customers Who Click podcast, I talked to Gen Furukawa of Prehook about the power of marketing quizzes, what kind of data we can collect from quizzes, how we can use them, and also what mistakes we must avoid when using customer quizzes to develop your audience segments. 
Most brands run marketing campaigns en-masse and they don’t go very far in sales. To market better and increase sales, you need to get close to customers and understand them in depth. To overcome this problem of lack of data, many brands turn to inferring data from customers' habits, using data banks/brokers, and using expensive predictive analytics tools. They forget the easiest source of customer data - asking the customers themselves! 
Quizzes can help you understand your customers by extracting important fields of information that help understand the customers and their preferences in depth. With this data, you can create personalized marketing campaigns and increase sales.
Gen Furukawa is the Co-Founder of Prehook, a platform to create interactive quizzes that help you create amazing experiences on your Shopify store. You can capture more leads, personalize the shopping experience, and grow your ecommerce sales with Prehook’s interactive quizzes. 
Gen is also the co-host of the CartOverload.com podcast.
You can check out Gen's product "Prehook" or email him directly to ask any questions you might have about building customer quizzes.