We speak with Amy Beckley, scientist and CEO of MFB Fertility Inc., who through her personal experience with hormone testing and the pain points that came with it, realized she wanted to create something that would help other women through their fertility journey. As she explains, they are not just a product company, but an education and support community. Check out our podcast episode to discover Amy’s personal innovation story, innovation goals, and advice for future innovators. Check out the MFB Fertility team and their product, the Proov test, on social media and find their products at proovtest.com and on their app.

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