Powers Hour

In this interview, Laura talks with Jacquie Jordan, an Emmy nominated producer and NY Times Best-Selling Publisher of the book Heartfelt Marketing: Allowing the Universe to be Your Business Parter & Get on TV and TV Guestpert. Jacquie talked about media responds not to the person but to the story. Some suggestions for people who are interested in getting booked on TV is to start local to get your chops wet. The industry likes to work with people who are teachable. Do you have enough to say and do you respond well to direction? It’s important to have a storytelling bio (not academic). To get onto a bit show you need tape and metrics, they will probably not book you if you haven’t done smaller shows first. Reach out to a local TV Station with a bio, a pitch, and a story. She also discussed that when you are dealing with gatekeepers, handle with certainty and know what you have to offer. If you get a no, try again the next day. You might get someone different when you call back. She also suggests looking at the credits to look for particular titles or people and then ask to speak with them – this is discussed in the book Get on TV so you know which titles to look for. We also discussed the importance of getting your website, social media, and communication strategies ready so that if you do get a booking, you and your business and media are ready for the traffic. Jacquie also addressed the importance of on camera training because the goal of this is to get more than one booking and in order to that, you need to do well and have practice. If you just have a one-off, it doesn’t have lasting power. Laura talked about playing the long game versus giving up if you do not have traction or success quickly. You can find out more about Jacquie and TV Guestpert on their website www.tvguestpert.com. You can also email [email protected] and follow Jacquie on twitter @TVguestpert. For more information on Laura and her work you can go to her website www.powershour.biz and you can find Laura on twitter @thatlaurapowers.

In this interview, Laura talks with Andrew Allemann, founder of Podcastguests.com. Andrew’s background is in domain names and he got a podcasting when he started a podcast on domain names. Then he started Podcastguests.com as an easy way for podcast hosts to start with podcast guests. As of the interview, the service has 1,000 subscribers. Currently the service sends out an email once a week featuring six different podcasts and you can submit yourself as a guest and also sign up for the service to be featured if you are a podcast host. If you are interested in hosting a podcast, Laura highly recommends it as a great professional development opportunity and to meet and connect with amazing people. We also talked over the basics of what is required to set-up a podcast. Laura also talked about the importance of just starting and not having to do everything perfectly or at a professional level. You can begin and grow as you learn. If you want to get booked as an expert you can sign-up for email alerts from Andrew at www.podcastguest.com. For more information on Laura and her work you can go to her website powershour.biz and you can find Laura on twitter @thatlaurapowers.

In this interview, Laura talks with Andrew Allemann, founder of Podcastguests.com. Andrew’s background is in domain names and he got a podcasting when he started a podcast on domain names. Then he started Podcastguests.com as an easy way for podcast hosts to start with podcast guests. As of the interview, the service has 1,000 subscribers. Currently the service sends out an email once a week featuring six different podcasts and you can submit yourself as a guest and also sign up for the service to be featured if you are a podcast host. If you are interested in hosting a podcast, Laura highly recommends it as a great professional development opportunity and to meet and connect with amazing people. We also talked over the basics of what is required to set-up a podcast. Laura also talked about the importance of just starting and not having to do everything perfectly or at a professional level. You can begin and grow as you learn. If you want to get booked as an expert you can sign-up for email alerts from Andrew at www.podcastguest.com. For more information on Laura and her work you can go to her website powershour.biz and you can find Laura on twitter @thatlaurapowers.

Kevin is an International Speaker and Author of the Social Media Sales Revolution. He started out a s a piano player and singer who married a woman he had originally been hired to play for at her wedding. He married her, and then got into sales. Kevin figured out pretty quickly that building relationships was key. He is currently 99 percent by invitation and referral for his gigs. He got into sales and became the top sales person at several companies. In 2007/08 started speaking on networking and list-building. In the beginning, Kevin gave talks at local service organizations then asked the participants if they saw value in it to let him know. In the beginning Kevin used a simple form that asked: First name, last name, phone, email, what did you like, and what would you change? The form also asked would you be interested in future presentations yes or no? Then if they said yes, follow up. Giving talks and business in general in a conversation and relationship business. H discussed the importance of understanding how to conversations with people in a positions with people who book. Most people are struggling because they are not having conversations. We also discussed the importance of listening and not just waiting to talk. The reason most people do that is because they are not comfortable with themselves. Once we relax into who we are, we can listen better. Kevin stated that people do business with people they know, like, and trust. If a person is in a position to hire me or refer me the stupidist thing is to reach out and ask to be hired. Mention connections and ask how to help them. Appealing to personal interests and reach out and offer assistance and support them. Liklihood of response is good whereas asking for what you want is likely to fail. Most people are too aggressive. Be relaxed. No expectations. A good recipe for stress is to get lots of expectations. Build relationship and when you pay it forward, it comes back. We also discussed Kevin’s book the Social Media Sales Revolution. You can find out more information about Kevin and his book at http://kevinknebl.com/. You can also connect with Kevin on twitter, facebook, linkedin, and Instagram by searching for his name. For more information on Laura and her work you can go to her website powershour.biz and you can find Laura on twitter @thatlaurapowers. This podcast was brought to you by QikProcedure at www.qikprocedure.com.

Laura Powers talks with Mike Belsito, author of Startup Seed Funding for the Rest of Us: How to Raise $1 Million for Your Startup – Even Outside of Silicon Valley. Mike also started the company efuneral and then sold it. Mike has been involved in startups for 11 years from being the first employee to starting his own startup then being a part of other startups as an executive. They raised a $1 million and ran the company for three years before selling the company. First question to ask yourself is do you need investors or should you just bootstrap it? Is this a business designed to raise capital? Do you need to? The goal then is to prove out if it’s worthwhile. Also think in the eyes of the investor - is this a company that is an investable co? If you do want to get investors, it is important to build something to show investors and investors do not invest anymore solely on ideas. Either build a prototype or a video prototype. When thinking about investors, think about your dream team? What are the skills sets of or qualities that you want your investors to have? The purpose of investors is not only to invest capital but also to steer and support the business in terms of strategy and other resources. You can then seek these people out through Angellist.co or Linkedin. First check to see if you have any connections with those you would like to connect with. If you don’t you can reach out through Linkedin, Angellist, email, twitter, etc. When you are talking to investors, remember you only need 1. You might talk to 100 investors and get 1 that says yes. I asked Mike what are some common mistakes that early startups make in relation to investing and he said, too often, companies will stay in their Geographic area rather than branching out to other locations. He also talked about the importance of understanding the motivation for the investor. Investors have to understand there is the possibility they will never see the money again. Sophisticated investors will want to know questions on business model, business plan, etc. If you want to learn more and read Mike’s blog on the topic, you can go to his website outsidethevalley.com. You can also go to his website productcollective.com or attend his conference called Industry in September 15 and 16 in Cleveland, Ohio, website insdsum.com. You can also follow him on twitter @ebelsito. You can follow Laura on twitter @thatlaurapowers and you can learn more about Laura, her coaching, and business and empowerment resources at www.powershour.biz.

Laura Powers talks with Kimberly Seltzer how to deal with narcissists in business and in life. Kimberly is a Makeover & Confidence Expert, Therapist and Dating Coach based in Los Angeles who is a regular contributor to the Huffington Post. In this podcast, we discuss how to recognize a narcissist and how to deal with them in your life both personally and professionally. This podcast was brought to you by the Top Entrepreneurs Podcast by Nathan Latka. You can learn more about Laura, her coaching, and business and empowerment resources at www.powershour.biz.

Laura Powers talks with Kimberly Seltzer how to deal with narcissists in business and in life. Kimberly is a Makeover & Confidence Expert, Therapist and Dating Coach based in Los Angeles who is a regular contributor to the Huffington Post. In this podcast, we discuss how to recognize a narcissist and how to deal with them in your life both personally and professionally. This podcast was brought to you by the Top Entrepreneurs Podcast by Nathan Latka. You can learn more about Laura, her coaching, and business and empowerment resources at www.powershour.biz.

Laura Powers talks with host of Ladies that Lead, Danielle Robbins. She helps people break through six figures and beyond. You can learn more about Danielle Robbins at ladiesthatlead.info or daniellerobbins.co. This podcast was brought to you by Qik Procedure: Save Time, Save Money with QikProcedure. You can learn more about Laura and coaching resources at www.powershour.biz.

Laura Powers talks with host of Ladies that Lead, Danielle Robbins. She helps people break through six figures and beyond. You can learn more about Danielle Robbins at ladiesthatlead.info or daniellerobbins.co. This podcast was brought to you by Qik Procedure: Save Time, Save Money with QikProcedure. You can learn more about Laura and coaching resources at www.powershour.biz.

Laura Powers talks with NY Times best-selling author and speaker Christy Whitman. She is the author the book The Art of Having It All. We talked about why we don’t need to choose, as well as how to prioritize and the importance of saying no. You can learn more about Christy Whitman at www.ChristyWhitman.com and learn more about her book The Art of Having It All at www.TheArtofHavingItAll.com. For more information about Laura Powers, Powers Hour Podcast, services, and more go to www.powershour.biz. This podcast was sponsored by the Top Entrepreneur’s Podcast by Nathan Latka.