Brendan chats with Susan Medrano, who is the head of Synchrony Outdoors and AJ Meisel, the general manager of Plano Kawasaki/Suzuki/Piaggio, to discuss International Female Ride Day and the broader impact of women in powersports.

LINKS:

International Female Ride Day on Facebook: https://www.facebook.com/InternationalFemaleRideDay

2025 International Female Ride Day Photo Gallery: https://motoress.com/2025-international-female-ride-day-photo-gallery-and-sweepstakes/

Brendan chats with MIC's new president, Christy LaCurelle just after she has returned from the Capitol Hill Fly-In, which this year happened to take place April 7-8 as President Trump announced sweeping tariffs. We chat about tariffs, rider programs and other legislative efforts for the industry.

Brendan sits down with longtime powersports industry veteran and rental operator Rob Solem, who is the co-founder of RecSystems. This company uses AI to run your rental operations from marketing to bookings.

Most dealers are familiar with Ryan McFarland's other company, Strider Balance Bikes, but he also heads up another project that is very important to kids learning how to ride bikes in school. All Kids Bike was created to teach kids how to ride a bike as part of a school or church program. We discuss how it all got started.

Brendan talks with Sam Paschel, CEO of Zero Motorcycles, about the company's new strategy to unveil serveral new models under $10k by 2030. Paschel also discusses some dealer incentives and how easy they've made it to do business with Zero.

Nate Stickney acquired his first dealership in 2014 and now owns three locations in Florida. Driven a passion for improvement and growth, Stickney shares the changes he has made to boost the success of his teams and his dealerships.

Brendan sits down with the president of Moto Canada to discuss the impact proposed tarrifs on Canada may have on the powersports industry in both the U.S. and Canada. There is a lot at stake and French wants to make sure everyone is aware of what's involved.

Brendan interviews Chris Yeloushan and Pete Eppele of Rollick to see how their AI initiatives are progressing. They show us some of the nuts and bolts of how the platform can allow dealers to nurture leads through the sales funnel and into the dealership from online to in store.

Brendan interviews Broward Motorsports' Dealer Principal Sam Nehme and Rob Greenwald from Sam's man cave in Fort Lauderdale, Florida. Sam is this year's recipient of the PSB Leadership Award that will be presented to him at Accelerate. He is also on Greenwald's panel about Generational Transfer and how young leaders can move up the ladder.

Brendan sits down for a conversation with Rob Hefner, senior vice president of powersports at APCO/Rider's Advantage to discuss the year ahead for dealers.