Joanna Jensen is the founder of the UK's number one baby and child personal care brand, Childs Farm, having created the brand in 2010 as a result of her own daughter's sensitive and eczema prone skin. In March 2022, Jensen sold Childs Farm for £40m to PZ Cussons Plc Jensen is a keen supporter of other female entrepreneurs. She is a mentor to a number of British SMEs through Imperial College's mentoring programme and is a leading advocate of supporting female founded businesses. She works on the advisory board of Buy Women Built (BWB) driving awareness of female founded brands to UK consumers and investors. Joanna is also a Sustainability advisor to The British Beauty Council. Childs Farm is the market leader in sustainability, and recently became a certified B Corp.