Today we welcome Ruba Borno VP, Worldwide Channels & Alliances for Amazon Web Services (AWS). In this role, Ruba leads the AWS Partner Organization (APO), a global team responsible for recruiting, enabling, buying and selling with over 100,000 companies in more than 150 countries. Ruba also leads AWS Marketplace where AWS partners can sell their services and solutions to customers.

Prior to joining AWS, Ruba held several leadership positions over the course of her six-year tenure with Cisco, a leader in IP-based networking technologies: Vice President, Growth Initiatives and Chief of Staff to the CEO; Vice President and General Manager, Cisco Managed Services (2018-2020); and SVP and General Manager of Cisco's Global Customer Experience (CX) Centers (2020-2021)

Before Cisco, Ruba was a principal with The Boston Consulting Group (BCG) and a leader in BCG's Technology, Media, & Telecommunications, and People & Organization practices. She is a member of The Forum of Young Global Leaders, an organization that seeks to drive public-private cooperation in the global public interest in alignment with the World Economic Forum. She also previously served on the Board of Directors at Experian.

Ruba holds a Ph.D. and a Master of Science in Electrical Engineering from the University of Michigan, and has a Bachelor of Science in Computer Engineering from the University of North Carolina at Charlotte.