PPC 101

David and Amber  talk with AJ Wilcox from B2linked, he tells us how Linkedin Ads can benefit your business. And what's the difference between adwords and linkedIn Ads? Some great advice for beginner level users, such as Short & Sweet text for LinkedIn Ads, And the complex task of figuring out whether or not your business profile will benefit.

Know what a Google slap is? Serious TOC violations or issues with ads can tank your account and ruin your relationships with clients. Use these simple tips from Amber and Dave to avoid ad annihilation.

David and Amber  welcome Jeffrey Baum, the ‎Director of Services at Hanapin Marketing, an industry veteran who educates us on relationship marketing, customer nurturing and PPC. Jeff is a seasoned PPC advertising professional with Hanapin Marketing. He has a nine year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a reacurring writer for Hanapin's blog, PPC Hero, and also manages Hanapin's RWE (Remote Work Environment) program.

David and Amber traverse the not-so-long history of Facebook advertising, discussing everything from the early days to sponsored stories to Facebook’s current PPC program. They also revisit Google AdWords history - and as always, give the latest tips and tricks.

Special guest Bill Hartzer enlightens David and Amber on how using TLDs in Google AdWords ads can significantly improve metrics and decrease costs across the board. David visits some targeting tips that, when applied correctly, can significantly reduce CPA.

David Ogletree and Amber Turrill welcome listeners to the premier episode of PPC 101 and they discuss The History of PPC and Paid Search Marketing. They also updates on campaign level audience targeting and how marketers can monetize from it. Plus, they fill us in on who they are and how they got to where they are.