On today’s episode we bring Pat Lum on for I believe the third time.  We have both known Pat for over 5 years and he is a true Expert on Amazon ads.  Pat and his team spend over $13 million dollars a year on Amazon Ads. That's all they do. They eat, sleep, and nerd out on this stuff. And now, he's sharing the new Amazon PPC playbook they have developed with the world.

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