<ul><li>Anna’s background and introduction to PPC (1:13)</li><li>What keeps her interested (2:55)</li><li>How audience-based targeting will evolve in the industry (4:24)</li><li>Her personal approach to paid media (6:44)</li><li>Setting expectations with clients on ROI (8:13)</li><li>Some insights based on her expertise in eCommerce and social media (9:19)</li><li>Her favorite channels to work with (11:23)</li><li>Her favorite aspect of Granular culture(12:53)</li></ul>

Anna’s background and introduction to PPC (1:13)What keeps her interested (2:55)How audience-based targeting will evolve in the industry (4:24)Her personal approach to paid media (6:44)Setting expectations with clients on ROI (8:13)Some insights based on her expertise in eCommerce and social media (9:19)Her favorite channels to work with (11:23)Her favorite aspect of Granular culture(12:53)

PPC Origins - Anna Borchert

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

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PPC Origins - Anna Borchert

PPC Origins - Anna Borchert