Getting Granular

PPC Origins: Chris Cesar

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What you’ll learn in this episode of Getting Granular:

  • Chris' story of how we started his career in marketing
  • How Chris fell into PPC and paid digital media
  • What makes him love PPC and what keeps him interested in the field
  • How early failures can turn into career guiding lessons
  • How Chris sees the future of PPC and what the newest trends will be
  • Chris' approach to reporting ROI and analytics to clients
  • Chris' thoughts on onboarding new clients and improving established accounts
  • What makes up a good B2B strategy
  • What brought Chris to Granular and what he likes the most about Granular
    • ...more
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