What you'll learn in this episode:
•	How Ian started his career in blogging and video 
•	The path Ian took to learn more about paid media 
•	What the past, present, and future of paid media looks like 
•	What keeps him engaged in the paid media field 
•	How he maintains work life balance in the PPC space 
•	His views on machine learning and AI coming into the field 
•	Ian’s approach to client relations and how he handles reporting

What you'll learn in this episode: • How Ian started his career in blogging and video • The path Ian took to learn more about paid media • What the past, present, and future of paid media looks like • What keeps him engaged in the paid media field • How he maintains work life balance in the PPC space • His views on machine learning and AI coming into the field • Ian’s approach to client relations and how he handles reporting

What you'll learn in this episode:
•	How Ian started his career in blogging and video 
•	The path Ian took to learn more about paid media 
•	What the past, present, and future of paid media looks like 
•	What keeps him engaged in the paid media field 
•	How he maintains work life balance in the PPC space 
•	His views on machine learning and AI coming into the field 
•	Ian’s approach to client relations and how he handles reporting

PPC Origins: Ian Segovia

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

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PPC Origins: Ian Segovia

PPC Origins: Ian Segovia