What you’ll learn in this episode of Getting Granular:

Jason’s story of how he started working in PPC – 1:00

What keeps Jason interested in PPC – 2:40

What did paid search look like 10 years ago – 4:00

What are the biggest trends in the future of PPC – 5:00

Jason’s thoughts on AI and machine learning in paid search - 6:00

How should marketer approach privacy concerns with paid media – 7:00

Jason’s approach to ROI and reporting - 8:00

Jason’s specializations and the verticals he’s passionate about – 10:00

What it’s like to work at Granular – 11:30