PPC Ponderings Podcast

Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security. 

We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy?  We'll hit these questions and more in this important episode. 

Episode Interviewees:

• Bethany Singer-Baefsky , Director of Privacy at iRobot
• Simon Poulton, VP of Digital Intelligence at Wpromote

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. 

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey. 

As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode. 

As a reminder, Sean was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

What do water bottles, train robberies, inventory management, 7x increases in shipping containers,  employee purpose and the great job exit, have to do with one another? They're all topics of today's fascinating conversation with Simple Modern CEO, Mike Beckham. From Mike's first reactions to Covid, to his company's purpose and how that translates into keeping employees around, you won't want to miss this next interview!

As a reminder, Mike was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen!

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply chain difficulties. 

In this episode, we interview four people who deal with this on a daily basis: 

•  Mike Beckham, CEO of Simple Modern
• Elizabeth Marsten, Senior Director of Marketplace Services at Tinuiti
• Sean McGinnis, President of KURU Footwear
• Chris Johnson, Director of Strategy at Common Thread Collective

Make sure to watch for each of these interviewee's individual episodes, as these were masterclasses in ecommerce, thinking far beyond the supply chain! 

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

This episode is purposefully geared towards the PPC Newb or Student.

In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. 

This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you know just getting into PPC as they contemplate the potential models out there and how to think about using them. 

Big thanks to our four guests for these two attribution episodes, and make sure to listen to their full interviews to dig into attribution more deeply:

• Amanda Farley - AimClear
• Heather Aeder - Seer Interactive
• Mike Ryan - SMEC
• Nechama Teigman - AdVenture Media

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.  Give this episode a listen, and ponder not simply the attribution models that can be used in your Google Ads account, but the ramifications of utilizing them incorrectly... and the ramifications of Google making decisions in an increasingly black box world. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business? 

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)