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PPC Rockstars
PPC Rockstars episodes
- Google AdWords OpportunitiesDavid discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more.47 min
- Content Networks and Display AdsDavid conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidding on display ads within Googles content network.35 min
- Bidding and Quality ScoreDiscussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The Advanced Guide to Improving Quality Score.36 min
- PPC Q and ADavid holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.55 min
- ROI Implications of PPC Campaign Management TacticsROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.18 min
- Competitive Intelligence Tools and ServicesAdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look out for.32 min
- The Death of Keywords?Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.36 min
- Landing Page Testing and DesignLanding Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landing page.29 min
- Geo Targeting with Contextual AdsGeotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.32 min
- Microsoft Online AdvertisingMicrosoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123 of online advertising!34 min
About PPC Rockstars
From the publisher's feed
PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC…
tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
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