Pat is the co-founder and President of AstroidX, an Amazon Partnered Agency that helps its clients dominate its pay-per-click advertising. Over the 5-years, Ken and I have worked with Pat and his team with great results and service. In this episode, he talks about how to approach Amazon advertising this holiday using the correct seasonal strategies. He also shares how you could determine if your campaign is successful through figures and the right strategies to apply for new launches.

[00:01 - 08:02] Opening Segment

• Welcoming Pat to the show
•  Pat shares his story and how he founded AstroidX
• Dancing on the street he fell in love with marketing and he started his entrepreneurial journey

[05:45 - 21:01] What’s the landscape look like for Amazon PPC 2022

• Amazon’s ad platform is growing quickly compared to its competitors
• Basic ad units are still effective 
• You can get up to 80% of the benefit of the ad platform by using sponsored products and sponsored brands correctly
• To mitigate the risk you have to have enough preparation for the big events like Black Friday, Christmas sale
• Having tons of sales doesn’t mean you’ve been profitable. Pat shares how you could check your numbers
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400
• Ad campaigns have come a long way allowing you to manage them well with the right strategy

[21:02 - 31:06] Spend Your Dollar Wisely on Ad Spend

• Pat’s advice on how to adjust your budget to align with the seasonal trends
  • As long as the spending makes sense and is profitable, then keep it on
• You can still ride the holiday traffic without paying holiday premiums on your keywords
• Avoid overwhelming and overspending using a keyword strategy
• Put effort and money into product development by listening to what the people are saying including their complaints
• The higher the click-through rate, the better the reviews
• A decent ad spend when a product is up and rolling should be 20 to 30% of the MSRP for mature products and 50 - 60% in the beginning 

[31:07 - 32:19] Closing Segment

• Tune in to part two of the conversations next episode!

Quotes:

“The better product you have. The higher the click-through rate is.” - Pat Lum

 “Just because it got you a ton of sales doesn't mean that it performed in a profitable manner.” - Pat Lum

 “The better the product is like just for the end customer, the easier everything else is going to be.” - Pat Lum

Connect with Pat Lum

Website:  https://www.asteroidx.com

YouTube: https://www.youtube.com/channel/UC8rW9p6w1RtG8FTQv6WF3jQ

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