PPC with YRV Dynamics

By CEO and Founder of YRV Dynamics, Yousaf Yunes

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadershi... more

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FAQs about PPC with YRV Dynamics:

How many episodes does PPC with YRV Dynamics have?

The podcast currently has 129 episodes available.

PPC with YRV Dynamics episodes:

February 02, 2025Lessons from American Chopper
Yousaf Yunes reflects on his nostalgia for the TV show American Chopper, exploring themes of personal growth, father-son dynamics, and the impact of life-changing events. He shares insights from a motorcycle accident that altered his perspective on relationships and patience. The discussion also delves into the artistry versus expertise in motorcycle building, the influence of television on public perception, and the nuances of navigating the digital marketing landscape.

takeaways
American Chopper highlighted the complexities of father-son relationships.
Personal experiences can change how people perceive you.
Running a business requires patience and understanding.
The craftsmanship in motorcycle building can be subjective.
Television can elevate individuals to a god-like status.
Expertise in a field doesn't always correlate with public perception.
Technical knowledge is crucial in digital marketing.
Nostalgia can shape our understanding of past experiences.
Life lessons often come from unexpected events.
The importance of authenticity in presenting oneself online.
titles
Nostalgia and Life Lessons from American Chopper
Father-Son Dynamics in Business and Life
Sound Bites
"I snapped my leg in half."
"They were a little dangerous."
"I think it's really good."
Chapters
00:00 Nostalgia and Personal Reflections
02:42 The Dynamics of Father-Son Relationships
05:22 Accidents and Their Impact on Life
08:09 The Artistry vs. Engineering in Motorcycle Building
11:09 Fame and Perception in the Motorcycle Community
13:44 Expertise and Authenticity in Digital Marketing

keywords:
American Chopper, motorcycle building, father-son relationships, personal growth, digital marketing, TV influence, life lessons, motorcycle accidents, craftsmanship, perception vs reality
...more
18min
January 30, 2025More Work and Less Pay????!!!
Yousaf Yunes discusses the complexities of client relationships, particularly focusing on a long-term client who has increasingly requested discounts. He reflects on the balance between providing quality service and maintaining fair pricing, emphasizing the importance of recognizing when to say no to clients who may be taking advantage of the partnership. Yousaf shares insights on negotiation tactics, the impact of client expectations on service delivery, and the necessity of ensuring a positive relationship that benefits both parties.
takeaways
It's important to allow clients to ask for one big favor occasionally.
Frequent discount requests can strain client relationships.
Service quality should align with the pricing structure.
Recognizing when a client is taking advantage is crucial.
Maintaining a balance between service and compensation is key.
Long-term clients can sometimes become the most demanding.
It's essential to analyze business units for profitability.
Saying no can be a necessary part of business growth.
Negotiation tactics should be used wisely to avoid exploitation.
Positive relationships with clients are vital for sustainable business.
titles
Navigating Client Discounts: A Balancing Act
When to Say No: Client Relationships Explored
Sound Bites
"It's worth it to say no sometimes."
"You have to be strong and say no."
"It's a terrible situation to be in."
KW: client relationships, discounts, negotiation, business strategy, service quality, client retention, pricing strategy, business growth, partnership dynamics, service expectations
...more
11min
January 28, 2025Max Conversions vs. Max Conversion Value
Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising.
takeaways
Maximized conversions focus on quantity over quality.
Conversion value targets higher-end buyers who spend more.
TROAS optimizes for higher-priced items when available.
Max conversions are great for learning campaigns before switching.
TCPA is about targeted cost per acquisition, different from max conversions.
ATC (Add to Cart) is the first level of consumer engagement.
Max conversion value leads to high-quality customers.
Learning happens best with maximized conversions before switching to value.
Campaigns should be fully learned before switching to conversion value.
Push for higher conversions with TROAS after learning phase.
titles
Maximized Conversions vs. Conversion Value Explained
Understanding TCPA in Digital Marketing
Sound Bites
"ATC is the first level of hand raising."
"Push for higher conversions with TROAS."
"TROAS optimizes for higher-priced items."
keywords: maximized conversions, conversion value, TCPA, TROAS, digital marketing, campaign optimization, e-commerce, advertising strategies

Chapters
00:00 Maximized Conversions vs. Conversion Value
02:26 Understanding TCPA and Its Role
05:23 Transitioning to TROAS for Higher Value
...more
7min
January 26, 2025The Basics of Google Ads: A Must-Know
Yousaf Yunes addresses the common challenges faced by individuals trying to break into PPC (Pay-Per-Click) advertising. He emphasizes the importance of mastering the basics, understanding the Google Ads dashboard, and the necessity of being an expert before charging clients. Yousaf shares personal anecdotes and insights on the pitfalls of seeking shortcuts in learning and the value of proper mentorship and implementation in the field of digital marketing.

takeaways
Breaking into PPC is a common concern for many.
Doing something hard can set you apart in the industry.
Understanding the basics is crucial before advancing.
The Google Ads dashboard is fundamental to success.
Many people underestimate the complexity of PPC.
Shortcuts in learning can lead to poor performance.
Experience is essential before charging clients.
Consulting without implementation lacks value.
Mistakes in PPC can be costly for both clients and practitioners.
Expertise is necessary to avoid buyer's remorse in advertising.
titles
Mastering PPC: The Path to Success
The Basics of Google Ads: A Must-Know
Sound Bites
"Do something hard to stand out."
"You have to know how the dashboard works."
"You can't live off a quick consulting fee."
Chapters
00:00 Breaking into PPC: Common Questions and Challenges
02:46 The Importance of Mastering the Basics
06:01 Understanding Google Ads: The Dashboard and Beyond
08:46 The Cost of Inexperience: Learning from Mistakes
11:32 Finding the Right Mentorship and Support
...more
15min
January 26, 2025Retainer vs. Hourly
Yousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide better value and results for clients, as they allow for the involvement of experienced professionals and resources. He also highlights the pitfalls of opting for lower hourly rates and the potential consequences of hiring less experienced individuals.
takeaways
Retainers should focus on results, not hours worked.
Clients often lose sight of the value of expertise.
Lower hourly rates may lead to subpar results.
Investing in a retainer can yield better outcomes.
Experience and proven results are crucial in PPC.
Retainers allow for the involvement of a skilled team.
Understanding client needs is key to setting retainers.
A good retainer can be a cost-effective solution.
Management fees are a necessary investment for scaling.
Choosing the right professional is essential for success.

titles
The Retainer Revolution: Why Results Matter
Hourly Rates vs. Retainers: The Ultimate Showdown
Sound Bites
"You should be focused on results."
"That's a hell of a retainer, right?"
"You have to pay a retainer."
Chapters
00:00 The Retainer vs. Hourly Debate
09:29 Understanding the Value of Expertise in PPC

keywords: retainers, hourly rates, PPC, client management, advertising, business strategy, results-driven, Upwork, Fiverr, marketing
...more
12min
January 23, 2025Experts Charge Expert Rates
Yousaf Yunes addresses the increasing inquiries about breaking into PPC and paid ads, particularly in light of economic challenges. He emphasizes the importance of expertise, mentorship, and understanding conversions in advertising. Yousaf discusses the value of certification and continuous learning, advocating for a professional approach to advertising services. He also highlights the need for building trust through case studies and proven results to command expert rates in the industry.
takeaways
The demand for PPC skills is rising due to economic shifts.
Expertise in advertising is crucial for success.
Understanding conversions is key to effective ad campaigns.
Ads are easy to set up, but true expertise is rare.
Charging expert rates requires proven expertise and results.
Certification can differentiate you in a competitive market.
Continuous learning is essential in the ever-evolving ad landscape.
Building trust with clients is vital for long-term success.
Case studies are important for showcasing your skills.
Mentorship can accelerate your learning and growth in PPC.
titles
Navigating the PPC Landscape: A Guide to Success
Mastering Paid Ads: The Path to Expertise
Sound Bites
"How do I break into PPC?"
"Prove you had the chops."
"Be an expert."
keywords: PPC, paid ads, Google Ads, Meta Ads, advertising agency, expertise, certification, conversions, analytics, mentorship
Chapters
00:00 Breaking into PPC and Paid Ads
03:05 The Importance of Expertise in Advertising
05:52 Understanding Conversions and Advanced Techniques
08:34 The Value of Expert Rates and Retainers
11:28 Certification and Continuous Learning in Advertising
14:17 Building Case Studies and Proven Results
...more
17min
January 21, 2025What Goals Will You Follow Through in 2025
Yousaf Yunes discusses the importance of setting clear goals for the new year, focusing on taxes, contracts, and client satisfaction as key areas for business success. He emphasizes the need for effective scaling and the importance of having a reliable team to manage operations. Yousaf also highlights the significance of taking actionable steps towards fulfilling promises made to oneself and the business, ensuring progress throughout the year.

takeaways
Reflect on areas of improvement for the new year.
Prioritize taxes and contracts in business planning.
Scaling requires delegation and trust in your team.
Client satisfaction is crucial for long-term success.
Start small to fulfill promises made to your business.
A good tax advisor can significantly reduce expenses.
Contracts are essential for protecting your business.
Being above ground allows for better business management.
Happy clients are more valuable than high-paying adversarial ones.
Take immediate action to start the process of improvement.
titles
Navigating Business Goals for 2025
The Crucial Role of Taxes and Contracts
Sound Bites
"You have to feed your babies, guys."
"What did you promise your business?"
"You can't do it all, guys."
Chapters
00:00 Reflecting on Business Goals for the New Year
02:53 The Importance of Taxes, Contracts, and Protection
05:34 Scaling Your Business: Trusting Your Team
08:20 Client Satisfaction: The Key to Business Success
11:22 Taking Action: Fulfilling Promises to Your Business

keywords
business goals, taxes, contracts, client satisfaction, scaling business, new year resolutions, entrepreneurship, financial planning, business relationships, project management
...more
15min
January 20, 2025Viral Coverage From the LA Fire
Yousaf Yunes discusses the impact of viral media coverage on political figures, particularly focusing on Gavin Newsom and the response to California's ongoing fires. He contrasts authentic, raw moments captured by media with the manufactured responses of politicians, emphasizing the importance of genuine leadership in times of crisis. Yousaf critiques the political landscape in California, calling for a reevaluation of leadership roles and accountability.
takeaways
Viral moments can reveal the true character of leaders.
Authenticity in media coverage resonates more than scripted responses.
Politicians often struggle to respond to real-time crises.
Social media can amplify both positive and negative aspects of leadership.
Genuine leadership is crucial during emergencies.
Filtered moments can make politicians appear disconnected.
The public's response to leadership is shaped by media portrayal.
California's political landscape is under scrutiny due to recent events.
Criticism of leadership is necessary for accountability.
There is a call for change in political leadership in California.
Sound Bites
"It's amazing how these have taken off."
"It looks so stretched, it looks weird."
Gavin Newsom, media coverage, viral moments, political leadership, authenticity, social media, public response, California fires
Chapters
00:00 Viral Coverage and Media Dynamics
05:35 Authenticity vs. Manufactured Moments
10:13 Critique of Political Leadership
...more
12min
January 19, 2025TikTok: How did We Get to this Point
Yousaf Yunes discusses the complexities surrounding TikTok's ownership and its implications for users in the United States. He highlights the differences in how TikTok is perceived and used in China versus the U.S., the challenges of foreign ownership of social media platforms, and the potential future of content creation in a landscape increasingly focused on national security and digital privacy.
takeaways
TikTok was originally known as Musically and is owned by ByteDance.
The app serves different purposes in China and the U.S.
There are concerns about data being funneled back to China.
The U.S. government has pressured TikTok to sell due to security concerns.
Elon Musk's acquisition of Twitter highlights issues with bot accounts.
The media often refers to 'Chinese state officials' rather than ByteDance executives.
The reluctance to sell TikTok raises questions about hidden data practices.
Content creators need to consider the longevity of the platforms they use.
The rise of U.S.-owned platforms may shift user preferences.
Investing in content creation requires awareness of platform ownership.
Sound Bites
"They didn't do jack shit."
"It's known for its dances."
"That's like really unpatriotic."
Chapters
00:00 The TikTok Dilemma: Ownership and Control
10:58 The Future of Content Creation and Platforms
...more
15min
January 18, 2025LA Fires and Lessons in Failure
Yousaf Yunes shares his personal experiences and reflections during the recent fires in Hollywood. He discusses the impact of the fires on the community, the response from local authorities, and the importance of preparedness in the face of emergencies. Yousaf emphasizes the need for accountability among leaders and the significance of community support during crises. He concludes with thoughts on resilience and the lessons learned from the experience.
takeaways
Witnessing the fires was a surreal experience.
Community support is crucial during emergencies.
The lack of police presence during the evacuation was alarming.
Preparedness is essential for personal safety.
Government accountability is necessary in crisis management.
Fire hydrants should always be functional during fire season.
It's important to help neighbors in need during disasters.
Leadership failures can exacerbate emergency situations.
Resilience is built through preparation and community support.
Personal reflections can lead to greater awareness and action.
KWs
Hollywood fires, community response, government accountability, personal reflections, leadership failures, fire safety, Los Angeles, emergency preparedness, resilience, local politics
Sound Bites
"It felt like I was an ashtray."
"I was calm and I really..."
"I had to focus on work."
"This is Los Angeles, guys."
"Thank you for listening."
Chapters
00:00 Introduction and Personal Reflections on the Fires
02:54 Observations During the Fire Incident
05:47 Community Response and Personal Responsibility
12:05 Government Accountability and Leadership Failures
23:52 Concluding Thoughts on Preparedness and Resilience
...more
25min

FAQs about PPC with YRV Dynamics:

How many episodes does PPC with YRV Dynamics have?

The podcast currently has 129 episodes available.