PPC with YRV Dynamics: the Google Ads Experts

PPC with YRV Dynamics: the Google Ads Experts

By CEO and Founder of YRV Dynamics, Yousaf YunesBusinessMarketing
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PPC with YRV Dynamics: the Google Ads Experts episodes

  • Top Google Ads Skills You Need in 2025
    In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising in the Google Ads space. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive as a Google Ads buyer in 2025. I also touch on the need to analyze conversion tracking, optimize landing pages, and consider non-brand terms for advertising.
     
    00:00 Shifting Conversions
    01:40 The Impact of AI
    08:16 Looking Beyond Search
    12:30 Adapting Strategies
     
    YouTube Channel
    Medium Article Profile
    YRV Dynamics Link.Tree
    18 min
  • Medium Blogging Platform for Small Business

    In this video, I explore the world of Medium and discuss why it's an important platform for content creators. I highlight its unique features, such as domain authority and broad content categories, and share insights on how to leverage Medium to associate your brand and drive traffic. No action is requested, but I encourage you to watch and learn more about Medium's potential.

    Read Only Excel Sheet, click here

    Chapters

    00:00 Introduction

    02:41 Linking to Medium

    05:18 Avoiding Platform Issues

    07:49 Metrics: Views and Reads

    11:19 Bottom of Each Article

    13:44 Analyzing Estimated Views

    16:11 Follower Metrics

    18:05 Quality over Quantity, Medium as a Platform

    Medium Channel

    YouTube Channel

    21 min
  • Google Marketing Live Conference Updates

    In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creatives and the impact on ad copy. Watch this video to stay informed and learn about the latest developments in Google marketing.

    Chapters

    00:00 Conference Announcements

    02:22 Relevant Ads in AI Overview

    04:15 Path of Conversion Analysis

    06:49 GA Debug Tool

    09:23 AI-Generative Creatives

     

    YouTube Channel

    Medium Article

    14 min
  • Mastering UTMs for Better Results in Google Ads

    In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectively use UTMs and stay updated on the latest changes, this video is for you.

    00:00 Introduction

    01:37 Impact of Apple's Updates

    03:24 Campaign Tracking

    YouTube Channel

    Medium Blog

    Official Site

    11 min
  • Google Ads: Primary & Secondary Goal Strategy

    In this podcast, Yousaf discusses the importance of identifying primary and secondary goals. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. He also touches on the concept of conversions and the significance of assigning the correct conversion values + primary and secondary goal markers. No specific action is requested from the viewers, but the information provided will help them optimize their conversions via KPIs.

    PPC with YRV Dynamics YouTube Channel

    PPC with YRV Dynamics Medium Blog

     

    19 min
  • 'How to Scale Your Business' Podcast Appearance

    Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts.

    Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts. Hosted by Hector Santiesteban on his podcast "How to Scale a Business."

    Takeaways:

    • Paid advertising is a way to scale e-commerce businesses by investing in marketing and crafting a compelling story around the product.
  • Having organic sales and a strong brand authority are crucial before starting paid advertising campaigns.
  • Lead magnets, such as email opt-ins and valuable content, help in building a loyal customer base and increasing lifetime value
  • Utilizing CRM data, including emails and phone numbers, allows for targeted advertising and lookalike audience creation.
  • AI is becoming more prominent in advertising, with automated headline and image creation, and a shift towards conversion-based metrics.
  • Google TV integration offers new opportunities for advertising in the living room and reaching audiences in a different context.

    • PPC with YRV Official YouTube Channel

    PPC with YRV Official Medium

    29 min
  • Open AI Search Engine Announcement

    In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.

    00:00Introduction

    04:18Impact of Layoffs

    06:11Market Share Analysis

    08:16 My Take on the Situation

    10:07The Future of AI and Search

    12:31Challenges with Ad Revenue, Closing Remarks

     

    YouTube Video Link 

    Medium Profile Link

    17 min
  • Founder and CEO of Guided PPC: Santosh Kumar. His Journey and POV on the PPC Industry

    In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the industry's future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients whose inexperienced freelancers have burned. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of accessing clients' Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the industry's future and Guided PPC's mission to help media buyers improve their results.

    • Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital.
  • Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists.
  • Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms.
  • The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI.
  • Agencies play a crucial role in making advertising platforms work in the best interest of clients.
  • Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability.
  • Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns.
  • Clients should be prepared before investing in advertising.
  • Understanding key performance indicators (KPIs) and attribution windows is essential.
  • Access to clients' Shopify accounts can aid in troubleshooting and analysis.
  • The future of the industry lies in continuous learning and improvement.
  • Guided PPC aims to help media buyers improve their results.

    • YouTube Video of the Interview

    Medium Profile

    43 min
  • PPC Updates: X-TV News and the Tik Tok Ban Update

    I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US.

     

    00:00 Introduction

    01:41 Partnerships and Real-time Content

    05:21 Content Creators and Influences

    09:05 TikTok Reprieve, Conclusion

     

    View our YouTube video on this PPC Update

    Check out our Medium Page

    14 min
  • Subscriber Requested: Max Conversions vs. Max Conversion Value vs. t-ROAS in Google Ads

    In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign.

    #GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns

    View the YouTube Vlog

    View the Medium Article

     

     

    18 min

About PPC with YRV Dynamics: the Google Ads Experts

From the publisher's feed

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his…