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In 1994 the Japanese auto parts company Denso Wave had a bottleneck. A standard barcode held about 20 characters, so workers sometimes scanned up to ten labels on a single box of parts. Engineer Masahiro Hara was asked for one label that could hold far more, handle kanji, and scan in a fraction of a second. Playing Go on his lunch breaks, he saw that a two-dimensional grid of black and white could carry vastly more information than a row of bars.
This episode explains what a phone actually computes when it reads a QR code. The three corner squares follow a 1 to 1 to 3 to 1 to 1 ratio of black and white chosen because it almost never appears in ordinary print. An alignment pattern lets software flatten a tilted or curved image, masking breaks up confusing clusters, and Reed-Solomon error correction rebuilds missing data. That toughness carried the code into payments, pandemic check-ins, currency, and crime.
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We still say we are dialing a number, though the dial itself is long gone. In 1892 Almon Brown Strowger's automatic exchange in La Porte, Indiana, removed the human operator but made callers tap out each digit on three push buttons, one press at a time. The rotary dial, introduced around 1907, handed that counting to a machine. Pulling the wheel forward only wound a spring. The signal went out on the return trip, as a switch broke the line current once per pulse.
This episode treats the dial as an early mechanical modem sending about ten pulses per second, and shows how its quirks hardened into national standards. Western Electric and Automatic Electric built rival speed governors to keep the timing steady. Sweden, New Zealand, and the United Kingdom each encoded digits differently, with lasting effects on their emergency numbers. The story ends in 1980s Washington, D.C., where old dials became a weapon against drug dealing.
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In the early 1990s a formatted document sent from one computer to another often arrived scrambled, with shifted paragraphs, broken fonts, and missing images. In 1991 Adobe co-founder John Warnock launched the Camelot Project to fix that with a simplified form of PostScript, the page description language Adobe had built for printers. The result was the Portable Document Format, released as a free specification in 1993 and made an open ISO standard in 2008.
This episode opens the container. PostScript is a full programming language that a printer had to run from start to finish, so one error meant resending the whole job. A PDF freezes that program into static data, isolates each page, and stores everything as objects in a tree. A cross-reference table near the end of the file gives the exact byte offset of each object, which is why page 800 of a huge manual opens instantly. The same layered structure also gives attackers places to hide.
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In 1978 Milton Bradley launched a beeping plastic saucer at Studio 54, the most exclusive nightclub in New York. The toy was Simon, and its origin lay in someone else's failure. At a 1976 trade show, inventors Ralph H. Baer and Howard J. Morrison of Marvin Glass and Associates saw Touch Me, an Atari arcade memory game with four identical black buttons and harsh, rasping sounds. Baer liked the gameplay and hated everything else about it.
This episode explains how they rebuilt the idea around a friendlier interface. Their prototype, first called Follow Me, ran on the Texas Instruments TMS 1000, one of the first computers on a chip, with software by Lenny Cope. Baer tuned the four tones to the notes of a bugle, so any random sequence would sound like music instead of punishment. Priced at $24.95, Simon sold 1.5 million units by 1979 and has kept changing its interface ever since.
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In October 2011, days after the world mourned Steve Jobs, Dennis Ritchie was found dead at 70 in his home in Berkeley Heights, New Jersey, where he lived alone. The news first spread through a short online post by former colleague Rob Pike. Few outside computing noticed, yet the iPhones and MacBooks that made Jobs famous ran on foundations Ritchie built: the C programming language and the Unix operating system he created with Ken Thompson at Bell Labs.
This episode follows Ritchie from Bronxville, New York, where he was born on September 9, 1941, to Harvard degrees in physics and applied mathematics and a doctoral dissertation he finished but never filed. At Bell Labs he and Thompson abandoned the bloated Multics project, salvaged a discarded PDP-7, and built something lean. To free Unix from one machine, Ritchie reworked Thompson's B language into C, a bridge between hardware control and readable code.
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Coat a crumpled sheet of aluminum foil in Vantablack and the ridges disappear. What remains looks like a flat hole cut out of the world. Unveiled in July 2014 by Surrey NanoSystems, the UK company founded by Ben Jensen, the original material is a forest of vertically aligned carbon nanotubes that absorbs up to 99.965 percent of visible light. Photons enter the gaps between the tubes, ricochet until they are spent, and leave as a trace of heat.
This episode covers the physics, the purpose, and the fight. Vantablack was made for aerospace work: lining telescope baffles so stray light cannot wash out faint images, and possibly darkening satellites that streak across observatory photos. Then the company granted artist Anish Kapoor an exclusive license for artistic use, and the art world erupted. Rival paints followed, as did sprayable versions that carried the void to the Olympics, the Met Gala, and a BMW.
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In June 2006 a 95 second video appeared on YouTube, shot on a Logitech webcam in a bedroom dressed with thrift store furniture and a pink feather boa. Its star, a homeschooled 16-year-old named Bree, talked about her strict religious parents and her purple monkey puppet, and viewers adored her. She became the most subscribed channel on the site and the first to reach 50,000 subscribers. She was also entirely fictional, played by 19-year-old film school graduate Jessica Lee Rose.
This episode tells how Miles Beckett, a doctor who had left a plastic surgery residency, and filmmaker Mesh Flinders built Bree for $130 and hid their actress from the world. They cast Rose through a disguised Craigslist ad, bound her with a strict nondisclosure agreement, and paid her to stay indoors for three months. Then the plot swerved into cult thriller, fans turned detective, and by September 2006 the creators confessed, calling their work the birth of a new art form.
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On January 22, 2004, Google quietly launched a social network named for the engineer who built it in his 20 percent time, Orkut Büyükkökten. Within months his former employer, Affinity Engines, sued, claiming the site shared code with its own alumni network and pointing to nine identical bugs in both. The product itself was startlingly open: any member could view any profile, and friends could publicly rate one another as trustworthy, cool, or sexy.
This episode follows Orkut from side project to accidental giant. It flatlined in the United States but spread through internet cafes in Brazil and India, and in 2008 Google moved its operations to Belo Horizonte. Growth brought fake profiles, state censorship, criminal cases, and a standoff with a Brazilian judge over user data. Worms and a botched redesign weakened it further, and on September 30, 2014, the site went dark.
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In 1957 a blind seven-year-old with perfect pitch named Joe Engressia found that whistling a certain note into a telephone made the line behave strangely. He had stumbled on the 2600 hertz tone the Bell network used to signal that a long distance trunk was idle. Because control signals traveled on the same channel as voices, anyone who could produce that tone could seize an unbilled line. John Draper later found the tone in a toy whistle from Cap'n Crunch cereal.
This episode traces phreaking from rotary pulse tricks to the birth of hacker culture. A 1954 Bell System Technical Journal article published the multi-frequency routing tones, and students used it to build blue boxes that turned a home phone into an operator's console. A 1971 Esquire article spread the secret to Steve Wozniak and Steve Jobs. By the 1980s, modems, bulletin boards, and calling card codes had turned curious exploration into toll fraud.
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Before 1984 the Bell System controlled American communications from end to end. AT&T ran long distance, owned the local operating companies, built nearly all the equipment through Western Electric, and funded the research at Bell Labs. In 1974 the Department of Justice sued, mainly to pry loose Western Electric. Convinced it would lose, AT&T offered a different bargain: keep the factories and the labs, and give up the local phone companies instead.
This episode follows that gamble and its consequences. The 1982 consent decree took effect on January 1, 1984, creating seven independent Baby Bells and cutting AT&T's book value by about 70 percent. In exchange the company won freedom from a 1956 decree that had barred it from selling computers. The computer push failed, local bills rose while long distance rates fell, broadcasters fled to satellites, and after the Telecommunications Act of 1996 the pieces began merging again.
From the publisher's feed
pplpod is a podcast about people, places and lots of other stuff. Each episode takes a deep dive into the lives, choices, and legacies of fascinating figures from history, culture,…
Thoughtful, engaging, and story-driven, pplpod explores what makes these lives extraordinary—and what we can learn from them today.