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Around the turn of the millennium, millions of people downloaded a free desktop companion that told jokes, sang songs, recited trivia, and managed downloads. BonziBuddy, from Joe and Jay Bonzi's Bonzi Software, launched in 1999 as a green parrot named Peedy, a stock character from the Microsoft Agent technology the whole program was built on. In May 2000 the parrot gave way to Bonzi, a purple gorilla with a synthetic voice labeled Adult Male #2. This episode follows how a virtual pet became what one publication called the scourge of the internet.
Keeping the gorilla talking cost money, and the company found it in its users. The software tracked browsing habits, reset the Internet Explorer home page to Bonzi.com, and installed a browser helper object that could watch every address visited. Its ads imitated Windows system alerts to frighten people into buying security products. Lawsuits and federal regulators followed, and so, years later, did an unlikely second life as a meme.
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In 2005, a Craigslist ad offered women $100 to upload videos of themselves to a struggling dating site modeled on Hot or Not. Nobody bit. The site was YouTube, founded by former PayPal employees Chad Hurley, Jawed Karim, and Steve Chen, and its servers sat nearly empty until the founders dropped the dating angle and let people post anything. This episode traces how that pivot produced a platform with over 2.7 billion monthly users, more than a billion hours watched each day, and 500 hours of video uploaded every minute.
The path ran through viral luck, ruinous bandwidth bills, and a $1.65 billion sale to Google in October 2006 that analysts called reckless. It continued through Viacom's billion-dollar copyright suit, the safe harbor defense that protected user uploads, Susan Wojcicki's push into subscriptions, and a long argument over whether the recommendation algorithm radicalizes viewers. Under Neal Mohan, the fight has turned on the audience itself, with a campaign against ad blockers.
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A plastic whistle from a box of Cap'n Crunch cereal happened to blow at exactly 2,600 hertz, the tone AT&T used to mark a long distance trunk line as idle. Because the phone company sent its control signals down the same channel as callers' voices, anyone who could reproduce that tone could take over the network. John Draper, born in 1943 to an Air Force engineer, learned the trick in 1969 from a circle of blind teenage phone phreaks and then engineered the blue box, a tone generator that mimicked an operator's console.
This episode follows Draper from an Alaska air base, where he rigged a military switchboard so airmen could call home, to a 1971 Esquire profile that brought Steve Wozniak and Steve Jobs to his door. He gave them the blue box schematics and a philosophy of open systems. The same refusal to accept limits led to FBI arrests, federal prison, corporate dead ends, and a late exile from the hacker community he helped create.
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On July 1, 1970, Xerox chief scientist Jack Goldman founded the Palo Alto Research Center, placing it 3,000 miles from the copier company's East Coast headquarters. Bob Taylor filled its computer science lab with engineers leaving the nearby Stanford Research Institute as government funding dried up. In under a decade that team produced bitmap graphics, the graphical user interface, the Bravo what you see is what you get editor, Smalltalk and object-oriented programming, Ethernet, and the laser printer, then fused them into one machine: the Xerox Alto.
This episode is the biography of an institution that drew the blueprint for personal computing and watched others sell it. Executives who made fortunes leasing giant copiers to purchasing departments had no way to market a desk-sized computer to individuals. The distance that freed the researchers also left them speaking a language headquarters could not hear, and the talent walked out the door to Apple and beyond.
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In 1979, Brigham Young University graduate student Bruce Bastian and computer science professor Alan Ashton wrote a word processor for a Data General minicomputer owned by the city of Orem, Utah, and kept the rights. Their company, Satellite Software International, moved the program to the IBM PC in 1982, and because no C compiler existed for the machine, they wrote it entirely in x86 assembly language. That forced choice made WordPerfect faster than WordStar and, by 1990, the owner of 60 percent of the word processing market.
This episode follows the rise, the collapse, and the odd afterlife. WordPerfect won devotion with Reveal Codes, function key commands, safe macros, and free phone support, then stumbled badly when the world moved to Windows. A sale to Novell and a fire sale to Corel followed. Yet the software endures in law offices and government agencies, where exact formatting and decades of backward compatibility still matter more than fashion.
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Teachers and librarians once warned that a website anyone could edit was where facts went to die. Two decades later, federal courts cite it and scientific journals ask authors to update it. This episode goes back to the year 2000 and Nupedia, a slow, expert-reviewed encyclopedia that demanded credentials and a multi-step peer review. In January 2001, Jimmy Wales and Larry Sanger launched Wikipedia as a feeder project, a public scratch pad for rough drafts. The scratch pad swallowed the encyclopedia it was built to serve.
Behind the growth sat a theory and a license. Wales, then running the web portal Bomis, drew on Friedrich Hayek's idea of spontaneous order, betting that scattered local knowledge would organize itself. Richard Stallman's GNU Free Documentation License made sure nobody could wall the work off. The episode then examines what came after the boom: stalled editor growth, edit wars settled without a boss, a damaging hoax, structural bias, and a co-founder turned critic.
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In the early 1870s, British portrait photographer Harry Pointer posed his cats roller skating and sitting at tiny tea tables, then printed joke captions beneath them on souvenir cards people traded in their parlors. This episode argues that his Brighton Cats series holds the full DNA of the internet meme, and follows the idea across 150 years to the lolcat: a cat photo stamped with blocky white text in a deliberately broken dialect. The format is sillier than it looks and more rule-bound than anyone expected.
Linguists who assumed lolspeak was baby talk found consistent grammar instead, with regularized verbs, phonetic spelling, and fixed templates such as the cat in your fridge eating your food. The episode traces the form from Caturday threads on the anonymous image board 4chan to the January 2007 launch of I Can Has Cheezburger, and then to its strangest offspring: a crowdsourced Bible translation, a working programming language, and a taxidermy sculpture in a major museum.
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More than a decade before the World Wide Web, two graduate students, Tom Truscott and Jim Ellis, linked Unix machines at Duke and the University of North Carolina over ordinary phone lines. Locked out of the government-funded ARPANET, they used the UUCP protocol and late-night modem calls to pass messages from server to server, a store and forward design that worked like a digital bucket brigade. This episode tells how that poor man's ARPANET became the first global town square, with no CEO, no central servers, and no advertising algorithms.
Usenet gave the internet words like flame, spam, and sock puppet, turned the FAQ into a tool for saving bandwidth, and hosted the first announcements of the World Wide Web, Linux, and the Mosaic browser. Then users bent a text-only system into a file-sharing giant. The episode follows the encoding tricks that made that possible, the 2008 pressure campaign that pushed major providers to drop it, and the paid, hidden network that now moves more data than ever.
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In January 2026, someone cleaning out a closet at the University of Utah found a nine-track magnetic tape holding a surviving copy of Unix version 4. This episode treats that discovery as the opening of a biography: the life of an operating system that began as an unsanctioned project at Bell Labs in the late 1960s. Ken Thompson, Dennis Ritchie, Doug McIlroy, and Joe Ossanna had grown tired of Multics, the overbuilt time-sharing system from MIT, Bell Labs, and General Electric, and retreated to a spare PDP-7 to build something small enough to understand.
What they made spread for reasons both technical and accidental. Rewriting the kernel in C in 1973 freed it from any one machine, and a philosophy of small tools, plain text, and pipes made it endlessly reusable. Because a consent decree kept AT&T out of the software business, universities got the source code for $150. The episode follows the Unix Wars, the trademark lawsuits, and the free descendants that finally carried the design everywhere.
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In 1995, connecting a printer, modem, or joystick to a PC meant a tangle of parallel ports, serial ports, PS/2 plugs, and game ports, plus driver floppies and hand-assigned IRQ channels that crashed the machine when two devices collided. Seven companies, Intel, Microsoft, IBM, Compaq, DEC, NEC, and Nortel, set out to replace all of it with one plug and play, hot-swappable port that carried its own power. This episode traces the Universal Serial Bus from that fix to the cable that now runs nearly everything on your desk.
The story turns on a design choice: a tiered star topology with a single host in charge and up to 127 peripherals that speak only when spoken to. Putting all the intelligence in the computer made mice and keyboards almost free to build, and that economics let USB outlast the technically superior FireWire. The same trusting, low-cost design also left an opening for BadUSB sticks that pose as keyboards and USB killers that fry a motherboard with its own electricity.
From the publisher's feed
pplpod is a podcast about people, places and lots of other stuff. Each episode takes a deep dive into the lives, choices, and legacies of fascinating figures from history, culture,…
Thoughtful, engaging, and story-driven, pplpod explores what makes these lives extraordinary—and what we can learn from them today.