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On July 15, 2020, the Twitter accounts of Barack Obama, Elon Musk, Joe Biden, and Apple all promised to double any Bitcoin sent their way. The mastermind was a 17-year-old who broke no encryption. He and his accomplices phoned Twitter employees working from home, posed as the IT help desk, and sent them to a fake VPN site, netting about $117,000. This episode uses that breach to explain phishing as a hack of human psychology, delivered by email, phone calls, text messages, and now QR codes.
The history runs from America Online in 1995, where users posed as staff to collect passwords, through the Russian Business Network and the 2013 Target breach, to the state-backed group Fancy Bear. Then comes the present arms race. Language models write flawless lures for about three cents each, subscription kits let anyone launch a campaign, and adversary-in-the-middle attacks relay login codes in real time to steal session cookies. The strongest answer so far is the passkey.
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The first telephone pager system was patented in 1949 by Al Gross, and the first practical service launched in 1950 for doctors in the New York City area. The device weighed 200 grams, cost $12 a month, and reached 40 kilometers from a single tower. It could only buzz, and physicians hated it, because it invented the condition of being permanently on call. This episode follows the pager from that start through Motorola's transistorized model, the Bellboy shown at the 1962 Seattle World's Fair, and its cheap, citywide networks of the 1990s.
Pagers became a status symbol in hip hop, a tool of the drug trade, and the source of numeric codes like 143 for I love you. When texting killed the consumer market, the technology survived on physics: a pager transmitter puts out a thousand watts against a cell phone's 0.6, and its one-way simulcast broadcast cannot be overloaded. That same passive design explains why Hezbollah adopted pagers to avoid tracking, and how thousands of them were detonated in September 2024.
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In April 2011, Christopher Torres, a 25-year-old artist in Dallas, Texas, was taking drawing requests during a charity livestream for the Red Cross. One viewer asked for a Pop-Tart, another for a cat. He merged them, then animated the result flying through space with a rainbow trail, partly as a tribute to his Russian Blue, Marty. Days later a YouTube user paired his loop with a Japanese song made of a synthesized voice repeating the sound of a meow and titled the upload Nyan Cat. Torres had called his creation Pop-Tart Cat.
This episode uses that accident to ask who owns a meme. The video became the fifth most viewed on YouTube that year and spread into games, a Windows progress bar, and a cryptocurrency called Nyancoin. Torres registered copyrights and trademarks, reclaimed a hijacked domain, and joined Keyboard Cat creator Charles Schmidt in suing Warner Bros. over the game Scribblenauts. A decade after the doodle, he sold a remastered version as an NFT for 300 ether.
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In November 1992 there were exactly 26 websites in the world. By August 1995 there were more than 10,000. The difference was NCSA Mosaic, a browser begun in December 1992 by Marc Andreessen and Eric Bina at the University of Illinois at Urbana-Champaign, in a lab funded through the High Performance Computing Act of 1991. Mosaic was not the first graphical browser, but it was the first to place images inline with text on the same page, and by September 1993 it ran on Windows and the Macintosh.
This episode treats the software like a biography subject, from birth to early death. Version 2.0 added HTML forms in November 1993, turning the web from a read-only library into a two-way medium and laying the ground for online commerce. Then the commercial potential it revealed destroyed it. Andreessen left to co-found Netscape, Microsoft licensed a Mosaic descendant to build Internet Explorer, and NCSA ended development in January 1997.
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On June 26, 1974, a cashier at a Marsh supermarket in Troy, Ohio, scanned a 10-pack of Wrigley's Juicy Fruit gum. That beep ended a 20-year struggle. It began in 1948 at the Drexel Institute of Technology, where graduate student Bernard Silver overheard a food chain president begging for automated checkout. Silver and Norman Joseph Woodland first tried ultraviolet ink, which was costly and faded. Then Woodland, sitting on a Florida beach, drew Morse code in the sand and pulled the dots and dashes down into thick and thin lines.
This episode follows the idea through every near failure. Woodland's first reader paired a 500 watt bulb with a movie projector's sound technology, and IBM judged the concept decades ahead of affordable computing. David Collins tried colored stripes on railroad cars, lost to mud and grime, and turned to lasers. IBM's George Laurer then replaced the circular bullseye design with vertical stripes, and a military mandate finally forced manufacturers to print the codes.
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In 2014, Mac Miller made fans build a virtual sandwich before they could download Faces. He could get away with it because Faces was a mixtape, not an album. This episode traces how that label came to carry so much freedom. It begins in the Bronx in the 1970s, where DJs like Grandmaster Flash and Afrika Bambaataa ran cables from their mixers into cassette decks and sold copies from car trunks and barber shops, and with Les Kippel, who organized Grateful Dead fans into a mail-order tape trading network.
From there the format keeps changing shape. DJ Screw slowed tapes to a crawl in Houston and defined Southern hip hop. Warez groups leaked albums through hidden chat servers until the FBI raided them, and DatPiff let artists give music away legally. 50 Cent rapped over other stars' beats until labels fought to sign him. Then in 2015 Drake sold If You're Reading This It's Too Late for $12.99 while calling it a mixtape, and the word became an aesthetic choice.
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On October 21, 2016, Netflix, Twitter, Reddit, GitHub, and Airbnb went dark for millions of people. The weapon was an army of baby monitors, cheap webcams, and home routers infected by malware called Mirai. Its creators were three young men: Paras Jha, known online as Anna-senpai, Josiah White, and Dalton Norman. Jha ran ProTraf Solutions, a company that sold protection against the very kind of attack he was launching, and their first targets were rival Minecraft servers.
This episode explains how Mirai worked. It scanned the internet for devices with open Telnet ports and tried a hard-coded list of just over 60 factory default usernames and passwords. Then it follows the escalation, from a 620 gigabit per second attack on journalist Brian Krebs to the flood that crippled DNS provider Dyn. When the FBI closed in, the creators published the source code on Hackforums, and variants have been multiplying ever since.
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In 1985, Microsoft asked Encyclopaedia Britannica to partner on a CD-ROM edition. Britannica said no. Its business rested on door-to-door salesmen persuading parents to spend $1,000 to $1,500 on leather-bound prestige, and a cheap plastic disc looked like a toy that would eat its own profits. So Microsoft licensed the text of Funk and Wagnalls, the encyclopedia sold volume by volume at the grocery store, and built a multimedia shell around it under the code name Gandalf.
Encarta launched in 1993 at $395, soon dropped to $99, and then came bundled with new home PCs. This episode covers how it squeezed an interactive world onto a 680 megabyte disc, why its regional editions set off a public argument about whether facts should change by country, and how a closed, professionally edited product lost to a free site anyone could edit. Microsoft discontinued Encarta in 2009, undone by the same kind of shift it had once forced on print.
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Microsoft Bob arrived in early 1995 as the answer to a real problem: home computers were moving into living rooms, and nested gray folders scared beginners. Code-named Utopia, designed by researcher Karen Fries and marketed by Melinda Gates, it drew on the Stanford theory of Clifford Nass and Byron Reeves that people treat computers like real people in real places. So Bob replaced the desktop with a cartoon house. Click the wall clock for a calendar, the pen and paper for a word processor, and let Rover the dog guide you.
It sold roughly 58,000 copies and was dead by early 1996. This episode walks through why: the interface slowed every task, reviewers called it patronizing, and it demanded more processing power than a typical family PC with four or eight megabytes of RAM could give. Yet Bob never fully went away. Its assistants moved into Windows XP and Microsoft Office, its speech balloons inspired a famous typeface, and its encrypted remains were buried on Windows XP install discs.
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In May 2017, a 22-year-old on a week off sat in his childhood bedroom in Ilfracombe, Devon, and stopped the WannaCry ransomware attack, which had hit more than 230,000 computers in 150 countries and forced UK hospitals to turn away patients. Marcus Hutchins noticed the worm tried to contact a long, gibberish, unregistered domain. He registered it for about $10 to track infections, and the spread stopped. The domain was an anti-analysis check that he had turned into a global kill switch.
A few months later, FBI agents detained him at the Las Vegas airport after DEF CON. This episode explains why. As a teenager on HackForums he built a botnet of 8,000 computers, then wrote a rootkit called UPAS Kit for an anonymous contact named Vinny. After he gave Vinny his home address, Vinny used it to blackmail him into adding keylogging and web injects, and the result was sold as the banking malware Kronos. Hutchins later quit, started the MalwareTech blog, and was hired by Kryptos Logic.
From the publisher's feed
pplpod is a podcast about people, places and lots of other stuff. Each episode takes a deep dive into the lives, choices, and legacies of fascinating figures from history, culture,…
Thoughtful, engaging, and story-driven, pplpod explores what makes these lives extraordinary—and what we can learn from them today.