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pplpod episodes

  • The Comstock Lode: Stolen Credit, Blue Mud, and a Silver Empire

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    The first great silver strike in American history was found by men who thought it was trash. Gold miners in the Virginia Range of present-day Nevada kept clogging their equipment with a heavy, sticky material they called the blue stuff. It was silver sulfide. This episode tells who really found it: the Grosh brothers, trained mineralogists who both died in 1857 before they could stake a claim, and Henry Comstock, the loud opportunist who went through their trunk and later bluffed his way into a share of someone else's dig.

    None of the early claimants kept the fortune. The ore lay in huge soft pockets that no ordinary tunnel could support, so mining it required new inventions and enormous capital. Engineers answered with interlocking timber cubes, flat wire rope, spring-loaded safety cages, a seven mile water siphon, and a tunnel nearly four miles long. The roughly 320 million dollars that came out went mostly to financiers, helped build San Francisco, pushed Nevada into statehood, and left mercury in the Carson River.

    • Comstock sold his holdings for 11,000 dollars and died of a self-inflicted gunshot wound in Montana, Patrick McLaughlin sold for 3,000 and ended as a cook, and Peter O'Riley died in an asylum.
    • Philip Deidesheimer's square-set timbering filled the mined-out voids with six foot wooden cubes, letting shafts reach more than 3,200 feet and consuming 80 million feet of timber a year.
    • Andrew Smith Hallidie's flat wire rope of 1864 replaced hemp and iron chain in the shafts, and he later used the technology for San Francisco's cable cars.
    • Hermann Schussler's inverted siphon carried mountain water across the Washoe Valley at 810 pounds per square inch, then the highest pressure water system in the world.
    • Adolph Sutro spent eight and a half years boring his drainage tunnel, which reached the mines in 1878 after the richest ore was gone, while a failed miner named Samuel Clemens became Mark Twain at the local paper.
    23 min
  • Company Scrip: From Coal Town Debt Traps to Amazon Swag Bucks

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    In 1965, as the United States raced toward the moon, Martin Luther King Jr. met plantation workers in the Deep South who had never seen or held a piece of official American currency. They were paid in scrip, private money issued by an employer and good only at the employer's own store. This episode explains how a practical fix for remote logging and mining camps, where shipping cash was dangerous, hardened into a system for keeping workers in place through inflated prices and steep exchange fees.

    The record is not all grim. In Wisconsin lumber camps, homesteaders redeemed scrip for the boards they needed to build farms, and in crises from Germany after the First World War to military bases in Iraq and Afghanistan, improvised money kept trade alive. But in Appalachian coal towns and on Southern plantations, scrip engineered debt and dependence. Though Congress outlawed coal scrip in 1967, the urge to pay people in money that only works inside the company has resurfaced in digital form.

    • About 75 percent of all scrip issued in the United States came from coal companies, which advanced wages early at only 50 to 80 percent of their value.
    • Hawaiian sugar plantations issued a 12 and a half cent coin that stood for an entire day of labor in the cane fields.
    • In the Thibodaux massacre of 1887, Louisiana sugar workers striking to be paid in real currency were crushed by militias, and dozens were killed.
    • A Devon copper mine, Wheal Friendship, paid workers in poker chips that local merchants accepted, and the village took the name Chipshop.
    • In 2008 the Mexican Supreme Court barred Walmart de Mexico from paying staff partly in store vouchers, and in 2019 Amazon warehouse workers were reported to earn Swag Bucks redeemable only for branded merchandise.
    21 min
  • Shrinkflation Explained: Toblerone Gaps, Pringles, and Skimpflation

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    The Pringles tube got narrower, the stack got shorter, and the price stayed the same. This episode examines shrinkflation, the practice that boardrooms call package downsizing or price pack architecture. Companies fear raising a sticker price because shoppers treat a price as a kind of social contract, an idea economists call the invisible handshake. So they shrink the product instead, guided by Weber's Law and the just noticeable difference, the threshold below which a change escapes conscious notice.

    Sometimes the math fails in public. Toblerone widened the gaps between its triangles, Haagen-Dazs trimmed its pint, and a supermarket quietly cut the egg yolk in its mayonnaise. That last trick, called skimpflation, lowers quality while weight and price hold steady, and it may even hide inflation from the statisticians who track a basket of goods. The episode weighs the defense that shrinking is a rational answer to rising costs against the charge that it depends on keeping buyers in the dark.

    • In 2016 Mondelez cut the UK Toblerone bar from 170 grams to 150 by widening the valleys between peaks while keeping the box the same length.
    • Pringles in Australia and New Zealand fell from 165 grams to 134 after production moved from the United States to Malaysia, where the machines made a smaller chip and a shorter tube.
    • Ben and Jerry's mocked Haagen-Dazs in 2009 for shrinking pints to 14 ounces, yet in 2020 its owner Unilever cut European tubs from 500 milliliters to 465.
    • Britain's Office for National Statistics identified 206 products that shrank between 2015 and 2017, while the US Bureau of Labor Statistics puts the effect on inflation at about 0.01 percent a year.
    • Carrefour posted shelf warnings naming shrinking brands in 2023, Brazil requires a package notice for at least six months, and the best defense for shoppers is the unit price.
    21 min
  • Jiaozi: How Song Dynasty China Invented Paper Money and Inflation

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    In 11th century Sichuan, money was made of iron. The coins were cheap, heavy, and so low in value that a large purchase could require wagons and pack mules. Merchants in Chengdu found a way around the weight. They took deposits of iron coins and handed back paper promissory notes called jiaozi, which could be traded in place of the metal. This episode traces how those private receipts, at first issued in no standard denominations, became the world's first recognized paper currency.

    After the 16 largest merchant companies banded together to standardize the notes, a string of bankruptcies shook confidence, and the Song government stepped in. It set up an official issuing office in 1023 and released standard notes the next year, stamped with multiple seals to deter counterfeiters. Then came the temptation every later government would face. Printing paper was far easier than mining iron, the notes soon dwarfed the coins behind them, and the first paper money became the first lesson in runaway inflation.

    • At one point about 700,000 iron coins backed 3.78 million min in paper notes, a figure that later rose to 4.14 million.
    • In 1105 Emperor Huizong tried to cure inflation by renaming the currency, and the rebrand failed entirely.
    • A note supposedly worth a thousand coins eventually bought only 100 to 400, and officials sold silver, gold, government titles, and tax exemption certificates for monks and nuns to soak up the excess paper.
    • The government gave notes an expiration date of two years, raised to three in 1199, after which they had to be redeemed or swapped for new ones.
    • The jiaozi was finally replaced by the huizi in 1256, but paper money itself endured, and even soldiers came to be paid in it.
    12 min
  • The Chia Pet Story: How Ch-Ch-Ch-Chia Sold 15 Million a Year

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    When the New York Times sealed a time capsule in the year 2000 to be opened in the year 3000, a Chia Pet went inside. This episode explains how a grooved terracotta figurine earned that place. The trick is botanical. Seeds of Salvia hispanica turn sticky when soaked, so they cling to curved clay, and the porous terracotta slowly feeds them water from a hollow center until a coat of green sprouts appears in a couple of weeks.

    The business began at a Chicago housewares show in 1977, where marketer Joseph Pedott spotted an import from Oaxaca, Mexico, brought in by Walter Houston, and negotiated the rights. His company, Joseph Enterprises, had a trademark filing by October 17 of that year. The breakthrough took until 1982, when a ram figurine made the sprouts read instantly as fleece and a time-lapse television commercial showed it growing in 30 seconds. From there the clay became a canvas for cartoon characters, presidents, and Bob Ross.

    • The first official Chia Pet was created on September 8, 1977, but early shapes such as a turtle felt abstract because turtles do not have fur.
    • The stuttering Ch-Ch-Ch-Chia catchphrase came from an ad agency brainstorming meeting where someone jokingly pretended to stutter the product's name.
    • Licensed versions followed for Garfield, Scooby-Doo, Shrek, The Simpsons, and SpongeBob, along with figures of both Barack Obama and Donald Trump.
    • Production began in Mexico and later moved to China to handle the volume, and in 2018 Joseph Enterprises was bought by NECA, the National Entertainment Collectibles Association.
    • As of 2019 about 15 million Chia Pets were sold each year, almost entirely during the holiday season.
    15 min
  • Razor and Blades: The Business Model Behind the $39 Printer Trap

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    A printer that costs 39 dollars is not a bargain. It is the first payment on years of ink. This episode examines the razor and blades business model, in which a company sells a base product cheaply, sometimes at a loss, because it is useless without a consumable only that company supplies. The story starts by correcting a legend. King Camp Gillette did not give away his razor handles. He sold them at a premium until his patents expired in 1921, and only a flood of clone razors forced the price down.

    The truer pioneers worked on a grander scale. Standard Oil handed out eight million kerosene lamps across China to create demand for its fuel, and Eastman Kodak made cameras cheap so it could sell film, paper, and chemicals. When physical consumables became easy to copy or unnecessary, companies began to manufacture dependency with chips, licenses, and lawsuits. The same logic now runs from ink cartridges and game consoles to subsidized smartphones and nuclear reactors tied to 40 to 60 years of proprietary fuel.

    • In Lexmark International v. Static Control Components, a US appeals court ruled that bypassing an ink cartridge chip did not violate the Digital Millennium Copyright Act.
    • After former Atari programmers founded Activision and sold games for the 2600, Atari added lockout chips to its later 5200 and 7800 consoles.
    • Fujifilm undercut Kodak with cheaper compatible film, and today its Instax cameras still sell physical prints at roughly 2 dollars a shot.
    • Dot-com era giveaways backfired when people kept the free PCs without the service, and hobbyists reprogrammed the free CueCat scanner to catalog their own books and movies.
    • The model shades into antitrust territory with tying, as when a supplier makes a bookstore take unpopular titles to get a blockbuster, or a cable bundle forces a dozen weak channels alongside one hit network.
    23 min
  • Calouste Gulbenkian: How Mr. Five Percent Brokered the Oil Age

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    Asked by the Ottoman finance minister to survey the oil of Mesopotamia, a young engineer never left home. Calouste Gulbenkian read travel books, questioned railway engineers, and produced a report accurate enough to persuade the Sultan to buy the land. Born in Constantinople in 1869 to a wealthy Armenian family in the kerosene trade, he earned a first-class degree from King's College London at 18. Then the Hamidian massacres of 1896 drove his family to Egypt, and the prodigy became a refugee.

    That loss shaped his method. He stopped trying to own things outright and made himself the indispensable broker between rivals, taking a small permanent share of what they built together. He helped merge Royal Dutch and Shell in 1907, assembled the Turkish Petroleum Company in 1912, and outmaneuvered the British after the First World War by allying with France. This episode follows the fortune that resulted, the 6,400 piece art collection it bought, and the man who died in a Lisbon hotel suite in 1955 at the age of 86.

    • The 1928 Red Line Agreement barred the partners from drilling alone anywhere inside the former Ottoman Empire, and Gulbenkian's 5 percent was written into it.
    • In the late 1920s and 30s he bought works by Rembrandt, Rubens, and Titian directly from the Soviet Union as Stalin's government sold art from the Hermitage for foreign currency.
    • He required that 5 percent of the workforce producing his oil for the Iraq Petroleum Company be of Armenian descent, and funded the St. Sarkis church in London and a library of over 100,000 books in Jerusalem.
    • After he followed the diplomatic corps to Vichy France, Britain classified him as an enemy alien and sequestered his oil shares for the duration of the war.
    • He refused a British knighthood in 1952 and left most of his wealth and all of his art to the Calouste Gulbenkian Foundation in Lisbon.
    22 min
  • Bugsy Siegel: The Mob Hitman Who Built the Flamingo and Las Vegas

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    On the night of June 20, 1947, a gunman rested an M1 carbine on a trellis outside a Beverly Hills mansion and fired through the living room window, killing Benjamin Siegel as he read the Los Angeles Times. This episode traces how he got to that couch. Born around 1906 in Williamsburg, Brooklyn, to poor Jewish immigrants, he started by charging pushcart vendors a dollar not to burn their carts, then teamed with Meyer Lansky and helped Lucky Luciano build a national crime syndicate and its enforcement arm, Murder Inc.

    Sent west to stay alive, Siegel took over the Los Angeles rackets, befriended Clark Gable and Cary Grant, and squeezed the studios through the unions. After a 1941 murder trial left him unwelcome in Hollywood, he seized control of the unfinished Flamingo Hotel in Las Vegas and imagined a luxury resort with private bathrooms, air conditioning, and top entertainers. The budget ballooned from one million dollars to more than six million, and his partners began to suspect he was stealing from them.

    • Siegel once checked into a hospital to build an alibi, slipped out a window, posed as a detective to lure Tony Fabrizzo outside, shot him, and climbed back into bed.
    • By 1942 his racing wire service was earning about half a million dollars a day, partly by delaying race results so his men could place sure bets.
    • On a 1938 trip to Italy with Countess Dorothy di Frasso he took a 40,000 dollar advance from Mussolini for a silent explosive that failed to go off, and offered to kill Goering and Goebbels.
    • The Flamingo's opening on December 26, 1946 was a fiasco of unfinished rooms and power drills, and the casino lost money that night.
    • Minutes after the shooting in Beverly Hills, three Lansky associates walked into the Flamingo and announced they were the new management.
    24 min
  • William Jennings Bryan's Cross of Gold: The Speech That Won 1896

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    On July 9, 1896, inside a sweltering Chicago Coliseum, a 36-year-old former congressman from Nebraska sat eating a sandwich to settle his stomach. Minutes later William Jennings Bryan gave a speech that won him the Democratic nomination for president. This episode explains the anger behind it: the end of silver coinage in what critics called the Crime of 73, a deflation that crushed indebted farmers, the Panic of 1893, and a gold standard president, Grover Cleveland, whom his own party wanted to repudiate.

    Bryan was no accident. He had spent years lecturing and mailing delegates his photograph and speeches, and he maneuvered for the closing slot in the platform debate, not the keynote. At the podium he redefined the businessman to include the farmer and the miner, argued that prosperity rises from the producing masses, and ended with arms outstretched like a man on a cross. Five seconds of silence gave way to a 25 minute uproar. He lost to William McKinley that fall, but the party he captured was changed for good.

    • The Democratic National Committee first seated a rival pro-gold Nebraska delegation, and Bryan had to wait for the credentials committee to put him on the floor.
    • Senator Benjamin Tillman opened the debate with a sectional speech that fell flat, and the gold speakers who followed were dry, long-winded, or too ill to be heard by 20,000 people.
    • Bryan warned that if the farms were destroyed, grass would grow in the streets of every city in the country.
    • Delegates tore state standards from the floor and carried Bryan on their shoulders, yet he refused an immediate vote, saying his momentum had to survive a night's sleep.
    • McKinley ran a front porch campaign from Canton, Ohio, while Bryan traveled an estimated 18,000 miles by train and spoke to roughly five million people.
    26 min
  • Bretton Woods 1944: How 44 Nations Made the Dollar King

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    In July 1944, a month after Normandy, delegates from 44 Allied nations gathered at the Mount Washington Hotel in New Hampshire to redesign the world's money. They were haunted by the 1930s, when unpayable war debts, competitive devaluations, and hostile trade blocs helped set the stage for war. This episode recounts the duel at the center of the conference, between Britain's John Maynard Keynes, who wanted a shared world currency called the bancor, and America's Harry Dexter White, who wanted a limited stabilization fund.

    White won because the United States held two-thirds of the world's gold. The dollar was fixed at 35 dollars an ounce, every other currency was pegged to the dollar, and the IMF and World Bank were created to manage the system. It worked for a generation, then turned on itself. Supplying the world with dollars meant printing more than the gold could cover, a trap Robert Triffin identified in 1960. On August 15, 1971, Richard Nixon closed the gold window and the age of fiat money began.

    • Keynes proposed charging interest on trade surpluses so that creditor nations would have to import from, invest in, or give to debtor states.
    • The Soviet Union attended but refused to ratify the agreement, calling the new institutions branches of Wall Street.
    • A postwar dollar shortage froze trade until the Marshall Plan of 1948 sent Europe aid largely as grants, not loans.
    • The London Gold Pool, an effort by the US and seven European nations to hold gold at 35 dollars, collapsed in March 1968, and by 1970 gold covered just 22 percent of dollars, down from 55.
    • The Smithsonian Agreement tried a new peg of 38 dollars an ounce in December 1971, but major currencies were floating by 1973 and the Jamaica Accords made it official in 1976.
    26 min

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pplpod is a podcast about people, places and lots of other stuff. Each episode takes a deep dive into the lives, choices, and legacies of fascinating figures from history, culture,…