What do a 19th-century French philosopher, the Statue of Liberty, and a $900 million video game have in common? They were all funded by the crowd. In this episode of pplpod, we unpack the history and mechanics of crowdfunding, the practice of funding ventures by raising small amounts of money from a large number of people.
While we associate it with modern internet platforms like Kickstarter and GoFundMe, we trace the concept’s roots back to 1885, when Joseph Pulitzer used his newspaper to raise over $100,000 from 160,000 donors to complete the Statue of Liberty’s pedestal,.
Join us as we break down how the industry has evolved into a global phenomenon expected to reach $1 trillion by 2025. We discuss:
• The Different Models: From rewards-based campaigns (pre-selling products) to equity crowdfunding (where backers get shares) and peer-to-peer lending,,.
• Viral Successes: How the video game Star Citizen raised over $900 million despite remaining in development for over a decade, and the time Zack Brown raised $55,000 just to make a potato salad.
• Complex Ethics: The rise of donation-based crowdfunding for medical expenses, which some critics argue highlights systemic healthcare failures and creates privacy risks for patients,.
• Risks and Rewards: Why crowdfunding offers entrepreneurs "market validation" and capital without traditional gatekeepers, but also exposes them to IP theft and the risk of public failure,,.
Whether you are looking to fund a film, invest in real estate, or just support a cause, this episode covers the benefits and the pitfalls of the crowd economy,.