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In 1806 English immigrant William Colgate opened a shop on Dutch Street in New York City, boiling animal fats with lye to make starch, soap and candles. A heart attack in 1833 briefly halted sales, and after his death in 1857 his reluctant son Samuel took over out of duty. The company sold soap in uniform-weight cakes in the 1840s, launched perfumed Cashmere Bouquet soap in 1872, sold toothpaste in shared glass jars in 1873, and in 1896 introduced Colgate Ribbon Dental Cream, the first toothpaste in a squeezable tube, using an invention by dentist Washington Sheffield. That same year Martin Ittner founded one of the world's first applied research labs for the company. In Milwaukee, B.J. Johnson's 1898 palm and olive oil soap became the world's best seller, the firm renamed itself Palmolive in 1917, merged with the Peet Brothers in 1926, and joined Colgate in 1928 as Colgate-Palmolive-Peet.
After World War II, Procter & Gamble's Tide synthetic detergent gutted Colgate's laundry business and Crest's stannous fluoride took the top toothpaste spot for a time. Colgate sponsored the daytime drama The Doctors from 1963 to 1982 but left soap operas to P&G. CEO George Henry Lesch restructured the firm in the 1960s and 70s, and in 2005 it sold Fab, Dynamo and other laundry brands to Phoenix Brands to focus on oral care, personal care and Hill's Pet Nutrition. It bought 84 percent of Tom's of Maine for $100 million in 2006 and Hello Products in 2020. Watchdogs have been harsh: Ethical Consumer gave it worst-possible ratings in 2024 on climate, plastic, palm oil and supply chain human rights, while praising its avoidance of toxic chemicals.
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The U.S. Navy built Aegis because 1960s shipboard radars could track only two to four targets while the Soviet Union was developing supersonic anti-ship missiles meant to arrive in swarms. A first attempt, the Typhon system begun in 1958, proved unreliable and was canceled in 1963. The Advanced Surface Missile System program started in 1964, was renamed Aegis in 1969 after the shield of Zeus, and was driven to a working prototype by Captain Wayne Meyer from 1970. The first engineering model went to sea on USS Norton Sound in 1973, and USS Ticonderoga became the first cruiser to carry it into the fleet. Its AN/SPY-1 radar steers beams electronically with no moving parts, pushes out 6 megawatts, and tracks well over 100 targets beyond 100 nautical miles.
In 1988 USS Vincennes, in the Persian Gulf, shot down Iran Air Flight 655, killing all 290 people aboard. Investigators found Aegis worked as designed: its tapes showed the airliner climbing, at commercial speed and squawking a civilian code, while the crew reported a descending F-14. A recycled track number, TN-4474, and stress-driven scenario fulfillment helped produce the error. Aegis later expanded into ballistic missile defense, firing SM-3 interceptors to hit targets in space and SM-6 within the atmosphere, and now operates from ships and shore sites in many allied countries.
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In 1969 Soviet intelligence learned that the United States was building the F-15 Eagle, and the general staff asked for a fighter with Mach 2 speed, bomber-escort range, dogfight agility and short-runway performance. The requirement was split: the light fighter became the MiG-29 and the heavy long-range fighter went to Sukhoi as the Su-27, NATO name Flanker. The first prototype, the T-10, flew in May 1977 and was badly flawed: its ogival wing caused buffeting and instability, its AL-21 engines burned fuel too fast to meet range targets, and a heavy radar made it nose-heavy. The T-10-2 broke apart in a spin in July 1978 and the T-10-12 broke up in 1981, killing both test pilots. Chief designer Mikhail Simonov stopped the program and started over as the T-10S.
The production Su-27 was deliberately unstable, with its center of gravity behind its center of lift, and became the first Soviet operational fighter with fly-by-wire controls. Viktor Pugachev showed off the Cobra maneuver in 1989, pitching to a 120-degree angle of attack. China, the first export customer, bought 24 jets around the Soviet collapse in a deal valued at $1.3 to $1.5 billion, 70 percent paid in barter goods such as canned meat, thermoses and winter coats, and later built its own Shenyang J-11. Ethiopian Su-27s beat Eritrean MiG-29s in the 1998 to 2000 Badme War, and Russia and Ukraine both fly the jet today.
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Sanofi was founded in 1973 as a subsidiary of the French oil company Elf Aquitaine. It merged with Synthélabo in 1999, then in 2004 took over Aventis, which had been formed in 1999 from Rhône-Poulenc and Hoechst Marion Roussel. Hoechst was one of the companies created when the Allies broke up IG Farben, the conglomerate that used slave labor at Auschwitz and supplied Zyklon B. On the French side, Rhône-Poulenc's Pasteur Mérieux business was tied in the 1980s to HIV-contaminated hemophilia blood products, with lawsuits filed by infected Iraqis as late as 2006. Sanofi's hostile 47.8 billion euro bid for Aventis met a poison pill defense, until the French government pushed for a domestic deal at 54.5 billion euros.
The prize was Plavix, the blood thinner clopidogrel. In 2006 Canadian generic maker Apotex began selling a copy, and a settlement collapsed after Bristol Myers Squibb CEO Peter Dolan made an undisclosed oral agreement with Apotex, prompting an FTC investigation and his firing. Sanofi and Bristol Myers won the patent case in 2011, with Apotex owing more than $442 million. Sanofi then spent over $17 billion on consumer and generics companies, dropped Aventis from its name in 2011, and bought Genzyme for over $20 billion. During COVID-19 it took a $2.1 billion Operation Warp Speed deal but halted its mRNA vaccine work in September 2021.
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F. Hoffmann-La Roche was founded in Basel, Switzerland in 1896 by Fritz Hoffmann-La Roche, and in 1934 became the first company to mass produce synthetic vitamin C, sold as Redoxon. During World War II it moved its Jewish employees from Europe to the United States, while its factories in Germany and Poland used forced labor, including prisoners of war. In 1956 Roche researchers working on tuberculosis drugs created iproniazid, which failed against TB but lifted patients' mood and opened the antidepressant field, and in 1957 another Roche lab produced the first benzodiazepine, the class that includes Valium and Rohypnol. Roche bought the PCR testing patents in 1992, and in 1995 the FDA approved its HIV protease inhibitor saquinavir.
In 1976 a reactor at a plant in Seveso, Italy, owned by a Roche subsidiary, released a dioxin cloud. In 1973 executive Stanley Adams gave the European Economic Community documents showing a vitamin price-fixing cartel; when the documents were not redacted, Roche identified him, and Swiss police arrested him under industrial espionage law. His wife, falsely led to believe he faced decades in prison, took her own life. Roche pleaded guilty to the worldwide vitamin conspiracy in the United States in 1999 and paid a $500 million fine. It later bought Genentech for $46.8 billion and, in 2025, pulled the lymphoma drug Lunsumio from Switzerland after a pricing dispute.
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Chuck E. Cheese began as a way to sell video games. In the late 1970s Atari founder Nolan Bushnell wanted his arcade machines out of bars and pool halls and into family spaces, so he built them a pizza restaurant: pizza's 20 to 30 minute bake time kept children at the game cabinets, and an animatronic stage show inspired by Disneyland's Enchanted Tiki Room gave families a reason to come. The costume he had planned to use turned out to be a rat, and marketers talked him out of calling the place Rick Rat's Pizza. The first Pizza Time Theatre opened in San Jose, California in May 1977. In 1979 Bushnell signed hotel franchiser Robert Brock to develop locations in 16 states.
Brock then saw Aaron Fechter's far more fluid pneumatic animatronics, the Rock-afire Explosion, broke with Bushnell, and opened rival ShowBiz Pizza Place in Missouri in March 1980. A court ordered Brock to pay Bushnell a share of revenue from his first 160 locations, but the 1983 video game crash sank Pizza Time Theatre into Chapter 11 in 1984 with a $58 million loss, and Brock's company bought it in 1985. Decades later the chain swapped out its mascot's voice, began removing robot stages in 2017, filed for bankruptcy again during COVID-19, and opened adult-focused Chuck's Arcade venues in June 2025.
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Olive Garden was created by General Mills, the cereal maker, which opened the first restaurant in Orlando, Florida on December 13, 1982, with co-founders including Blaine Sweatt. Following the Red Lobster playbook, it reached 145 locations by 1989, and in 1995 General Mills spun off its restaurants as Darden Restaurants, named for Red Lobster founder Bill Darden. In 1998 "The" was dropped from the name and the slogan became "When you're here, you're family." The chain's Culinary Institute of Tuscany, promoted in ads, amounted to managers staying at a rented hotel and visiting a local restaurant in the off season. In 2009 its average check was $15, against more than $90 at Darden's Capital Grille, and unlimited soup, salad and breadsticks cost the company very little.
The Never Ending Pasta Bowl sold more than 13 million bowls in 2013, a $99 seven-week Pasta Pass was limited to the first 1,000 buyers in 2014, and a $500 lifetime pass followed in 2019. After sales slipped from $3.3 billion in 2010, the activist hedge fund Starboard Value, led by Jeff Smith, released a 294-slide presentation in 2014 attacking the 96-item menu, custom-length straws and piles of stale breadsticks, and revealing that kitchens had stopped salting pasta water to extend cookware warranties. Darden conceded much of it, and a month later shareholders replaced its entire board.
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In the 1940s most American ice cream came in vanilla, chocolate or strawberry. Irv Robbins learned the trade as a teenager in his father's shop in Washington state, while his future brother-in-law Burt Baskin made ice cream for fellow Navy men in the Pacific during World War II. In 1945 Robbins opened Snowbird Ice Cream in Glendale, California, offering 21 flavors, and in 1946 Baskin opened Burton's Ice Cream Shop in Pasadena. They combined operations, growing to six stores by 1948 and more than 40 by 1949, when, as Huntington Ice Cream Company, they bought a dairy in Burbank so they could develop unusual flavors without relying on a supplier.
In 1953 the Carson Roberts advertising agency urged them to unite under one name, a coin toss put Baskin first, and the 31 concept promised a flavor for every day of the longest months. Early flavors included black walnut, coffee candy and chocolate mint. Stores had pink and brown polka dots, offered free samples on a tiny pink spoon, and discouraged sitting so lines kept moving. Franchising spread the format in the 1960s, the name became Baskin-Robbins Inc. in 1962, and in 1967 the partners sold to United Fruit Company for an estimated $12 million.
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John F. Kennedy International Airport sits on more than 5,000 acres of former Queens marshland that included the Idlewild Beach Golf Course. Mayor Fiorello La Guardia, seeing his first airport overwhelmed soon after it opened in 1939, secured the Jamaica Bay site, and Idlewild opened in 1948 with President Harry Truman and Governor Thomas Dewey, rivals in that year's presidential race, both at the ceremony. In 1951 the Port Authority banned early jetliners over noise and held out until a Sud Aviation Caravelle passed strict noise tests in 1957, while two Soviet Tupolev jets were refused. After three fatal crashes near Newark in Elizabeth, New Jersey in 1952 briefly closed Newark Airport, Idlewild absorbed the traffic and by 1954 was the busiest international hub in the world.
When the airlines rejected a single 55-gate terminal, architect Wallace Harrison proposed Terminal City, in which each carrier built its own terminal. The results included Pan Am's Worldport with its flying saucer roof, American's 317-foot stained glass window by Robert Sowers, Eero Saarinen's TWA Flight Center and I.M. Pei's glass-walled Sundrome. The airport was renamed for Kennedy in December 1963 and nearly received the code KIA before JFK was adopted in 1968. Boeing 747s soon made those terminals obsolete, and a $13 billion redevelopment is now consolidating the airport into new mega-terminals.
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Priceline was founded in Connecticut in 1997 by Jay Walker with early funding help from Michael Loeb, launched its website in 1998, and went public in the 1999 IPO wave under CEO Richard Braddock, formerly the number two executive at Citicorp. Its hook was Name Your Own Price, a form of opaque travel inventory: travelers set a city, quality level and price, and paid a nonrefundable charge before learning which airline or hotel they had. Airlines and hotels could fill empty seats and rooms without publicly cutting rates, and Priceline kept the spread between the customer's bid and the supplier's floor. In 2000 an affiliate called Webhouse Club stretched the model to groceries and gasoline, alongside long-distance phone service, cars and Priceline Yard Sales.
Nearly all the non-travel experiments shut down by 2002. William Shatner, signed in 1997 for stock instead of cash, became the face of the brand; a later CEO, Jeffrey Boyd, called the reported $600 million payout an urban legend. Shatner's Negotiator persona arrived in 2007, died in a 2012 bus crash ad and returned as a surfing ghost. Bidding ended for flights in 2016, rental cars in 2018 and hotels in 2020, replaced by Express Deals and Pricebreakers. The company renamed itself The Priceline Group in 2014 and later became Booking Holdings.
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pplpod is a podcast about people, places and lots of other stuff. Each episode takes a deep dive into the lives, choices, and legacies of fascinating figures from history, culture,…
Thoughtful, engaging, and story-driven, pplpod explores what makes these lives extraordinary—and what we can learn from them today.