In this episode of the Podcast Power Marketing Podcast we’re talking to Chris Scott owner of Thirty Fifty, a London based company that runs wine tasting events and courses.

Alongside the business, Chris also produces and presents The weekly UK Wine Show Podcast, one of the longest running UK wine podcasts on the web, integrating it as part of a bigger content marketing strategy for his business.

The UK Wine Show Podcast has been running since the first rise of podcasting back in early 2006, and to date has published nearly 500 episodes.

In this episode Chris reveals:

* how he discovered how to start a podcast for his business as part of his content marketing strategy

* How he chose his podcast format and kept it consistent over 9 years

* Why bringing personality to your podcast is important to connect with your listeners

* How he constantly comes up with regular new content for the podcast

* How podcasting helped provide instant content for the release of his new wine app

* Why podcasting gives the business a platform to connect with industry peers

* How the podcast has helped bring in other opportunities for his business

Find out how to start a podcast for your own business or brand – it’s easy! Grab your free podcasting cheat sheet at http://podcastpowermarketing.com/cheatsheet