Welcome to episode 24 of the podcast power marketing podcast, bringing you top tips and insights into the tools and strategies that can help you launch or improve your podcast.

If your thinking of starting your own podcast and you’ve tried piecing together information on the internet on how to do it, or you’ve got some missing pieces of the podcasting puzzle that you need an answer to, check out our podcast power blueprint training program, that’ll guide you step by step through 5 modules, 20 lessons and 49 in depth video tutorials on how to start your podcast.

You’ll get everything you need in one place, and we’ve even got a great private Facebook support community to help you too. Head on over to http://podcastpowerblueprint.com/training

Today’s episode was inspired by my good friend Hayden Lee, who’s just launched a brand new podcast called The Travel Stories Podcast. When he was launching the podcast he reached out to me via Facebook on where to actually direct his listeners to best get them to take action based on his goals. So I guided him through a few strategies and I wanted to share them here on the podcast too so all of the listeners got to benefit from the session I had on Facebook with Haydn.

In this podcast we cover

Where should you direct your listeners? iTunes and Stitcher radio or to your website?

What’s the journey you want to take your listener on

Why the goal of your podcast should be clear from the start

How to create clear call to actions in your podcast

Why opt ins are important for your podcast’s website

How to set up an opt in form for your podcast with Total Support Widget

Why it can be beneficial to use PowerPress on your Podcast’s WordPress website.

On today’s show I’m really excited to be talking to inspirational screenwriter, author and podcaster Katy Napoleon Hill. Katy is based in London, UK and writes transformational stories of freedom, responsibility and personal potential.

Katy’s recent books Hey Little Missy and The Missing Halo have been published and distributed by Amazon, and she’s written 7 screenplays to date. Katy grew up around film stars. Her aunt was a personal friend of the late Elizabeth Taylor, lived in the Ritz hotel, and designed Elizabeth’s first wedding dress.

Katy attended the prestigious Oxfordshire boarding school Carmel College, and was inspired to become a screenwriter by amongst others, former Carmellis such as Roland Joffe, director of the Killing Fields and The Mission.

Katy is a genuine authentic storyteller, creating commercial fiction with a deeply human message and a soul, and she specialises in the action, comedy, drama and romance genres.

Katy has extensive media experience in television, radio and film with TCC The Childrens Channel, the BBC, and Spectrum 558 International Radio and has also worked on a number of commercial projects with Universal Studio’s merchandising & licensing division and she supports the work of a number of charities including Cancer Research, Mind, The Trevor Project and the International Red Cross and Red Crescent.

Her latest storytelling project is a brand new podcast called the Success Journeys, featuring interviews with people who’ve lived through the grit, endurance and determination that’s required to reached the pinnacle of success in their lives, and the guests she features on the podcast are aptly summed up by the tagline for the show, stories of freedom, responsibility and personal potential.

So to find out more about Katy and what inspired her to start the Success Journeys podcast take a listen to this inspiring interview.

The Success Journeys Website

The Success Journeys Facebook Page

Follow @knapoleonhill on Twitter

Coming up on today’s show we’ll be featuring a great new app called Satchel that’s taking the podcasting industry by storm, and we’ll be talking to it’s founder Beau York to find out more about how the app can help both podcasters get their podcast discovered, and how listeners can find great podcasts through the app.

For the past two years, Beau York, founder of the podcasting company Podastry, has been digging into the challenges that the podcasting industry faces, including to of the biggest, discovery and monetization.

The result of Beau’s research and hard work is a new podcasting app called Satchel, which promises to localise podcasting, get your podcast exposure, and fund your podcast through audience support.

Check out the Satchel app at http://satchelplayer.com

Follow Beau York on Twitter at @TheRealBeauYork

Here at Podcast Power Marketing we’re always on the lookout for new tools that make podcasters lives easier, and this week I had an email drop into my inbox about a beta program for a new online service called Podable, that aims to make podcasts more shareable.

So I thought I thought I’d find out more about Podable, and the people and the company that is building the project, and today I’m talking to Ola Thorn, Master Engineer at Sony Mobile Research and Incubation find out more about Podable, and the ideas behind the service.

You can sign up for the Podable Beta at http://podable.incubation.io/

If you’d like to find out how to start your own professional podcast, head on over to http://podcastpowerblueprint.com and get our FREE 3 videos that will help you get started with podcasting.

Interview Transcript:

On this episode of the Podcast Power Marketing podcast I’m featuring a great tool today cold Podable and featuring an interview with all Ola Thorn the lead developer who’s behind the new tool. Ola works at the Sony research labs in Sweden so without further ado let’s get stuck in straight to the interview and find out more about Podable and how it can help podcasters.

Here at podcast power marketing we’re always on the lookout for new tools that makes podcaster’s lives easier and this week I had an email drop into my inbox about a beta program for a new online service called Podable that aims to make podcasts more shareable so I thought I’d find out more about Podable and the people and the company that’s building the project so today I’m talking to Ola Thorn the master engineer at Sony mobile research and incubation to find out more about Podable and the ideas behind the service

Hey thanks to talking to us today Ola!

Thank you! Thanks for having me on the show.

Now tell us a little bit more about Podable, what it does, and specifically what problem it is trying so solve for podcasters.

Yeah so today it’s a difficult to share part of an audio and a podcast is typically like twenty to forty minutes and it’s not really built for snacking and audio waveforms are quite difficult to navigate since there’s no clear mapping about what you’re talking about on them and what you see on the display.

So I thought that I must be a better way here so what we do now is that we convert the podcast to texts using speech to text and that way we can make the podcasts indexable so you can type a keyword say, Fun, and when you search inside the podcast you get up all the parts where fun is mentioned in the podcast so now it’s really easy to navigate, you can just press on a link and jump to each part where fun is mentioned.

So for example if you would like to share specific parts now you can just mark it as text and then you can preview the audio by pressing play and if you like that part you can the save this clip or you can Share it instantly on Twitter or Facebook.

Wow that’s amazing so in essence Podable as I understand it is basically converting the audio and text to make it indexable for podcasters so that they can basically use the medium of text, which is pretty much how the world of the web works still even from the early days of Google keywords the world of the web still can’t understand audio so you are converting it into a form that the web can basically understand if I understand it correctly

Yeah and that’s a fine description thank you

okay so how did you get the idea for Podable I mean I’m what inspired you to start working on Podable itself and what inspired its creation

Yeah so I am a big fan of podcasts and I listen to podcasts on my wa...

Today on the podcast power marketing podcast, we’re talking with Margaret Brown, founder and publisher of Shelf Media, which publishes a number of digital only magazines, and the Shelf Media podcast.

Margaret oversees global niche audience digital magazines such as Shelf Unbound which features the best of small press and independent books, Middle Shelf which curates the best new cool reads for kids, and the latest addition to Shelf Media’s publishing stable, Podster a magazine about podcasts and podcasters that helps listeners discover their next favorite podcast.

Over the last 5 years the digital magazines in the Shelf Media Group’s portfolio have grown a loyal circulation of over 425,000 readers worldwide and that’s still growing every day.

So on today’s show, Margaret tells us about the phenomenal growth of the digital magazine world and more about the Shelf Media Group’s publications, particularly Podster, which I’m sure our listeners will be keen to hear more about!

Check out Podster Magazine here

Check out all of Shelf Media Group’s magazines here

Check out the Shelf Media Podcast network here

Today on the podcast power marketing podcast we’re talking to Marketing Consultant, Broadcaster & Photographer Mimika Cooney,

Mimika is known as the go-to video marketing expert, and is a leading authority in the online video marketing space.

She is a TV Host, Interviewer, published Author, Videographer, Award Winning Photographer (in 2 countries), Public Speaker and Online Marketing Strategist.

Mimika’s passion is helping entrepreneurs build their businesses with video, branding and online marketing strategies and as you’ll hear from her inspiring interview, all of the expertise Mimika shares is from true personal hard work and experience.

Drawing on her past experience as a live television broadcaster, Mimika now hosts her own web show “Mimika TV” which streams on video streaming platform Blab.

Mimika’s passion it teaching entrepreneurs and experts how to harness the power of video marketing through her signature online courses, so I hope you enjoy today’s interview, and check out Mimika’s amazing resources at her website MimikaCooney.Com and take the 5 day video challenge at http://www.mimikacooney.com/challenge/

Today on the Podcast Power Marketing podcast, we’re talking with Lindsey Anderson, founder and CEO of Traffic And Leads Dot Com, and the host of the Traffic and Leads podcast.

Lindsey is better know on the web with her catchy nick name, One-Click Lindsey which totally befits her, as Lindsey is an experienced web strategy expert who has worked with many small business owners for more than 10 years to help them utilize the web to produce more leads and learn the art of nurturing those leads to become lifelong clients.

In this show, Lindsey shares her secrets for attracting more traffic and leads to your website and business, so be sure to have a notepad handy to take down all the valuable tips!

If you’re inspired to get started creating your own podcast today, get your free Podcaster’s toolkit with links to the top 20 tools that successful podcasters use to launch and improve their podcast at http://podcastpowermarketing.com/toolkit

Today on the podcast power marketing podcast, we’re talking with Olly Richards, founder of iwillteachyoualanguage.com, and host of the I Will Teach You A Language podcast.

Olly has been a linguist for over 16 years, speaks 8 languages himself and has taught countless students over the years the quickest way to master another language. One of the reasons I’m excited to have Olly on the show today is that he’s at the core,  teaching people the art of communication through the spoken word, something that’s very relevant to podcasters, whatever language they speak.

So on this podcast we find out more about Olly, his courses and how and why he chose podcasting as a way to connect, engage and grow his audience.

If you’re inspired to get started creating your own podcast today, get your free Podcaster’s toolkit with links to the top 20 tools that successful podcasters use to launch and improve their podcast at http://podcastpowermarketing.com/toolkit

On today’s episode of the podcast power marketing podcast, we’re bringing you the second part of our interview with Yann ilunga, founder of 360Entrepreneur.Net, a blog and training community for wantrepreneurs, entrepreneurs and small business owners. Yann’s also the host of the 360 Entrepreneur Podcast, a  show that features inspiring conversations with top thought-leaders and experts from the online marketing world.

If you haven’t heard the first part of our incredible two part interview with Yann, head on over to episode 15 of the podcast at http://podcastpowermarketing.com/episode15, otherwise listen on for some incredible ideas and tips for repurposing and promoting your podcast, Yann’s great suggestions for boosting your productivity, and a look into the crystal ball on what the future of podcasting might be. Yann is a super smart marketer, and one of the nicest guys you could meet in the podcasting arena.

Make sure you’re subscribed on iTunes, Stitcher Radio or bookmark this site, you’ll want to be sure to hear both value packed episodes…

Yann recently spoke at International Podcast Day, and shared some great podcast marketing tips, so I thought I’d invite him on the podcast to share a little more of his marketing wisdom with our listeners too, to help you all get some ideas on how to promote your podcast and grow your audience.

Download Yann’s exclusive set of podcast marketing resources that he talks about in the show at 360entrepreneur.net/simon

Follow Yann on Twitter @Yannick_Ilunga

OK so we’ve got a great show coming up for you today, we’ve got an incredible guest interview featuring Yann Ilunga from 360Entrepreneur.Net.

If you haven’t had the pleasure to encounter Yann online yet, I can tell you that you’re in for a real treat today.

Yann is a super smart marketer, and one of the nicest guys you could meet in the podcasting arena. He comes up with an incredible stream of out of the box marketing, and because my conversation with Yann was so packed full of amazing actionable ideas we actually talked together for over an hour, so to make sure that you have a chance to really take on board the powerful action tips and strategies that Yann shared in our interview we’ve got a two part podcast, starting with this show episode 15, and the second part of the interview continuing in the next episode, episode 16.

Make sure you’re subscribed on iTunes, Stitcher Radio or bookmark this site, you’ll want to be sure to hear both value packed episodes…

Yann ilunga is the founder of 360Entrepreneur.Net, a blog and training community for wantrepreneurs, entrepreneurs and small business owners that want to grow their audience. He’s also the host of the 360 Entrepreneur Podcast, a show that features inspiring conversations with top thought-leaders and experts from the online marketing world.

Yann recently spoke at International Podcast Day, and shared some great marketing tips for podcasters, so I thought I’d invite him on the podcast to share a little more of his marketing wisdom with our listeners too, to help you all get some ideas on how to promote your podcast and grow your audience.

Download Yann’s exclusive set of marketing resources that he talks about in the show at 360entrepreneur.net/simon

Follow Yann on Twitter @Yannick_Ilunga

And remember to tune in to the second part of this interview in Episode 16!