Today on the Podcast Power Marketing Podcast we’re talking to Matt Inglot, host of The Freelance Transformation podcast. Matt is a highly successful entrepreneur, and is also the founder of leading Canadian web design agency Tilted Pixel

Matt has a wealth of experience in starting out in business on his own that he’s so generous in sharing through his Freelance Transformation podcast, and he’s a true champion of building your business around your life. Not the other way around. I was curios as to why Matt decided he wanted to seek out how to start a podcast

On today’s episode I discover more about Matt’s entrepreneurial story, how he transformed from writing content on the web to becoming a broadcaster, and what inspired him to launch the Freelance Transformation podcast.

In this show you’ll learn:

* How to go from blogger to broadcaster to extend your content

* How to research and build your audience before you launch your podcast

* Why podcasting is putting the human connection back into the web

* The inside secret to launching a successful podcast

In this episode of the Podcast Power Marketing Podcast we’re talking to Chris Scott owner of Thirty Fifty, a London based company that runs wine tasting events and courses.

Alongside the business, Chris also produces and presents The weekly UK Wine Show Podcast, one of the longest running UK wine podcasts on the web, integrating it as part of a bigger content marketing strategy for his business.

The UK Wine Show Podcast has been running since the first rise of podcasting back in early 2006, and to date has published nearly 500 episodes.

In this episode Chris reveals:

* how he discovered how to start a podcast for his business as part of his content marketing strategy

* How he chose his podcast format and kept it consistent over 9 years

* Why bringing personality to your podcast is important to connect with your listeners

* How he constantly comes up with regular new content for the podcast

* How podcasting helped provide instant content for the release of his new wine app

* Why podcasting gives the business a platform to connect with industry peers

* How the podcast has helped bring in other opportunities for his business

Find out how to start a podcast for your own business or brand – it’s easy! Grab your free podcasting cheat sheet at http://podcastpowermarketing.com/cheatsheet

On this episode of the Podcast Power Marketing Podcast we’re talking to Ashley Bartner from La Tavola Marche.

Ashley along with her husband Jason, are American expats who moved to Italy to run an organic farm, Inn and cooking school in the heart of Le Marche in central Italy.

Alongside the business, Ashley and Jason also presents the incredibly successful La Tavola Marche podcast, a mouthwatering culinary show that gives you a sneak peek on every episode on what it’s like to live and work in one of the most historical and gastronomically rich areas of Italy.

The La Tavola Marche podcast has had over ninety four thousand plays so far since it was first published in 2009, and each podcast episode regularly attracts an on average over six thousand listeners.

So to find out more about the story behind La Tavala Marche,  how Ashley and Jason got started with podcasting as a content marketing channel for their business , and the journey to the podcast’s success, we spoke to Ashley from her remote location deep in the heart of Italy, where as you’ll hear the internet is sketchy, and the cockerels are in full voice.

In this episode you’ll learn:

* How to start a podcast from anywhere, even when access to an internet connection is limited!

* How a traditional business can easily get started with podcasting as a content marketing strategy

* How using podcasting as a content marketing channel connected a remote business with new audiences around the world

Find out how to start a podcast for your own business or brand – it’s easy! Grab your free podcasting cheat sheet at http://podcastpowermarketing.com/cheatsheet

In this episode of the Podcast Power Marketing podcast we’re talking to Josh Cobb from Stepps.Com.Au to find out why he learned how to start a podcast for his business. Stepps is a digital marketing company that focuses on helping real estate professionals market their business successfully,

Alongside the marketing work, Josh also presents the incredibly successful and iTunes top ranked podcast Real Estate Pros, which has already received over twenty five thousand plays in the first eight months since it published its first episode in October 2014.

In this episode Josh reveals:

* How he markets his podcast and gained 25,000 + plays in the first 8 months after launch.

* How he uses podcasting as a successful content marketing and lead generation channel to attract new customers

* How he used the valuable feedback from listeners to drive product creation and iteration when he started the business

* How he covered the cost of podcast production through related industry partnership support

* How using podcasting in his content marketing strategy built his authority and expert status in the industry

Find out how to start a podcast for your own business or brand – it’s easy! Grab your free podcasting cheat sheet at http://podcastpowermarketing.com/cheatsheet